Pathfinder Layout Offline Outdoor Club Strengthens Contact With Consumers

The Pathfinder store, while actively building an outdoor integrated service platform, is also supporting agents to set up outdoor clubs and excavate leader resources, that is, to attract more people to participate in outdoor activities.

The Pathfinder has issued some policies, requiring that there are at least two leaders in the club, and at least three activities are conducted every quarter, and the inspection will be carried out at the end of the year. 15 operators are participating in the plan.

The acquisition of mature clubs is also planned.

Pathfinder is negotiating, the potential takeover targets are the top ranked clubs in the target cities; the main acquisition areas are mainly those who have little influence on the online service platform, but the population is large enough or the outdoor resources are abundant (rich stores), including Xi'an, Urumqi, Chongqing, Chengdu, Guangzhou, Shenzhen, Shanghai and so on.

There are three main points in the acquisition of clubs:

1. the most important thing is that there is a link between the company and consumers, and the club becomes the local workstation.

2., a strong support for the online platform from Beijing (Beijing store) to the whole country.

3. the club itself has good prospects for development, and its consumers are upgrading their consumption.

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