The Performance Of The Men'S Clothing Enterprise Collective Diving Set Off A "Shop Tide"

Business performance is really poor.

In the first half of the year, the income of the nine Mu Wang declined by 16.56%, compared with the same period last year, and its net profit was 24.8% lower than that of the same period last year.

In the first half of the year, turnover fell 0.2% in the first half of last year, and net profit increased by 2.4% over the same period last year.

Shandong brand's product has plunged sharply, operating income has dropped by 24.75%, and net profit has fallen by 135.26%.

The brand of men's clothing has also started a "closed shop boom". In the first half of this year, nine Mu Wang closed 73 stores, and Li Lang shut down 140. Seven wolves closed 505 stores last year.

Some media pointed out that the overall adjustment of men's clothing industry was later than the whole industry.

After the inventory and pipeline adjustment in 2013, the inventory pressure has been reduced, but the effect of active adjustment and operation pformation is not obvious. It is estimated that the men's clothing industry will continue to stock and adjust the pipeline in 2014, and the market will start to improve as soon as 2015.

The former director of the industry association of China Garment Association told reporters that the collective diving of men's business performance is mainly affected by the big environment.

In 2009, after the introduction of the central 4 trillion yuan investment plan, many local governments found local clothing enterprises, giving many preferential terms to encourage enterprises to lend.

However, this part of the funds in the hands of garment enterprises has not been used to improve the industrial structure or pipeline construction of clothing itself.

In 2008 and 2009, many business owners felt that the garment industry was developing slowly and instead of investing in real estate and other industries.

In the early days of the defeat, all the funds had been occupied. Only private lending was carried out. Finally, the capital chain was broken, leading to many entrepreneurs running away.

Zheng Chenai, President of the city clothing association, once told the media: "there are certain problems in the process of the pformation and upgrading of the garment industry.

For example, the pformation to do clean energy and shipbuilding projects, many are administrative mandatory regulations, and ultimately interfere with the market.

Enterprises should do something that they can do, instead of pforming them without risk. "

By the end of 2012, Wenzhou's high-end men's clothing brand, Chuang Ji, was almost bankrupt because of the debt crisis of Wenzhou's largest ship. Eventually, the Wenzhou municipal government had to find Shandong Ruyi group and split up its clothing business to make it survive.

"In addition, many men's clothing brands are mainly made up of high-end suits, which are affected by the" eight provisions ". Both groups and individual consumption are weak, which is also an important reason for the decline in corporate performance.

Said the head of the industry association of China Garment Association.

One of the reasons for the performance change reported by Hinur, one of the main attacking companies, is: "because of the decrease in some major client businesses, the group customized business is less than expected."

"Recently there is no good news in the clothing circle, and every day is bad news."

Li Mei told reporters that when he heard the news of a brand running in a horse enclosure, the circle would be unable to help wondering whether the family would collapse in two years.

Even the fashion crocodile group has been discounting the shops.

The Danish Fashion Group, the first to enter China, has four brands: ONLY, VEROMODA, JACK&JONES and SELECTED. Among the top 3, the top 3 have occupied the top three position of women's wear and men's clothing sales in mainland China for many years.

Now, in many shopping malls, we can see 3 brands of discounted goods, but the swarms of consumers are gone.

The industry leader of China Garment Association said that the clothing industry is undergoing deep adjustment, but not at the worst.

The biggest reason for many enterprises' difficulties is cross-border.

If you just do the main business and maintain good sales, even if profits shrink or no profit, it will be fine for several years.

"For example, it has more than 3 billion yuan in stock in the past few years, but in the past few years, it has done a good job in inventory. For such a large enterprise, there are more than a billion stocks, which will not affect the cash flow, and the profits may be reduced, but after all, it is making money."

The official said that the fundamental reason why the clothing brand is difficult to do is product homogenization, overcapacity and weak consumption.