Overseas Direct Mail Logistics Prices Lower, Cross-Border Electricity Supplier Is Still In Its Infancy.

The cross-border electricity business, which is still in the niche market, has attracted many well-known e-commerce providers. In August 20th, Amazon announced that it would enter the Shanghai free trade zone to carry out cross-border e-commerce business, and will establish a logistics and storage center in the free trade area. Alibaba's Tmall international has also launched comprehensive cooperation with 6 pilot cities of cross-border electricity trade in China.

Amazon or Tmall International For Hai Tao people, they are more concerned about what changes they will bring.

Two giants try to eat soup

Amazon announced in August 20th that it would sign a memorandum of understanding with the Shanghai free trade zone and Shanghai information investment Limited by Share Ltd (hereinafter referred to as "Shanghai trust investment"). The three sides will cooperate in the cross-border e-commerce business in the FTA and establish a cross-border e-commerce platform. In addition, Amazon China will invest in the establishment of Amazon China international trade headquarters, establish logistics and storage centers and cross-border payment services in the free trade area.

It is reported that Amazon China currently has 32 major categories, over 25 million of the selected products. 13 major operation centers have been set up in China, and 146 cities in the whole country have been serving the day and the next day.

Alibaba group's Tmall international has been formally launched in February of this year, and now has 6 cooperation with six domestic cross border electricity supplier pilot cities: Ningbo, Shanghai, Chongqing, Hangzhou, Zhengzhou and Guangzhou.

Tmall international told reporters that in terms of international logistics, Alibaba has launched strategic cooperation with Singapore Post, Australia Post, Brazil post and China Post. Alibaba has now formed a perfect closed loop of transaction data, helping Tmall international operators identify users' needs well to achieve fine operation.

Launching the "bonded mode"

The reporter learned that in the future, Chinese consumers will be able to shop on Amazon, China and other Amazon websites such as Amazon and the United States. They will be able to enter Chinese consumers through the US Amazon website. In addition, consumers can also enter the cross-border shopping platform through the Shanghai Free Trade Zone, which is operated by Dongfang Electronic Payment limited, a subsidiary of Shanghai information investment Limited by Share Ltd.

Either way, Amazon's overseas products will first enter China through the cross-border e-commerce platform of the free trade area, which is called the "bonded mode" in the two ways. As for how long it will take for the goods to arrive at Chinese consumers, Amazon's partner Oriental payment has said publicly that it takes about 7~10 days from the order to the goods to the consumer's hands, which is cut by half over the average time.

Tmall international also told reporters that in the pilot area of cross-border electricity supplier, Tmall international cooperation with the free trade zone shipped goods from overseas, warehousing warehouses, businesses sell products, the products out of warehouse, only to pay low postal tax.

Business analysts believe that compared with the ordinary Hai Tao, Amazon and Tmall international and other cross-border e-commerce business, in the logistics time greatly shortened, courier fees, customs formalities will also have a certain degree of simplicity. In addition, cross border electricity providers will also have better solutions than rights protection problems after purchases.

Zhang Yi, chairman of AI media consulting group, held different opinions. He thought theoretically that consumers could directly buy Amazon's American products, but many products on the US Amazon could not directly enter China, which involved government's supervision on imported commodities, such as pornography, guns and other articles were illegal in China.

case

Tmall international bonded direct purchase

Taking a can of powdered milk as an example, overseas direct mail costs about 50 yuan, while the cost of bulk shipping is about 10 yuan per tank. After the consumer orders, the goods are issued directly from the bonded area. In the past, overseas direct mail can only be delivered in half a month. Now it only takes 2~3 days. In terms of product quality, it will be supervised by customs, inspection and quarantine departments in the bonded area. In addition, due to ample stock of goods, customer returns and other service response will be more timely.

Advantages

The whole process of logistics tracking ensures consumers control the process; big data integrate consumer demand to find out the traditional consumer demand of mother and baby, cosmetics, health care products and luxury goods.

　 Logistics speed

The average acceleration is 50%, usually 20 days, and the bonded mode is less than 10 days.

Price

Taxes and fees are reduced, manufacturers directly supply, and benchmark commodity prices are reduced by 20%. Taking a can of powdered milk as an example, overseas direct mail costs about 50 yuan, while the cost of bulk shipping is about 10 yuan per tank.

Cross border electricity supplier is still in its infancy.

The latest data show that in 2013, the scale of cross-border electricity market transactions in China was 2 trillion and 700 billion yuan (2 trillion and 90 billion yuan in 2012), with a growth rate of 28.8%. Among them, the import electricity supplier accounted for 11.1%, reaching 300 billion yuan. At present, the market scale is still in the small crowd and the initial stage. As far as Alibaba group is concerned, its total retail sales volume, including Taobao, Tmall and Juhuasuan, reached 931 billion yuan in the first half of 2014 and was 10000 yuan.

Since last year, relevant state departments have actively promoted the development of cross-border electricity providers, the NDRC and Customs head office The joint venture is conducting pilot cross-border trade in 6 cities in Ningbo, Shanghai, Chongqing, Hangzhou, Zhengzhou and Guangzhou.

Take Shanghai as an example, since the end of last year, the pilot platform for cross-border e-commerce in Shanghai has been put into operation since the end of last year. The number of online and online businesses has reached 32, which come from Japan, Korea, Australia, the United States, Italy, France and Hongkong.

In July 23rd this year, the General Administration of Customs issued document No. 56 to strengthen supervision over cross-border electricity providers. It clearly stipulates that trade between enterprises or individuals through cross-border e-commerce must be subject to customs supervision.