The Status Quo Of Internet Marketing And The Key Content Of Network Consumption Analysis

With at least ten years of experience in marketing project management and management, the author of the book "practical marketing of integrated marketing, effective marketing".

Deng Chaoming, chief planner, believes that when formulating an Internet marketing plan, enterprises must conduct a lot of analysis on the status quo of the network marketing, the consumption market and the demand, and create creative works on this basis.

If Party B submits the proposal to Party A, it is also necessary to write these items in the project proposal or in the prior communication case.

The marketing status of enterprises: the analysis of the consumer market environment, including consumer groups, consumption habits, information access channels, purchase channels, etc., as well as the existing mainstream marketing tools, promotion channels, comparative effects, influential marketing cases, network marketing status;

The current situation of network marketing is analyzed in detail, such as which network marketing methods have been adopted, which internet marketing ideas have been adopted, and which network media have been used to spread and promote the performance of the content.

Enterprises have taken network marketing effectiveness evaluation, advantages and disadvantages analysis, will involve the brand's network exposure, search volume (web pages, news, videos, pictures, etc.), search frequency, key keyword search visibility, media coverage, media coverage rate, Internet word of mouth, user attention, network sales and so on.

In the above analysis

At the same time, we will compare some similar brands in the industry, both front-line and second-line, so as to find out the advantages and disadvantages. In the latter plan, we will propose solutions based on these analyses. If we have the advantage, we will continue to strengthen and enlarge our advantages.