Kung Fu Animation And Clothing Industry Whole Industry Chain Animation Marketing Service Provider

The shoe and clothing industry in Quanzhou has 100 billion volume, and how to maintain 100 billion body weight after the wave of excess is coming down? The only thing that can be done is to add an accelerator to the 100 billion aircraft carrier of shoes and clothing, and more effectively connect consumers, so that the products will have a distinctive competitive edge.

Demand creates the market, in the southeast corner, from the beginning of entrepreneurship, it emphasizes the docking industry Kung Fu animation company, creating the "escort ship" road: from the market demand, according to the characteristics of the enterprise products, private custom customized animation content, the use of media and channel network strength to promote the brand's market influence, to drive the terminal consumption, interlocking, the enterprise in the industry chain any link needs can be met here.

Now the escort area of the "escort ship" is being further expanded, and has become the industry and chain animation marketing service provider of shoes and clothing industry.

Recently, the most sensational thing in shoe and clothing industry is XTEP children launched the animation marketing strategy.

XTEP, as a sporting goods company with high reputation in Quanzhou and even the whole country and the whole world, has been accumulating power in the field of children.

This year they officially opened a new XTEP children's chapter with Kung Fu animation.

With many years of market accumulation, Kung Fu animation has maintained friendly cooperation with famous international animation elites, creating a stable supplier cooperation system and providing an integrated supply chain solution.

To ensure the quality of star animation, Kungfu animation mobilized the global animation resources, and set up an international Huang Jinsheng fighter like animation production team: hired the American genius Director / screenwriter Eric Shaw (Eric Seaan) who had created works such as cat and mouse, SpongeBob SquarePants and bear Vigny, and acted as the director of animated cartoons, and also Korea's largest professional animation company SAMG participated in the creation.

"

The 3D image of "X dream general" launched jointly with Kung Fu anime has appeared, and the style of related implant products has also been released.

XTEP children responsible person said, the first 52 episodes of "X dream general mobilization" has been filming, which is not only full of childishness, but also a lot of elements that reflect XTEP's "release the child's nature". According to the plan, the animated cartoon will meet with the audience during the Spring Festival winter vacation in 2015.

Today, the unique personality, with XTEP gene animation hero has attracted thousands of spotlights.

Exclusive service: DIS animation elements manual to achieve animation and product convergence

How does animation content interact with enterprise products, so that the audience can enhance the impression and recognition of the product in the process of watching, thus driving the sales of products? This is also one of the main concerns of enterprises investing in animated cartoon.

"There is still a certain sense of distance between the previous cartoon images and products. Now we have created a new DIS animation manuals to enable products and products to achieve seamless docking."

The meaning of DIS is to solidify the elements in animated works into different patterns, and then provide them with brand names so that they can be applied to the actual new costumes. Such integration will lead to more specific guidance.

They will even regard the characters in the animation as a model, so that the products that are actually bought can be seen as part of the animation.

"For the lack of design capabilities, we also have special design teams and support for the design platform to assist in the development of all kinds of products."

Brand publicity: super distribution network supports enterprise star making

A little monkey was originally a symbol of children's shoes and clothing products, but Kung Fu anime turned it into a character, weird and imaginative child, making him a playmate of children.

"In recent years, the momentum of enterprise development is good, and the experiential marketing shop has been opened up at the terminal. How to further expand the influence of the brand has become our first problem."

Small leather children clothing related responsible person said, for this reason they thought of animation marketing, after many comparisons, chose Kung Fu animation company.

First of all, they are the first companies to provide professional animation marketing services in China.

Secondly, the characteristics of Quanzhou are familiar with the industry.

The most important thing is that they have a large distribution network, from CCTV to local media and various network channels, to ensure the direct effect of post propaganda.

Practice has proved that the choice of playing leather is correct. Last April, CCTV began to land, and then appeared frequently in major TV stations and mainstream video websites throughout the country. The cute little plaything became popular among the people. According to incomplete statistics, the current video clicks have reached 30 million.

Small play is only a member of the Kung Fu anime family. Children's shoes and clothing series from the logo of the children to optimize the final image of the new animated cartoon production and distribution will also be organized by Kung Fu animation.

"We have all channels of communication from CCTV to the Internet and overseas, which are strong competitiveness for enterprises to be copied."

Kung Fu animation President Li Zhubing said.

Platform empowerment: to help optimize manufacturing, and strive for excellence, intelligence and sales.

Kung Fu animation is one of the few animation enterprises engaged in professional brand licensing business in Fujian province. Through market segmentation and industry exploration, combining the advantages of the animation brand licensing with the electricity supplier mode, integrating the advantages of the two, we have developed an animation version Alibaba, an animation network, which has become the first Internet trading platform that combines animation and industry, bringing new opportunities for the development of cooperative enterprises.

"Animation network is the animation Alibaba created by Kung Fu animation. It is based on the largest animation trading market in the world and has a deep industrial foundation to provide business opportunities for global creative companies."

Li Zhubing said that on line, they can provide services for cooperative enterprises to open shop, and combine with the animation brand authorization and marketing, combining the resources of China's major industrial clusters owned by Kung Fu animation to the platform.

The source of information comes from industries such as footwear, food, toys, daily necessities and so on. Through convenient and secure online animation pactions, tens of thousands of brands and businesses are rapidly traded.

Yue Yuan, the authorized consultant of domestic brand, said that the animation network can dig the productivity of the cartoon image, and it is also beneficial for the original enterprise to expand the brand influence. This is a win-win mode.

Derivative services: designing cross boundary products to help enterprises develop

After investing huge amounts of money in building animation stars, the company hopes to dig out the value of animation as much as possible, and customer demand is the direction of the enterprise.

Kung Fu animation currently provides services that help companies design cross boundary products.

It has been revealed that brands such as Xiao PI and leather have been trying to cross border brand licensing mode.

"The cartoon image is widely applied to products such as schoolbags, bags, umbrellas and other products. It can not only enhance brand awareness, but also find new market opportunities."

Small leather skin responsible person said, they are now trying to find cross-border partners to jointly operate the small play skin this cartoon image.

"Further develop the possibility of animation image in other industries."

Kung Fu animation related designers said that they launched the development of animation in leather bags, bags and food products, and through the enterprise animation service platform to help companies find docking cross-border partners.

"We are a package boy, and we are also responsible for the birth of a boy, and even after the boys are married.

Li Zhubing said with a smile that this year they have begun to layout in the whole country, so that the shoe and clothing industry in Quanzhou can be spread to the whole industry chain service of animation and marketing across the country.

Enterprise's processing capability and animation service demand can realize online information pparency.

According to information and volume, help enterprises find the optimal matching of design, distribution, operation, sales and other aspects, so as to minimize costs and achieve the purpose of increasing profits, licensing, publicity and sales.

The Kung Fu animation, which has reached the level of 100 million, is accelerating the fission and duplication industry mode, opening a leap from one hundred million to one billion, and supporting this leap is to adhere to the industrial foundation of shoe and clothing industry and meticulous and meticulous animation and whole industry chain marketing service.