Postal Low Price Attack "Fast Mail" Business Or Harm EMS

Recently, Shanghai post launched a courier service called "express mail". The lowest price of the city's next day is only 6 yuan, which is not only lower than the price of postal EMS, but also slightly lower than the price of the city express of the relevant private courier companies.

This is not the first time the postal service has tried to push the market at low prices. In Beijing, Qingdao and other places, the postal service has launched a minimum price of 5 yuan for the same city distribution business.

With its abundant resources and numerous terminals, the postal service's advantages in the price war are getting more and more obvious.

It is understood that the "quick mail" business of Shanghai post is one of the modern postal mode of "traditional postal + Mobile Internet", which is built by the company.

This mode is also a reform plan put forward by Shanghai post to actively participate in the market competition in order to meet the market demand.

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"At the same time, the Shanghai post also launched the" fast mail "business WeChat public number. After the successful registration of the" Shanghai Post Express "WeChat platform, WeChat Post issued a postage request. The Shanghai post company promised to pick up the product within the fastest 30 minutes or less than 1 hours at the latest.

"Fast mail" business is only 6 yuan, the lowest price, and general

The "fast mail" business is not charged by weight, but is charged according to different sizes. The price is 6 yuan, 7 yuan, 12 yuan, 15 yuan and 20 yuan respectively.

It is worth noting that in the "express mail" business launched by Shanghai post, the terminal participants include not only the more than 500 outlets distributed in Shanghai, but also the number of Oriental newsstands with more than 700 entries, which offer pre paid envelopes and service.

According to this calculation, Shanghai Post's "express mail" business has more than 1100 service outlets, while large private express enterprises in Shanghai area generally have around 100 outlets, such as the total number of outlets in Shanghai area is 101.

This also means that Shanghai post "express" business in the terminal distribution far more than private express companies.

Moreover, 700 of these 1100 service outlets do not need postal expenses to operate, and the postal service only provides a royalty to the Oriental newsstand.

Postal terminals have obvious advantages.

Postal attempts to price war are not one or two days.

In Beijing, Qingdao and other places, postal service has already launched a minimum 5 Yuan City distribution business.

Compared with private courier companies, for postal service, the difficulty of price war is even lower.

A person who had worked in the post office told reporters that post has a large number of resources left behind by the old system. Many of them have been unable to keep up with the development of the times. Instead of letting these resources idle, it is better to invest in the market at low cost. For example, the previous post delivery system and distribution system are gradually declining, some of which can be used for express delivery at very low cost.

Compared with private express companies, postal terminals have obvious advantages.

In 2013, China Post had 118 thousand outlets of express delivery service, while the number of private express company giants was 12 thousand and 700, only 1/10 of the number of China Post outlets, and the 118 thousand terminal distribution area of postal service far exceeded the distribution area of private express.

This is only the current number of terminals in the postal service. As the Oriental newsstand is involved in the "quick mail" business, the postal system has a huge potential terminal and can be converted to a real express terminal.

In 2013, there were 32 thousand postal newsstands in the country, with 147 thousand mailbox boxes.

These terminals, which are gradually losing their value as the original mail delivery system is shrinking, will become potential huge resources for postal express service.

These resources have been in existence for a long time, and the cost of maintaining them is very low. This is also one of the keys to the postal price war in many cities across the country.

It is "outer war" and "civil war".

Compared with the huge resources owned by post office, postal service has been messy in price war in recent years.

In the current postal delivery system, the pricing system of EMS and postal packet express is becoming more and more similar. It is originally the two different express products produced by postal service, but there is internal competition.

Since 2012, EMS has been unable to extricate itself from the price war with private express companies, and there are many kinds of sub products inside EMS, some of which are priced at 6 to 8 yuan, which is no different from general private delivery.

The price war did not guarantee the market share of EMS. With the poor performance of the EMS market, the postal postal service system began to launch the small package express service. However, unlike the EMS's nationwide business, which was unified by the China Post Express Logistics Limited by Share Ltd, the postal service system was more dependent on the independent policies of the postal companies all over the country. So there appeared the uneven price strategy of "Beijing post launched 5 yuan express" and "Shanghai post launched 6 yuan express".

However, the small package express business launched by Pu has been in conflict with some of the business scope and pricing strategy of EMS in terms of price and service scope. Therefore, for China Post, price war is not only a "foreign war", but also a "civil war" from a certain perspective.

The former postal personnel mentioned above also told reporters that the waste of resources caused by the poor coordination of such departments appeared frequently in the post office. He had seen a postal company buying 40 new cars, and because the interdepartmental handover was not clear, the vehicles stopped in the field for some time.

For postal services, it is even more important to sort out internal institutions and maintain smooth communication between systems.