Fuzhou Clothing Wholesale Trade Volume Declined

Numerous

Clothing wholesale merchants therefore bid farewell to a single wholesale clothing channel, the whole line "electric shock".

Subsequently, several major wholesale markets such as cosmetics, auto parts, hardware and electrical machinery in Taijiang business circle will also be moved to the Internet. Fuzhou's professional wholesale market will take the road of "O2O" (online and offline integration).

"It was too difficult for some time ago.

In the past, the annual turnover had been increased by 20%. The family also changed into a BMW car, bought a villa in Jinshan, and even felt that this kind of life was perfectly justified.

Unexpectedly, the annual turnover of stores will drop by 20% to 30% from two years ago.

The shop assistants were reduced by half, and the rest of the people were free to do anything everyday, even the elevator in the wholesale city could not see the figure.

Wu Qiang said.

In this case, Fuzhou clothing wholesalers are "worried".

Taijiang Zhong Ting Street business district is an important clothing wholesale and distribution center in Fuzhou and even the whole province. It can generate sales of up to tens of billions of yuan a year.

In recent years, by the impact of e-commerce, the days of entity stores are becoming more and more sad.

Wu Jintu, President of Fuzhou Garment Association, told reporters that the volume of Fuzhou clothing store business declined at the rate of 20%~30%, and the pressure of business sales increased.

In contrast, although the clothing business of Chung Ting Street is mainly wholesale, most of them are old customers, and the rate of closing shops is not high.

However, with the opening of the EMU and high-speed rail to the surrounding provinces, some non provincial clients went to nearby Zhejiang and Guangdong to make a lot of goods, which also affected the volume of the Chung Ting Street.

Wu Jintu, President of Fuzhou clothing association, said the fact shows that the entire clothing consumption in Fuzhou has been pferred to the whole line. The traditional fashion sales mode has lagged behind. If we want to survive in this industry, we must keep pace with the development of the Internet and develop new business models.

Although the road of electric shock walking "O2O" is the trend of the times, businesses have the desire to pform, but the development of e-commerce needs not only capital, but also professional technology and marketing talents.

Therefore, after deliberation, with the support of Fuzhou clothing association and Fuzhou Electronic Commerce Association, more than 140 enterprises and merchants in Taijiang business circle decided to invest 100 million yuan together to build a O2O platform for professional clothing wholesale and trading.

Relying on the mature industrial chain of business circle, the online and offline integrated business mode is established to provide ordering, payment, logistics, promotion and other services for merchants and members of the access platform, thereby shortening the trading cycle and expanding the sales scope.

"The platform will be free to all manufacturers, wholesalers and retailers, but the entry must have a physical store."

China Pavilion online technology director Lin Dongqi said that unlike Taobao's operation mode, the platform integrates resources through seamless integration of new online and offline operations.

It is characterized by the fact that the resident must have a physical store, and the platform provides technical support. The traffic in the early stage is guided from the original customers.

Why do we choose this business model? Lin explains that this business mode can synchronize online stores on physical stores and lines, so that consumers can freely choose shopping places, and even after placing orders, they accept the door-to-door service of physical stores.

As the 020 platform was formally launched, businesses began their own "new life movement".

Businessmen reckon that the volume of Chung Ting Street last year is 75 billion 600 million yuan, so long as the new platform can diversion 20%, it can form a platform of ten billion yuan.

And after a while, the commodities of Taijiang, such as cosmetics, auto parts, hardware and electrical machinery, will also be moved to the Internet. Then the wholesale market of Fuzhou will be pformed into e-commerce.