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    Walter Sports Bravely Stands At The Forefront To Create The Brand Charm Of China'S Footwear Industry

    2014/9/3 8:43:00 280

    Walter SportsChina'S Shoe IndustryBrand

    Walter Group has its own R&D and production base, which is a modern and professional large-scale sports goods manufacturing and sales enterprise integrating R&D, design, production, sales and service, with the right to import and export its own products. Fujian Huafeng Shoes Co., Ltd. and Fujian Wote Sporting Goods Co., Ltd. are two professional wholly-owned subsidiaries of Wote Group. With excellent shoemaking technology and stable product quality, Walter Group has been selected as one of the first members of the National Footwear Standards Committee, and has become a long-term partner of the National Footwear Testing Center. It has also been invited to participate in the formulation of national standards for the industry for many times, and is the drafting and formulation unit of national standards for professional basketball and volleyball shoes.

    "Not what you think", yes Walter Walter's design philosophy is also the core value of his careful interpretation and interpretation over the past 20 years. From the initial "not to be an alternative non expert", to the continuous fighting spirit of "King's moment is coming", to the aggressive brand height of "Walter's moment is wonderful to see me", every step of exploration, professional and exquisite, breakthrough and traditional integration. In the process of unremitting efforts to break and establish, the Volt brand, which integrates sports wisdom and philosophy, has shown infinite vitality and brought a new brand value experience to global sports talents.

    The unique brand of Waterloo charm , attracting many top designers. In 2010, MaxZago, an Italian designer, was signed as the shoe design consultant of the company, and cooperated with some colleges and universities to focus on improving product research and development, and extended the production of Walter streetball series equipment on the basis of professional basketball equipment. At the "12th Cross Strait Economic and Trade Fair and the 7th China Fujian Commodity Fair", the Walter equipment with distinctive style, unique style, distinctive pattern and bold color matching became the star protagonist of the fair. In the same year, the Walter brand shone brightly in the smoke filled NBA basketball world, showing the charm of top sports brands to the world!

    With a rich international vision and leading innovation and development capabilities, Walter products have won three technical patents, including "Palm Power" and "Tiandun", as well as nine design patents. Years of technology accumulation has achieved the dream of Walter brand becoming popular all over the world. In 2011, Walter took a firm step to go public. Taking advantage of this trend, Walter not only wanted to seize the commanding heights of professional basketball and build itself into an aircraft carrier of professional basketball in China, but also seized the commanding heights of domestic streetball brands and became the No. 1 streetball brand in China. In the future, Walter will continue to expand the brand connotation with professional basketball as the core, strive to bring the brand closer to the life of consumers, continue to spread the world's advanced basketball culture, and compete with the world's top sports brand

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