Quanzhou Handmade Shoes New Fashion Private Custom "Famous Shoes"

Here world Clothing and shoes The little editor of the net introduces the new fashion of Quanzhou: the private custom handmade "celebrity shoes".

There are no identical two leaves in the world, and there are no identical feet. The products of thousands of shoes on the assembly line can no longer meet the needs of the urban women who are standing at the forefront of fashion. They turn to private custom channel consumption. Under such a market background, handmade "celebrity shoes" emerge as the times require, and the footwear industry of Quanzhou has become the founder and leader of this new trend. To this end, the industry has also joined hands with the Research Institute of leather and footwear industry in China, supporting the establishment of a database of Quanzhou famous foot products.

Building a database of celebrities

"You should have a Southeast Asian lineage. Square feet are not the characteristics of pure Quanzhou people." A few days ago, at a celebrity fair, Xiao Lin, who helped the guests carefully, said. "I have 1/4 Vietnamese ancestry, which can be seen from my feet?" said Miss Lin, who is accepting feet.

The information disclosed by two feet is astonishing. "The Greek feet are beautiful feet, which are characterized by second toes longer than the feet and thumbs." Ms. Qiu Li, a Research Institute of China leather and footwear industry, came to Quanzhou to participate in the establishment of the database. In addition, people with more thumbs and thumbs are smarter, and the thumb can dominate the brain. If you feel restless, you can choose to walk out. When walking, your thumb will be massaged by the floor. Of course, you need to have a pair of shoes. According to the survey, the high arch foot and toe hallux valgus in Quanzhou women are more common. Many people think that the high arch foot is caused by wearing high heels. In fact, many of them are congenital. If they wear too high shoes the day after tomorrow, the wrong posture will lead to more serious problems. The hallux valgus is a more serious condition that affects walking in old age. Young people must rely on special shoes to correct them. In addition, insomnia, gastrointestinal diseases, spinal problems, etc. can also be measured by measuring the force of feet and floor. Most of Quanzhou's highly educated and high ranking celebrities have sleep quality problems.

"Although collecting feet data is for better shoemaking, data collected during a certain period of time can effectively monitor women's health problems, and pay attention to and adjust them." She said that every woman wants to have a pair of beautiful legs, but because of wearing unfit heel feet for a long time, walking and standing posture are incorrect, which often make women's legs become O shaped, affecting the temperament of celebrities.

Supporting research and development foot type measuring instrument

"In fact, many white-collar workers in many big cities in China have already begun to customize shoes." Chen Shuqing, general manager of Liuhe children's technology, has been engaged in data collection for children's feet. Now he is more and more obsessed with collecting foot figures of celebrities.

It is said that in other cities in the country, women who pay attention to the details of life often go to find special shoes through special channels such as clubhouse and beauty salon. Chen Shuqing's women's shoes customization is also attempted from the above big cities. For this reason, he developed a "foot shape measuring instrument" suitable for measuring the foot type of women. According to the data of specific people, the concept of "structural customization" was put forward.

"Ordinary shoes are made according to standard models. They are only different in size, length, etc., but shoes with customized structure can provide a more comfortable wearing experience in addition to being more in line with consumer demand in shape and color." He said, however, because the production line is not the production line, the time cost and the cost of customization are higher. In the exhibition area of customized shoes, the reporter saw that the price of the ladies' high heeled shoes with custom-made money was generally over 2000 yuan. "In addition to previous data collection, analysis, tooling and raw material purchase, a pair of customized shoes should be modified at least 3 times before they can be finally formed in about 15 days. In addition, because it is purely hand-made, some masters are responsible for cutting, scratching, and doing the process. Some are responsible for matching the bottom and other processes, and four people can only finish one pair of hand made shoes one day. Chen Shuqing said, "the cost of processes, raw materials, R & D and so on make the decision. Shoemaking The price is much higher than that of ordinary shoes. "

If the shoes are not good, the demeanor and temperament can not be well reflected, and people will feel uncomfortable. Wu Qihua, director of the center for industrial design incubation, feels deeply impressed. "You see, my shoe brand is the initials of my name." She told reporters to look at her soles, and there were only three letters on it, WQH.

"This is entirely possible. Our shoes do not pay attention to brand names, they only care about their uniqueness. They can be used to label customers' names or customers' favorite words." The industry said that whether clothing or shoes, private high-end customization can achieve its own logo, which is also the most valued part of some consumers.

hand The style of shoes is distinctive.

The word "private custom" is not new. In addition to measuring shoes, there are also many tailored private tailor shops in Quanzhou. It is understood that Quanzhou, Xiamen and other places men's clothing tailored personal clothing costs ranging from several thousand to tens of thousands of yuan, women's clothing is generally between several thousand yuan to 10000 yuan. "They are generally corporate executives or business owners." In a commercial street in Quanzhou, a woman's private custom operator said that in the future, she hopes to combine with women's shoes. After all, shoes and clothes are not separated, the harmony and harmony between them are very important.

In fact, more companies are targeting customized consumers. Although they did not have a unique model of shoes or clothes, they could design and graffiti their own shoes and clothes, and ordered a pair of unique shoes for themselves. In this DIY customization trend, of course, the brand of Quanzhou is also indispensable. PEAK's CEO Xu Zhihua investment has been on the Internet for about two years, and its current traffic has steadily increased. "Decomposing shoes into different modules, consumers can assemble at will, and there will be tens of millions of changes." According to the relevant responsible person of AI Ding Yue, "on the website of AI Ding, consumers can submit the pictures of their own shoes, and the production line can see the design data and requirements of the order through the system. They will soon enter the production process, and they will be able to deliver the goods within 7 days. At the same time, the Internet has realized the aggregation of orders, the cost of customization has been greatly reduced, and the price of a pair of casual shoes is between 200 and 300 yuan."

In addition, XTEP (XTEP store), 360 degrees, Jordan and other Quanzhou traditional sports brands have also tested the C2B (that is, consumers to enterprises) personalized marketing mode. "Our company's system has been tested, and the DIY customization platform of the network will soon be on line." Xiao Lihua, general manager of XTEP (China) Limited, said that this is in line with the needs of consumers. This is a system engineering, for traditional production shoe enterprises, besides building platform, they also need to reserve suppliers, design teams and materials. It is an inevitable trend for the traditional shoes and clothing enterprises to spanform their electricity suppliers from B2C (business to customer) to C2B personalized marketing.

According to the analysis of the industry, one is the customization of gentlemen of the Yuan Dynasty. One is the popular DIY. Although it belongs to the category of "customization", the emphasis is very different. The former requires high requirements for designers and handcraftsmen, and requires a strong team of skilled technicians. The latter puts forward higher requirements for the supply chain integration of the back end. After all, this will completely subvert the inertia of the original production line.

At present, Nike has also launched the online DIY customization system, from women's shoes to men's shoes, the price ranges from hundreds to thousands of yuan, and Prada, Burberry and other international front-line. brand It has also opened private custom business in the domestic market, from clothing to shoes and even accessories, which provide a wide range of customized services. "It seems that a battle for consumption under the name of customization has started." This person said, whether it is mass customization or private customization, the ultimate goal is to grasp consumer concerns.