Outdoor Sports Market Has Great Potential, Many Enterprises Invest In Luminous Shoes And Clothing.

Here world Clothing and shoes The Xiaobian net introduces the potential of Quanzhou shoe industry to excavate the outdoor sports market at night.

In most urban life, most people are busy with work during the day and have to be free at night or at weekends. They are called "night running people". They like night sports and night walking, which bring new business opportunities. The reporter learned from the recent intensive press conference that many enterprises in Quanzhou have been involved in the research and development of noctilucent shoes and night running clothes. Such products not only enhance the safety of consumers' nighttime activities, but also expect the industry to place "new profit growth points". Quanzhou citizens are expected to buy such products in the spring and summer brand retail terminals.

Many companies invest in luminous shoes and clothing.

In August 12th, at the relevant press conference of the Kat Ting Group, the youthful youthful models showed a wonderful fashion feast to everyone. Under the dynamic music, the little model appeared on the stage. It felt as if it had come to the blue and clear seaside and came to the youthful campus. The girl became the princess in the dream castle, and the boy began an interesting and mysterious outdoor adventure. "The fashionable night shoe that Kate develops can emit LED lights of 6 colors, according to the length of the light, it is divided into 3 modes. As long as people plug in the USB connection, they can quickly and easily charge the noctilucent shoes. Huang Douyan, manager of the retail department of the group, said that the design of shoes adds more interest to children, and for some children who are not fully self-care, they pay more attention to the health problems of children.

On the same day, on the same day, Tianlun Tian (Tianlun store) outdoor conference, the company's general manager, Xu Tengda also revealed that in spring and summer next year, Tian Lun Tian will be involved in the field of running shoes, and has developed luminous shoes. The difference is that Tian Lun Tian implanted LED technology in the soles of the shoe, open the switch, the circle of the sole will have lights, and can also be adjusted to "continuous blinking" mode. "These shoes are mainly designed for people at night, such as night running and riding at night. They can attract more attention and reduce some possible dangerous events. In addition, some outdoor activities are group oriented, wearing bright shoes, and can easily identify people from their peers. He said.

"Our products have covered outdoor products for children between 3 and 16 years old." Hong Qinming, deputy general manager of Jinjiang Mingwei shoes and Garments Co., Ltd., said that the future will not only provide outdoor equipment that children can use, but will also inject more technology into the product. "For example, the ISPO outdoor exhibition in Beijing, February, we have introduced new products such as night luminous shoes, automatic thermal insulation shoes and so on, so as to provide safe and reliable equipment for children's outdoor activities."

As early as last October, Adidas (Adidas store) "fluorescent series" football boots had lit up the European Champions League. This innovation can capture and reflect the lights of stadium floodlights and camera flashlights, thus deterring the opposing defenders.

Ding Siquan, chairman of sun Hai sporting goods Co., Ltd. also said that the company's running equipment brand "Li Wei" is developing night running clothes. "This kind of clothing, through the combination of reflective materials and advanced technology, can ensure that it has the function of sweating, breathable and warm keeping of ordinary running clothes, and has the effect of reflecting light and making cool styles." He said the company's product is expected to be put into the market by the end of this year.

Cater for "night race" demand

In recent years, China's night running has gradually become a climate. In the Olympic Forest Park of Beijing, there are thousands of people running around here every night. The cultural celebrities such as Pan Shiyi and Wang Shi joined and called for Forest Park to become the most popular running place in Beijing. Another survey shows that Shanghai is one of the most enthusiastic cities to run in the night in China. Century Park, Xuhui Binjiang and even the Bund from North Suzhou road to Jinling East Road, there are nearly 10000 people running every night. In Seoul, South Korea, night running has become a trend in the last one or two years. Seoul office workers run 3 kilometers every day from 8 to 10 pm after work, as a way of exercise and decompression, and even develop into a way of making friends and entertainment.

Night running is very popular. In order to ensure the safety of night running and prevent accidents on the road, most runners recommend choosing running shoes and sportswear with luminous signs. These bright coloured and beautiful equipment are not only fashionable, but also ensure the safety of night runners. With the increasing number of night race people, all kinds of night running sporting goods have begun to sell well, and all kinds of sports clothes with reflective and night vision functions are also selling well. Data show that in June this year, sales of sports goods at night increased by 50% over the same period last year.

However, reporters in Quanzhou random survey of some people, most people do not know "noctilucent shoes". "The price is too high, hundreds of dollars are worth a week's cost of living." Mr. Wang said he would not spend money to buy a pair of cool luminous shoes for the pursuit of fashion. A "80 after" tide mother said: "I did not pay much attention to understand before, I will not start. However, if it is for the baby, I will consider buying it. " Reporters then inquired about Taobao, Tmall, pat and other online shopping mall luminous shoes products, adult shoes prices from 158 yuan to 498 yuan have, covering the domestic and international line brands, children's shoes price is about 160 yuan.

It is reported that the market Luminous shoes Fashionable, diverse styles, waterproof and sealed circuit boards, just pay special attention to USB interface can not touch water. The form of maintenance is also simple and convenient, so long as it is wiped with a clean wet towel or rubbed with an eraser, it can not be washed. However, the industry believes that because consumers are becoming more rational nowadays, they will carefully consider whether the product is suitable for themselves and their families before shopping. The price of noctilucent shoes is high, which has become the reason why many people think twice.

Or become a new profit growth point of the industry

So many companies are involved in the development of "luminous shoes", which is related to the current market downturn. Huang Chengcai, general manager of Kanding, believes that China's economy is undergoing spanformation and upgrading. The market changes brought about by spanformation and upgrading have created a good opportunity for brand development, and also accelerated the industry reshuffle and eliminated more brands that are not competitive and backward. "Now 80 is the main force in the consumption of children's shoes and clothes, and the 80's who pursue individuality and fashion will not be careless to their children." He believes that in 2015, as the most important year for enterprise spanformation and upgrading, new product development should be centered on consumers, so that new products will become brand new profit growth points in terminal sales. Retail sales should also be oriented to promote retail market development in terminal retail. "Kanding will pay more attention to the building of brand database and enhance the brand terminal experience."

Xu Tengda said that innovation can become the basis for the brand to be based on the market. "Tianlun Tian outdoor has been closely related to the development of the market to develop products, and has been constantly innovating, so that we can have today's market position". He believes that the future outdoor market, all brands will go to a more fractionize market to develop, pay more attention to product research and development and retail terminal channel construction.

The industry believes that now is only some international brands in the "test water" luminous shoes market, but with the expansion of domestic night sports crowd, the market growth is still very large. Quanzhou As soon as possible, the manufacturing enterprises will be able to dig out new profit points if their products are well done and the location of marketing is to be identified.