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    Footwear Brand Tag Price Is Too High To Be Criticized, Consumers Are Likely To Lose Brand Confidence.

    2014/9/2 17:46:00 62

    Footwear BrandTag PriceConsumerBrand Confidence

     

    One person

    Footwear Company

    The chairman of the board said that for the shoe brand, its retail price is usually 5 times the factory price.

    Although the selling price of clothing brand is high, the sales path of the discount has been criticized by the industry, but it has the universality of the industry.

    Many links in the footwear industry are being stripped of profits, and shopping malls often require retailers to sell forty percent off or thirty percent off.

    If a retailer basically does not make money in terms of 50 percent off purchases, 30 percent off sales, deductions of labor and rent, the market price strategy is a low-level price promotion.

    adopt

    Empty high

    Marked price is already a common problem in the consumer goods industry.

    In its view, the online bidding, forced by offline business entities, the discount for businesses is a major factor in promoting the consumer goods industry's high price tag.

    In addition to the pressure from offline retailers, the online shopping festival has been bombarded repeatedly, though sales are rising, but businesses are not making money.

    To this end, many online brand tag prices also rise.

    According to the insiders, the suggested retail price was originally an imported product. It was once popular. However, when the merchants were fighting the price, consumers had almost touched the cost of clothing and the retail price.

    Now, the market is more and more pparent, and the retail price is high.

    behavior

    It makes consumers lose confidence in brands and is not conducive to development in the long run.


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