Quanzhou, Fujian: Innovation And Upgrading Of Footwear Industry

Reporters recently interviewed in Quanzhou found that the traditional cost advantage is gradually being replaced by innovative advantages and talent advantages, and the overall competitiveness of Fujian Quanzhou footwear industry is still strong.

Seven wolves, PEAK, Li Lang, Jordan, 361 degrees, nine Mu Wang...

Quanzhou is one of the most intensive brands of shoes and clothing in China.

According to the introduction of the Quanzhou municipal government, in the 1-7 month of this year, the output value of textile and clothing and clothing industry and footwear industry in Quanzhou increased by more than two digits, and the sales value of textile shoes and clothing industry above the scale increased month by month.

From the micro level, Anta's first half revenue grew by 28.3% over the first half of the year, and the growth of orders in the first half of 361 degrees, Jordan, Li Lang and nine Mu Wang was over 10%.

A group of shoes and clothing enterprises such as Philharmonic and Greater East Asia successfully entered the global famous brand supply chain such as Reebok, Adidas, poly and New York through strengthening management and enhancing internal control, and participated in international brand foundry.

Quanzhou City

The downturn is closely related to the innovation strategy of the city.

In 2013, the Quanzhou municipal government set up a private enterprise pformation and upgrading special fund of 120 million yuan, to guide enterprises to use high-tech, advanced and applicable technology, especially intelligent technology to upgrade.

In 2013, Quanzhou invested 52 billion 250 million yuan in technological pformation, an increase of 31.4%.

In the 1-7 month of this year, Quanzhou's technological pformation investment totaled 38 billion 490 million yuan, an increase of 32.3% over the same period last year.

Quanzhou has also set up a special fund of 50 million yuan for e-commerce development to promote the deep integration of e-commerce and traditional industries.

At present, Quanzhou has become the largest network retail gathering area and net goods supply place in Fujian Province, and some shoe and clothing enterprises are suddenly emerging in the field of electric business.

In 2013, the seven wolves' electricity business achieved a revenue of about 290 million yuan, an increase of more than 60% over the same period, and now the seven wolves are marching towards the O2O mode.

In the first half of this year, on the basis of previous exploration, Quanzhou launched an action plan to support enterprises' all-round innovation, including supporting industrial organization innovation, supporting enterprise technological innovation, supporting business mode innovation, and supporting financial services innovation.

Innovation has been deeply embedded in many shoe and clothing enterprises.

Mao Tai (Fujian) shoes material Co., Ltd. is a medium-sized enterprise specializing in sole production, with an annual output value of only 250 million yuan.

Investing about 20000000 yuan to build a provincial technology laboratory has reached the EU standard.

In traditional industries such as shoes and clothing in Quanzhou, R & D funds account for more than 4% of sales revenue, reaching 285, reaching 127 of 5%.

At present, Quanzhou has 6 state-level and 95 provincial-level technology centers, and Quanzhou is also listed as a pilot city for the construction of the national science and technology service system.