TOPSHOP First Privilege Code Is Hard To Find.

In September 10th, the global high street fashion model brand TOPSHOP will be officially launched in Shang pin network. Because users only get limited V codes to buy relevant products on the first day, it makes many netizens who want to have TOPSHOP at the first time feel extremely crazy. In order to get the purchase qualifications, from the first day of issuing V codes, a scrambling code war quickly ignited the war. With the approaching of September 10th, the crazy TOPSHOP fans pushed the fierce "V code snatch war" to the climax. Shang pin network director of the fashion business circle first hunger marketing activities can be said to have made great success.

TOPSHOP fans are crazy about scramble for code. On the one hand, they want to win the honor of TOPSHOP entering China's first batch of users. On the other hand, on the first day of the launch, Shang pin network has thrown two temptations that users can hardly resist. First, goods on the first day of the show, whether they are Style category Or the colors and sizes are the most complete and up to date. When you miss the first day, you will have to wait for something you want to buy. Second, users who purchase TOPSHOP products with V code in September 10th will have an opportunity to buy iPhone6 for 1 yuan if the order is full 600 yuan. Not only can you buy the dream TOPSHOP, but also have the chance to win iPhone6, no wonder netizens are enthusiastic, and some people even want to pay for the code.

It is understood that from the beginning of the September 1st Shang pin Network Limited V code issued at the beginning, many consumers can start by SMS, micro-blog, WeChat and other channels start scramble code. Because there were too many people scramble for code, the V code was robbed in September 6th. In the strong call of netizens, Shang pin network has made some additional issuance. However, it is hard to satisfy the needs of netizens with a drop in the bucket. Users who have not snatch the V code will go to the Internet for help.

It is precisely because of the TOPSHOP China's first show full of confidence, Shang pin net decided to make bold innovation in the domestic fashion business. Before the domestic electricity supplier enterprises do Marketing Either to create a festival or to promote mass promotion, most of them are rude direct selling mode. Shang pin network has gone its own way this time, sending V codes and limited sales on a limited scale, making use of the huge influence of TOPSHOP brand to attract users to take the initiative to pursue it. This is the first time in the field of fashion business.

　　 Shang pin Wang Limited delivery of V code and limited sale is a typical hunger marketing. Through the reasonable accumulation of consumers' purchase demand and purchase desire, it can be released at a certain point, and sometimes it can only satisfy a small number of consumers' purchase needs, and stimulate and enhance the entire market's craving and longing for the product, so as to maintain the sales fever and attract the attention of the audience.

What is interesting is that the stricter the restrictions, the more attention and popularity the users get. Even some customers decide to sit in front of the computer and wait for the sale to start buying. This kind of iPhone new product starts like the crowd of enthusiastic fans rush to buy enthusiasm, had never appeared before. This undoubtedly confirms the success of Shang pin's hunger marketing strategy.