Roley Home Textiles: Online Brand Celebration Starts Today

The three day brand promotion campaign of Roley textile is now on the line of Tmall, and some products are offering "first sleep and then buy" service.

The company's relevant person in charge said that the event involved all the brands of the company. The company plans to introduce Roley and LOVO other brands in a planned and rhythmic way to expand brand influence and market share.

In the first half of the year, the electricity supplier income increased by nearly 30% over the same period, of which Internet brand LOVO sales increased by more than 80% over the same period, and the proportion of total sales on LOVO is over 90%.

According to reports, the first half year of the company held O2O practice activities also played a good drainage effect, the follow-up will increase the promotion of related activities.

　　 Home textile In April and June, WeChat bought and sold red packets. The company intends to obtain the controlling rights of some high quality dealer management companies through the transfer of equity, to bind the franchisee and strengthen the control of the terminal. This will also contribute to the smooth promotion of the company's O2O strategy.

　　 Tmall Recently, a joint news conference was held by key domestic textile enterprises, claiming to cooperate in the use of big data in Tmall's new product customization. Internationally famous brands Stationed in Tmall and first attempt to buy after sleep.

Like the "pre test and buy" service launched on the clothing category, consumers choose the Tmall home textiles with "first buy after sleeping" description, place the order directly, do not receive payment, receive the items, and then pay the appropriate re payment after the experience.

In addition, the Tmall family activities will be formally launched in September 9th, involving home textiles, building materials, furniture, home stores, home decoration and other categories.