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    Voight Sports To Create The Brand Charm Of China's Footwear Industry

    2014/9/3 8:43:00 37

    Voight SportsChina Shoe IndustryBrand

    Voight group has its own R & D and production base. It is a modern, professional and comprehensive large-scale sporting goods manufacturing and marketing enterprise with R & D, design, production, sale and service. Voight group has jurisdiction over Fujian Huafeng Shoes Co., Ltd. and Fujian Fujian sporting goods Co., Ltd. two professional wholly-owned subsidiary. Voight group has been selected as the first national footwear standard committee member by virtue of its excellent shoemaking technology and stable product quality, and has become a long-term partner of the national footwear inspection center. It has also been invited to participate in the formulation of national standards for many industries. It is the drafting and formulation unit of the national professional basket and volleyball shoes national standard.

    "Not what you think" is. Voight The philosophy of design is also the core value of Voight's meticulous interpretation and deduction in the past more than 20 years. From the original "not to other non superior", to the spirit of "the coming of the king", and then to the "high quality of Voight's brilliant look at me" brand, every step of exploration, professional and refined counterparts, breaking through with traditional integration. In the process of unremitting destruction and establishment, Voight brand, which combines the wisdom and philosophy of sports, embodies boundless vitality and brings brand-new experience of brand value to the global movement.

    Voight's brand name charm It attracts many top designers. In 2010, he signed a contract with Italy designer MaxZago as a consultant of footwear design, and collaborate with some tertiary institutions, focusing on improving product research and development, and extending the production of Voight street ball series equipment on the basis of professional basketball equipment. On the "Twelfth cross strait economic and trade fair and the seventh China Fujian Commodity Fair", Voight equipment with distinctive style, unique style, unique design and bold colors has become the star protagonist at the fair. In the same year, Voight brand was shining in the NBA basketball world, showing the charm of top sports brands to the world.

    With abundant international vision and leading innovation and development capabilities, Voight's products have acquired three patents and nine design patents. Years of technological precipitation have made Voight's brand popular in the world. In 2011, Voight took a firm step in the market. By taking advantage of this, Dongfeng, Voight will not only seize the commanding height of professional basketball, but also become the carrier of professional basketball in China, and even occupy the commanding height of domestic street ball brand and become the Chinese street ball brand NO.1. In the future, Voight will continue to expand the brand connotation with professional basketball as the core, and strive to bring the brand closer to the life of consumers, constantly disseminating the world's advanced basketball culture and shoulder the top sports in the world. brand

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