O2O Opens New Mode Of Future Clothing Electricity Supplier

At the 2014 Guangdong clothing business development conference held recently, the Guangdong clothing and apparel industry association first released the "Guangdong clothing e-commerce industry development trend report". The report shows that in 2013, China's total e-commerce pactions exceeded 10 trillion yuan, and Guangdong's e-commerce pactions also exceeded one trillion, and developed rapidly. Among them, clothing has become one of the largest product categories in Guangdong's e-commerce market.

The data show that in 2013, the total amount of e-commerce pactions in China broke through 10 trillion yuan, up 29.9% from the same period, and the e-commerce market in Guangdong also developed rapidly. In 2013, "double eleven", as an example, the total consumption of Tmall in Guangdong was 3 billion 370 million yuan, and it became the largest consumption in the country.

In many market segments, Guangdong clothing business has obvious advantages. It has become one of the largest product categories in Guangdong's e-commerce market.

According to Barley's electricity supplier survey data, in the whole year of 2013 and the first half of 2014, Guangdong's Tmall industry accounted for more than 40% of the three sub categories of women's dresses, casual pants and T-shirts, which exceeded those in Jiangsu and Zhejiang provinces.

As a major province of textile and clothing in China, Guangdong has a large number of enterprises, and most of them are SMEs.

Under the condition of continuous decline, the industry has problems such as excess capacity, overstock, and unable to adapt to market demand.

As a new business mode and management technology, the electricity supplier can effectively solve the problems of poor information in garment enterprises and markets, high logistics costs, and ineffective inventory control, thus improving the overall competitiveness of Guangdong garment enterprises.

However, at the same time of rapid development,

The development of clothing e-commerce is also facing a series of challenges, such as the low degree of standardization of the electricity market order, the lag of the legal construction of the electricity supplier, and the lack of an independent comprehensive platform.

According to the report analysis, on the basis of gradually standardizing the market and improving laws and regulations, the future clothing electricity supplier will show new characteristics.

Although goods have the advantages of small size and convenient pportation, but because they can not be tried on, the user experience is different from the traditional clothing retail. Therefore, emphasizing the O2O mode of "shop to experience consumption" will become a way to enhance the consumer experience of clothing business operators, and is also the biggest highlight of the apparel industry in the future.

It is reported that the focus of O2O is to connect data between platforms, businesses and consumers, and run through the whole process of product design, production and sales. The same price on line and online is the important evaluation standard of O2O. Taking user experience as the core, O2O will change the growth mode of clothing business.