The Importance Of Media Literacy In Secretarial Document Management And Work

First, medium The connotation of accomplishment and its relationship with secretarial work

Media literacy is a concept put forward by British scholar Lewis (E R. Levis) and his student Thompson (D Thompson) in 1933. The concept was first put forward to deal with the negative effects of mass media on the growth of young people, and put forward that we should develop the media literacy for youngsters, so that they can have certain ability of discerning and criticizing in the process of mass media. With the development of the times, the connotation of the concept of media literacy has been gradually enriched and perfected. The definition of "media literacy" has been integrated by scholars at home and abroad. Media literacy is the ability of people to understand, judge and evaluate information provided by the mass media. At the same time, it is also the ability to play an active role in personal life and work through information processing.

Numerous place Generally known Secretarial work is inseparable from dealing with information, especially in this information explosion society. Good media literacy plays a positive role in the work of secretaries. The most obvious two link between media literacy and secretarial work is the collection and dissemination of information. Whether government units or private enterprises, leaders need to make judgments based on information when making decisions. In the process, secretaries need to select the most valuable information, so as to provide information for leaders to make decisions accurately and efficiently. The secretary needs to ensure the accuracy of the information provided, because accuracy is the basis for measuring whether information is valuable. Now, the sources of information are diverse. They may be policy documents, and they may also come from mass media such as newspapers, radio, television, etc., and may also come from new media. These huge amounts of information are mixed in real and false terms. The secretary should select useful information while ensuring the accuracy and reliability of the information, which requires the Secretary to have certain media literacy. Besides the collection of information, the scope of secretarial work is expanding now. Some units need secretaries to publish information. The wide use of new media has changed people's lives. The government and enterprises are paying more and more attention to using new media to create their own image. The secretary needs certain media literacy to adapt to the new media environment.

Two. The important role of media literacy in secretarial work.

(1) secretary's media literacy determines the communication effect of unit information.

Secretarial work needs to be uploaded and uploaded, playing an information bridge between leaders and employees. From the point of view of communication, information dissemination occupies an important aspect of secretarial work - "secretarial work is a mental work with information processing as its main content." To a certain extent, the level and quality of information transmission directly affect or even determine the success or failure of the secretarial work of the party and government organs. [1].

stay Company Leaders and decisions need secretaries to convey to employees. Staff's opinions and suggestions on unit development also need secretaries to feedback to leaders. In this process of information transmission, the Secretary assumes the role of "gatekeeper". In news media, reporters and editors are gatekeepers. They decide what information to choose and how to report. In secretarial work, secretaries also play such a role that they can choose to convey information. The process of selection plays a decisive role in the dissemination effect of unit information, so the secretary needs to have good media literacy. Only in this way can they identify the most valuable information from the information in the process of selecting the information that needs to be conveyed, which can not only avoid information jumbled, highlight the main information, but also save the work time of the unit staff and achieve good information transmission effect.

(two) the media literacy of the Secretary affects the decision-making of the leaders to a certain extent.

When making decisions, leaders inevitably need information as the basis for decision making. Because of the diversity of information sources, it is necessary for government units or enterprises to collect a lot of information in making decisions. These require secretaries to do a lot of work, including sources of policy documents, market information and possibly from the mass media. Secretaries have good media literacy in order to ensure efficient collection of information. At the same time, find out certain rules, changes and differences from information, so as to find out the most valuable information. These information will eventually be aggregated to leaders and play an important role in decision-making.

After the collection is completed, the Secretary also needs to summarize and summarize the collected information. This process also requires the Secretary to have good media literacy. Because the work of the leader is busy, the secretary needs to classify the information according to the primary and secondary arrangement. From the receiver's point of view, the reception of information will also cause different understandings to the recipients. Therefore, the ability of the Secretary to deal with information affects the decision-making of the leaders to a certain extent. This requires secretaries to focus on developing their media literacy in daily life and better finish their work.

(three) secretary's media literacy helps the Secretary to finish his job better.

Secretaries have good media literacy, which is also helpful to improve their work efficiency and work quality. With the continuous development of communication technology, there are more ways to convey information in secretarial work. From the original through letters, documents, oral information, and now some information is maliciously transmitted through mass media. For example, before major conferences or activities, advertisements can be published on newspapers, radio and television, and can be released on public platforms such as micro-blog and WeChat. This requires the Secretary to have certain media literacy and better deal with the mass media. One of the characteristics of secretarial work is comprehensiveness. As a qualified secretary, not only do we need to do routine routine work well, we also need to do our work well in the face of temporary events and unexpected events. Good media literacy enables secretaries to have a better understanding and analytical ability. These abilities can help secretaries analyze and sort out ideas, find the best solutions, and complete work on the way in the face of emergencies. At the same time, the Secretary has good media literacy, and can also improve his communication and communication level. He can do well in communicating with others, convey useful information and achieve good communication results. In short, good media literacy helps all aspects of secretarial work. Secretarial training of their media literacy helps them better accomplish their jobs.

Three, secretaries should develop good media literacy.

Media literacy plays such an important role in secretarial work. How can secretaries develop their media literacy? I believe that besides the media literacy courses carried out in Colleges and universities, many of the secretaries who have joined the work can continuously improve their media literacy in their daily work and life through their own efforts.

(1) enhancing news sensitivity

News sensitivity is one of the basic qualities that journalists should possess. But for secretaries, to improve their media literacy, we should pay attention to enhancing news sensitivity in daily life. News sensitivity is a judgment for journalists whether it is valuable for news events. For secretaries, news can be viewed from two aspects: first, it is sensitive to news reports about the policies, documents or other useful information related to the units and enterprises, and it can quickly judge its impact from the reports. Two, through the analysis of news reports and data access, we can determine the social response that this news may cause. If the report will have adverse effects on the unit, the secretary should first predict the possible public opinion and take active measures to minimize the negative impact and help the enterprise get rid of the public opinion crisis.

The news sensitivity of secretaries can not only help units find valuable information, help enterprises get rid of the crisis of public opinion, but also help units better use the media to publicize themselves. Nowadays, many enterprises have cooperation with the mass media. When they publicize their own culture or participate in public activities, they need mass media coverage to increase their social popularity and reputation. Secretaries need to deal with journalists in this process. Many information needs secretaries to provide reporters. This requires the Secretary to be sensitive to news and know which information can attract audiences and achieve the expected communication effect. While the secretary is developing his own news sensitivity, the media literacy can also be greatly improved.

(two) accept new things and make full use of new media.

As a secretary, we should learn to accept new things and keep pace with the times. In the new media, secretaries still need to grasp and make full use of them. In modern society, computers have become one of the indispensable tools in secretarial work. Apart from mastering essential office software, secretaries also need to learn to use new media. Now some government units and enterprises have their own public web pages, micro-blog and WeChat. Publishing information in these places can cause concern and increase popularity. This process requires secretaries to master and use new media. New media is changing people's way of life. It is also a good publicity platform for the government or enterprises. Compared with traditional media, new media played an important role in the release of some urgent events. In communication, micro-blog is the fastest way to disseminate information within five minutes of emergency. This shows the importance of new media in getting information from the audience. Now many governments have their own government affairs micro-blog, WeChat public platform, and some large enterprises are no exception. The secretary needs to deal with new media in the process of work. Secretaries can consciously cultivate their media literacy in the process of daily use of new media, pay attention to information related to the industry they work in, and use their brains to explore the laws behind the information. I believe that as long as the secretary is willing to accept new things and diligently study, he can constantly improve his media literacy and better serve his work through the use of new media.

(three) pay attention to the accumulation of knowledge.

Secretaries should also pay attention to the accumulation of knowledge in daily life, because knowledge accumulation is the basis of good media literacy. Everyone has his own cognitive framework. He interprets the information he receives according to his existing knowledge and experience. Knowledge accumulation is the best way to enrich and expand this framework. Therefore, in daily life, secretaries should pay attention to the accumulation of knowledge. In the process of knowledge accumulation, the secretary should pay attention to the accumulation of knowledge in politics, law, economy, culture, science and technology, etc., so as to enrich and enrich his knowledge structure as much as possible. The accumulation here does not require the Secretary to spend a lot of time on other knowledge learning. Knowledge accumulation is a long process. As long as a certain amount of time is spent each day, learning can be accumulated through reading, video and news. With the accumulation of knowledge, the Secretary's media literacy will naturally be improved, helping the Secretary to understand all kinds of information and improve his work. In order to improve media literacy, secretaries must work hard in daily life and pay attention to their knowledge accumulation.

Media literacy is of great importance to everyone in the information age, especially in secretarial work. Media literacy plays an increasingly important role in secretarial work. Good media literacy can help secretaries better collect, understand and convey information, and help improve the efficiency and quality of secretarial work. Therefore, secretaries should constantly improve their media literacy in their daily work and life.

Reference:

[1] Li seeks crown. Modern secretary should have certain media literacy, [J]. secretary's friend, 2011 (11).

[2] Tang Meng, long long Zheng, Chen Rongmei