Mid Autumn Festival Department Store Sales Plummeted 7% In The Second Half Of The Year, The Sprint Pressure Is Great.

Sales of gifts cold, negative growth of 7%

Reporters from Guangzhou ten

The figures showed that sales totaled 266 million yuan, compared with 286 million yuan in the same period last year, down 7% compared to the same period last year. This is also the first negative growth of overall sales in many small holidays this year.

According to the analysis of a department store personage, the Mid Autumn Festival is mainly a gift consumption, because it continues to be affected by the "three public" consumption tightening, and the gifts such as moon cakes and valuable cigarettes and alcohol are cold.

A department store official revealed that this year's high-end gift market, high priced goods, customization, group buying were reduced again compared to last year.

The responsible person of Guang Bai department store said that with the sharp decrease in the proportion of moon cake Group purchase, the increase of consumers' personal purchase, the "economic" moon cake below 100 yuan has become the mainstream of the market. "The price of the moon cake gift boxes sold by various brands this year is mainly distributed in the low price range of less than 200 yuan, and rarely seen more than 500 yuan of moon cake gift boxes."

It's hard. "

There is an increase in adverse market conditions.

Although the "Mid Autumn Festival" is hard to conceal the weak consumption, however, because the wedding season will usher in the wedding season, and the price of thousands of gold jewelry has dropped by about 7 yuan recently, the consumption desire of the citizens has been stimulated, and the sales of gold and jewellery have gone up.

Dongshan Department Store responsible person Dai said that in the flower shop, a one-time withdrawal of seventy thousand or eighty thousand yuan to buy gold jewelry customers significantly increased.

According to the new express reporter from the Guang Bai department store, modern department store, Xinguang department store, Dongshan Department Store obtained data, dragon and Phoenix bracelet, pair of rings, chains and other wedding jewelry two days sales volume grew by 20% to 30%.

According to the friendship store, inlaid jewellery and international watches became the focus of sales this year, up 10% over the same period last year. Sales of electric appliances also rose in the form of wedding sets.

Insiders said: "this mid autumn festival consumption overall feeling is not lost."

In fact, the weakening of consumption has led to the slow growth of large retail enterprises in China and even negative growth.

According to the information of the National Bureau of statistics, in the 1-7 month of this year, retail sales of units above the limit reached 68002 yuan, an increase of 10.2%.

The growth rate dropped by 1.6 percentage points over the same period last year. According to the statistics of the China National Business Information Center, the number of retail sales of 100 large retail enterprises in the whole country decreased by 0.5% compared with the same period last month, compared with the same period last year, an increase of 10.6% over the same period last year. 1-7.

In 1-7 months of this year, there were 70 negative retail sales in 100 large retail enterprises, an increase of 42 over the same period last year. In the first half of this year, the number of department stores closed to 15.

In addition, according to the sample data of selected department stores in the past three years, the average annual growth rate of property rents and staff expenses was 14% and 18.5% respectively, while the average annual compound growth of operating income was only 8.8%.

"The era of making money in department stores is over."

The industry insiders said frankly, from the beginning of the sluggish sales began to talk about pformation, but whether it is to do business or format pformation, are still groping, "the second half of the year to peak."