Clothing Carries Technology Crossover Better
Wearable clothing: market demand has been formed
In fact, the concept of wearable clothing has appeared in the Techtextil professional exhibition in Frankfurt, Germany about 10 years ago. At that time, the smart clothing concept exhibition showed the combination of light-emitting devices and garment manufacturing, and the design of controlling iPod player switches into clothing. However, the application of IT products was far less common than today, and the development of intelligence and application software is far from enough. Nowadays, with the popularity of mobile terminals, especially intelligent phones, consumers' understanding of IT related technologies and products is increasing. People hope to get more application experience, which makes wearable electronic devices ushered in a rapid growth period of market demand.
Dan Wong, Samsung's vice president of China, believes that cross boundary can generate more creativity and market opportunities. With the development of IT technology, the size of inductors such as chips, processors and so on is becoming more and more compact, and the design of the implanted clothing is easier to achieve.
Wearable device designer Bruce Bateman predicts that in the next 5~10 years, wearable electronic devices will usher in a rapid development period, especially in the field of casual wear, it will become a trend. It is mainly because the clothing style of casual clothing and such wearable products are very suitable for young people.
3D scanning technology: Remote Customized Possible
When many traditional retail businesses are trapped in the impact of the rapid development of online shopping, perhaps in the near future, the popularity of 3D body scanning technology will make people's online shopping behavior change. With the precise measurement of the size of the body, the fashion industry will no longer suffer a lot of returns due to discrepancies in size. After a 3D measurement, the brand will record the results of the measurement and identify it. It can tailor a garment for a certain body. By scanning the 3D model, the buyer can use the model to try it on and then decide to buy it.
At the Asian Mobile Communication Expo held in June this year, the special show of science and technology fashion show the leading technology of 3D scanning, 3D printing, wearable equipment and so on, which hints at the current hotspot and direction of the integration of fashion technology and technology industry. Wearable devices have become the focus of attention since 2013. According to the Juniper Research Institute, nearly 70 million smart wearable devices will be sold in 2017, and the integration of global technology and fashion industry is becoming increasingly close. Bobo Li, D&G, chanel and other brands have used the 3D streaming technology live women's wear conference, while Nike, Adidas, Lulu lemon and other famous clothing brands and life brands have stride toward the wearable technology market.
Sports monitoring apparel: the market is not far away.
With the social standard of living universal The personal health and nursing industry is generally considered to be one of the most dynamic industries in the future. Health related sports monitoring and sleep monitoring equipment will undoubtedly catch up with this fast developing train. At first, the equipment was made of metal, plastic and other materials, and its hard and hard design was not in line with the high-end fashion lifestyle. Later, these monitoring equipment had a good combination with the flexible materials of clothing. For example, the Japanese Dongli company has cooperated with NTT to develop and produce new textile materials that can monitor heart rate. It is made of nano polyester fiber and processed by coating process, and the resin with high conductivity is attached to the fabric. When used in T-shirt products, the functional data can be measured on three parts of the ECG wave which need to be measured. This material is equivalent to the electrode of the electrocardiograph instrument, and has the characteristics of close fitting, breathable and durable. It can also be applied to the fields of personal health and training management. It is said that the market price of this T-shirt is about 10000~15000 yen, and the company plans to first launch in the European and American markets, and gradually increase its promotion in the medical health and tourism market. Not only that, NTT will also launch the data connection and Application on smart phones this year, which will make data real-time measurement and remote transmission possible.
although Wearable smart electronic devices have broad market prospects, but Bruce Bateman also believes that how to integrate this new technology in the high-end and fashionable fashion is still a problem to be explored. Imagine that one morning, when you open your closet in the morning, do you choose to wear traditional formal clothes for an important business negotiation or choose to wear a cool smart dress to meet business partners?
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