Jiangsu Textile And Clothing "The First Big Province" Scenery Is More Beautiful.

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Xiaobian of the network is to introduce the brand fashion, Jiangsu continues to promote industrial pformation - Textile and clothing "the first province" scenery is more beautiful.

Focus on the sixteenth Jiangsu International Fashion Festival

Textile and garment industry is the dominant industry in Jiangsu. Whether it is industry size, number of enterprises or brand awareness, it is the "first big province" worthy of the name.

Faced with the new situation of shifting economic growth and accelerating pformation in China, how to deal with the textile and garment industry in Jiangsu? Xie Ming, President of Jiangsu Textile Industry Association, introduced the latest development.

Steady progress, lasting 4 years "trillion level"

Textile and clothing is a necessity for people's livelihood, and the market demand is relatively stable. Even under the pressure of economic downward pressure, the ability to resist risks is stronger.

"An industry must have the advantage of scale first, then we can talk about doing better and better."

Xie Ming said that last year, Jiangsu's textile and garment industry maintained "trillion level" for 4 consecutive years, totaling more than 1 trillion and 300 billion yuan, an increase of 9.33% over the same period last year, ranking first in the country.

While maintaining the share of the domestic market and actively expanding the international market, the export volume of the textile industry exceeded 45 billion US dollars last year, ranking the highest in the country.

Behind the numbers, the majority of enterprises and entrepreneurs have withstood great pressure and challenges.

Xie Ming introduced that one is the increasing cost of comprehensive cost; the two is that the policy environment makes enterprises multifaceted, such as cotton policy, foreign exchange finance, environmental protection constraints and so on.

Jiangsu has a good industrial foundation. In recent years, it has persisted in innovation driven, and has continuously optimized its industrial structure, product mix and market structure, and has tried every means to find a breakthrough.

From many aspects such as management innovation, technological innovation and product innovation, many enterprises have made remarkable achievements.

Hengli Group has won the reputation of the market with the competitiveness of its products. It has become the first annual sales revenue of the textile and garment industry in China over 100 billion yuan, and the market share of the main products ranks first in the world.

Facing the complex macroeconomic environment this year, the textile and garment industry has maintained a steady development trend.

In the first half of this year, the main business income of Jiangsu textile industry increased by 664 billion 200 million yuan, an increase of 6.6% over the same period last year. The profit was 28 billion 900 million yuan, an increase of 12.1% over the same period last year.

In terms of exports, foreign exchange earnings in the 1-6 months amounted to US $22 billion 74 million, up 8.1% from the same period last year.

From product category

In the whole country, "three parts of the world have one", the cotton spinning industry has a very important position, and the output and quality of down garments, suits and suits, shirts and so on are also among the highest in the country.

Transition, high point development bright spot

After the continuous adjustment of "11th Five-Year" and "12th Five-Year", Jiangsu textile industry is ushering in the effect of pformation and upgrading.

"Each enterprise combined with its own characteristics, explored the pformation path with its own characteristics, covering the aspects of channel construction, marketing mode innovation, product design and R & D, and so on, and the development trend towards the value chain is very obvious."

Xie Ming introduced.

Focusing on the two ends of the industry chain, from Haisang group, which started by township enterprises, with the help of modern logistics, big data and other means of information, from traditional clothing production to logistics, brand making, design and sales, the brand of "Hai Lan Jia" is built up.

Compared with the traditional development mode, Hai Lan created the present benefits only by using 1/40's land resources, 1/20's human resources and 1/20's electricity consumption.

At present, Hai Lan group is developing towards 100 billion enterprise goals.

In addition to the technical level of pformation, enterprises also focus on management, marketing and other all-round innovation.

Hengli Group has five industrial parks and more than 40 subsidiaries. Traditional management concepts and business models can no longer meet the needs of development.

The company's independent development of "Hengli cloud service platform", customer scanning two-dimensional code can be installed on mobile phones, tablet computers, real-time query product quotation, purchase orders, payment of goods, tracking orders, the application of more than 1 customers.

In 2013, group marketing expenses saved 300 million yuan over the same period, and the efficiency of marketers increased by more than 200%.

Relying on the modernization of corporate governance, Hengli Group has established a grand goal of sales revenue of 450 billion yuan in 2017, which will more than double now.

In the list of "500 competitiveness of China's textile and garment enterprises in 2012-2013" released by China Textile Industry Federation, 117 enterprises in Jiangsu were selected.

Among them, Hengli Group, sunshine group and Hong Kong Group are among the top ten. Hengli Group is ranked number one.

Not long ago, the Jiangsu Provincial Bureau of statistics and the Provincial Bureau of statistics released the 2013 126 industrial enterprises (Group) of over 10 billion yuan in the year of 2000, accounting for 10 of the textile and garment enterprises.

From the operating income, Hengli Group, Hai Lan group and Bosideng group maintained an increase of more than 20%.

As the vanguard of the textile and garment industry in Jiangsu, leading enterprises and backbone enterprises have played an important leading role in implementing brand strategy, innovating business strategy and expanding market space.

Brand cultivation, shaping core competitiveness

The combination of brand and fashion is the only way for pformation and development.

In recent years, with the Jiangsu International Fashion Festival as the carrier, adhering to the theme of "brand Jiangsu and fashionable Jiangsu", we have cultivated a large number of excellent brands.

Up to now, Jiangsu's textile and garment industry has won 1 Industrial awards in China, 2 famous brands in China, more than 50 famous brands in China, more than 40 famous Chinese trademarks, and more than 300 famous brands in Jiangsu, and Jiangsu has achieved fruitful results.

During the recent Jiangsu International Fashion Festival, Jiangsu fashion creative week and Jiangsu top ten designers are held annually.

At present, more than 40 fashion shows such as brand publishing show have been held, and 40 "top ten designers in Jiangsu province" have been launched.

"Brand strategy has been implemented for many years, the traditional brand is developing new vitality, and the new brand is developing rapidly."

Xie Ming said.

A group of excellent enterprises are showing beautiful appearance.

Bosideng won the title of "China's world famous brand", "National Quality Award" and "China Industry Award".

While riding down the national down jacket, we will speed up the development of new fields such as men's clothing, and set up European headquarters and flagship stores in London, to promote the development of brand internationalization.

Sheng Hong Group has won the title of "China famous trademark", "national inspection free product", "Jiangsu famous brand" and "Jiangsu Quality Award". This year it won the third industrial awards Recognition Award.

Sunshine Group won the "China world famous brand", "National Textile Industry Quality Award", "national inspection free products" title, this year won the third industrial awards nomination Award;

The red bean group and the Dong Du textile group were identified by the Ministry of industry this year as the quality benchmarking enterprises of the national industrial enterprises.

The red bean group has won the title of "China famous brand", "China famous trademark" and "state inspection free product".

Around the "red bean" brand, men's clothing, home textiles and other plates have been formed to enhance the cluster effect of the brand.

The new brand, aldton, pioneered the fast fashion marketing mode in the industry, focusing on the market segments of urban youth men's clothing. The product design and brand building were well received by the industry.

He was awarded China's first fast fashion brand construction demonstration base, and was named "the Tenth China clothing brand annual award potential award" in 2014.

Transformation and upgrading is a long way to go.

In the future, Jiangsu will continue to strengthen the cultivation of its own brand in textile and garment industry, enhance brand research and design and management capabilities, and promote the brand building of the whole industry chain.

The Provincial Textile Industry Association will promptly summarize and promote the development experience of typical enterprises, promote the innovation of enterprise marketing mode, and realize the pformation and upgrading of enterprises.

Improve the win-win situation and make the scenery of "the first big province" more beautiful.