Transformation Of Beijing'S Clothing Market: O2O

Here world

Xiaobian of the network to introduce the pformation of Beijing's clothing Market: Mobile batch test water O2O.

From August 30th to September 5th, a special trade fair is being held at the China World Trade Center International Exhibition Center, 800 meters south of Beijing Millennium Monument.

This is the 2014 China China World Trade Center international fashion week and (Qiu Dong) clothing large-scale purchasing Association sponsored by China Fashion Designers Association, Beijing Institute Of Fashion Technology and China China World Trade Center International Convention and Exhibition Center.

Compared with the trade fairs in fashion week and exhibition hall on other T platforms, this purchase will be unique: its main role is the "wholesale market of Beijing zoo" with an area of 300 thousand square meters, more than 30 thousand employees and an annual turnover of about 20000000000.

Although the more than 20 thousand "dynamic" merchants contribute 60 million yuan tax revenue to the Xicheng economy every year, the government has to pay 100 million yuan for the nearby traffic and environment.

With the need of urban development, the Beijing municipal government decided to move the batch.

Relocation has become an opportunity for upgrading and pformation of the wholesale market in the zoo.

The mobile batch network, which is about to be launched in September, tries to seize this opportunity by integrating the O2O mode of "professional platform + Mobile Application + experience Plaza".

The head of the mobile baton network said that they had realized before the news of the relocation of the wholesale market of the zoo that the brand recognition and consumption stickiness of the tens of thousands of wholesalers and consumers in the wholesale market of the zoo had formed a powerful resource.

Upgrading the dynamic batch market, opening up the existing dynamic batch merchants and e-commerce O2O mode, and facilitated the dynamic layout network as the strategic layout of China Unicom's online and offline resource integration platform.

The mobile batch network will provide services including platform construction, photo uploading, technical maintenance, customer service and storage logistics.

Within two years, the competitive ranking and advertising marketing activities of merchants on the dynamic batch were free.

In the early stage, Beijing Dahongmen business circle and Ya Bao Road commercial circle will be gradually integrated into the North China, Southern China and central China.

Good quality merchants.

The strategic direction of mobile batch network is to create a professional O2O platform for China's first fast selling fashion apparel wholesale field, offline offline store experience wholesale + online e-commerce wholesale trading.

Located in the West Chang'an Avenue of Beijing, the "dynamic baton experience square", which is 800 meters south of the Millennium Monument and adjacent to Beijing West Railway Station, will take the creative design of the designer as the starting point. It will be guided by the grand show and the new product conference and the ordering will be based on the new service of the 3D fitting room and celebrity tide shop.

The 2014 China China World Trade Center international fashion week and (Qiu Dong) fashion shopping Fair opened in August 30th. The mobile baton experience Plaza is the home of the event. Not only did the miss world enter the fashion week, hundreds of photographers shot the world travel lady to shoot the fashion blockbuster, but the fashion dress delivery site, the moving beauty screening network, the most beautiful women voted all in progress, and the planned Star Street shop planned to invite 50 celebrities, celebrities and fashion celebrities to bring their tide shop and Taobao store.

At present, the internationally renowned fashion designer Marry Ma studio has been the first to enter.

"Future

The network is bound to create a number of internationally competitive local brands, and become China's Zara, h&m and UNIQLO.

Li Guibin, chairman of the mobile group network and chairman of Guangyao Oriental Group, said.