Fashion Buyer: A Cup Of Coffee From Flying Trapeze For The Whole Day.

Jason has been in the industry for five years, and he has long been used to make hotels a home.

He has to fly dozens of domestic cities every month to train Chen Li Shi and sales staff for his knowledge of goods.

Going abroad to buy goods is also "very beautiful", whether in Milan or Paris, did not wait for the time difference, but also work without stopping, until second days morning 5 o'clock.

Often busy to have no time to eat, a cup of coffee is the source of his energy all day.

Even if Jason works in domestic brands, there are four or five times a month, and the frequency of frequent travel without a cap is normal.

If you want to describe the work of Jason with a set of processes, it is to study all kinds of data and establish a purchasing plan combined with market research, flying to the company headquarters in Milan, France 3-4 times a year, distributing goods according to the domestic market, flying to different cities for sales training, explaining the selling points and fashion ideas of each batch of goods, tracking the sales situation and inventory.

Then loop the process.

Travel, overtime and data analysis is a required course for buyers.

Insiders said that in the domestic apparel industry, buyers of different sizes and types had far lower pay levels.

Traditional or small and medium-sized clothing companies, there is no buyer level classification, and even the purchasing department has only one person, the buyer salary is around 4000-5000 yuan.

The salaries of large clothing companies and overseas luxury brand buyers vary from grade to level, and they are even the search targets of headhunting companies at around 8000-2 yuan.

Beyond seas,

It's one of the most important courses for buyers.

Liang Guohua, the current buyer of S&S, a luxury brand of Fifth Avenue luxury goods network, shows us all kinds of data analysis forms commonly used by him, which are various and complex.

A professional fashion buyer needs to do a lot of preparatory work before purchasing: past sales data analysis, sales cycle analysis, international fashion trend prediction, quarterly distribution of goods according to season, expected sales index analysis, OTB distribution analysis (cost budget), supplemented by market survey, shopping district shopping characteristics and consumer group analysis, and finally establish sales target, initial purchase plan, namely, the proportion of styles, quantity, color, type and clothing, skirts, trousers, shoes, bags, accessories and so on.

In fact, in a

Inside, the buyer was originally called strategic buyer. In many companies, the buyer belonged to the commodity department, and the purchase plan from the procurement budget to the actual procurement plan was all done by the buyer. The buyer's enterprise refers to the function of each department and the function of the company's personnel, which is a kind of business form that runs fast and targeted around the buyer's workflow.

They have a rigorous operation system and assessment system, such as ZARA in Spain and NIKE in the United States.

that

What is the relationship between buyers and the fate of enterprises? Jason said: we stand between designers and consumers to balance the design and reality of the target market. We must read the consumer, or even learn a little psychology. Otherwise, the decision is wrong, which means that the company can not sell goods, and money has fallen into the bottomless pit.