Facing The Market Shock, Chengdu Local High-End Store Leaders Are Confident.

For the support or doubt of the outside world, the words of Chen Long, chairman of Meicheng Cheng Department store, can respond well. "Cabbage and radish have their own love, some people like big and whole, some people like warmth and delicacy."

If there is a department store not doing well, then it must be that it can not deal with the needs of customers, and has to find the reasons for itself. "

Chen Long founded the United States and the United States.

During the more than 10 years of operation, Chen Long often combined the new ideas of foreign countries with the local culture of Chengdu, and constantly injected fresh blood into the United States and the United States.

For him, department stores can remain invincible, whether they can maintain the diversity and freshness of goods, and can not do what Shopping Mall can't do, and give customers more services and feedback.

Therefore, Chen Long has been thinking, this is also the reason for many changes in the two years.

Beginning in the spring of 2013, with the experience of many years of operating luxury brand stores and the strength of the Chinese Hongkong buyer team, Meimei Chen began to develop J series brand collection store.

The first shot was launched in April 30, 2013, a Japanese brand multi brand shop J.i, which includes more than 20 famous Japanese designer brands.

In November 5th of the same year, the international famous children's clothing store J.K was set up, bringing together the international first-line children's clothing brand.

In the same period, we launched the multi brand shop J.M, which includes the world's top underwear brands Zimmerli, Sunspel, fashion brand Versace, Daks, as well as socks and ornaments, Falke and Gallo.

August 30, 2014 Global Select cowboy

Jdenim, the collection of the best and most fashionable cowboy brands and cowboy collocation products in the world, is trying to create a shopping space that will lead the cowboy trend.

In the spring of 2015, Meimei will also launch J.GALA, a multi brand store that combines fashion brands in the US, France and Italy.

There are many stores in brand collection stores, but the distinction between Europe, the United States and Japanese brands is the first case in Chengdu and the whole country, such as the United States and the United States. This distinction can not only deal with the needs of customers more accurately, but also make the floors have a good distribution.

"Department stores can give people warmer and more direct services. I don't think Shopping Mall can replace department stores."

Chen Long is full of confidence.

Exquisite service is

As the head of the most senior boutique department in Chengdu, Liu Zhongyuan, general manager of Renhe Spring Department store, admitted that in recent years, with the development of the market economy, the strategic focus of real estate developers has shifted, leading to the continuous expansion of shopping centers in the whole country.

As a new first tier city, Chengdu has taken the lead. Many domestic and foreign shopping centers have been stationed in Chengdu. This will surely have some impact on Chengdu's traditional department stores and existing commercial stores.

However, Liu Zhongyuan has interpreted this phenomenon as an opportunity. "The formation of the new pattern can not be said to be a shock to the market. Instead, it should play a certain role in promoting the overall market economy and business atmosphere in Chengdu. At the same time, it also acts as a kind of encouragement and encouragement for the existing commercial stores and old brand stores, so that we can make common progress."

At present, Renhe Spring Department store has opened three stores in Chengdu, and people's east store near Tianfu Square is the first store selling high-end department stores in Chengdu. It has been 16 years now.

Today, people's east store has reached nearly 30000 square meters of business area, store counters increased, business category is also rich and comprehensive, consumers can experience a wider range of options.

The concept of "service is the whole of our existence" is the foundation of Renhe's business development. Renhe is constantly refining and summarizing, hoping to give consumers a more comfortable and respected shopping experience.

"Renhe's service concept is groundbreaking and unique. We will use the concept of boutique services in the shopping mall as a huge carrier, so that customers can enjoy the exquisite service in the boutique as well.

For the current Chengdu market, there is a lot of business that retailers have to think about, and there are indeed a number of department stores that have been making preparations and planning for a long time.

During the visit, reporters saw that the outer wall of Mei Li Cheng two shop on Tianfu road was completed.

It is reported that the new shop is self purchase property, will be released in autumn and winter in 2015.

"After this year's thinking, after IFS, Taigu Li shop, what is the new project to do, I already have a clear idea."

Chen Long said in an interview with reporters: "now the new store fire control and quality inspection has completed the acceptance process, elevator, air conditioning and other facilities are all in place, next month will begin to install inside, it is estimated that in January next year, the entire internal assembly will be completed."

What is worth looking forward to is that all the materials needed for the decoration of the new store are imported from Italy.

"We are constantly investing in this project, but I want it to be more refined and perfect, which is the real reason for the delayed opening of the project."

In the interview, Chen Long also first disclosed to reporters the concept of the new shop - "Art Gallery".

"The new store will no longer be a sense of retail only. There will be a lot of art in public areas. All the artworks cost nearly thirty million more than a year ago. I bought them carefully from Italy, France."

Looking at it, the art of integrating into retail is currently only K11 in Shanghai, and the artistic expression of K11 is the overall sense.

The artistic elements of Meimei new store will be integrated into all the details. It will be reflected in every corner of the shop. In the future, the United States will also invite local artists from Chengdu to do exhibitions and even sell them in the shop.

Optimistic about the consumption of two tier cities gradually extended to the whole Chuan

With the continuous development of the two level market economy in Sichuan, the consumption power is also continuously increasing. In the case of Ren Ren and Dong Fang store, nearly half of the customers who have Renhe consumed every holiday season come from the two tier cities, and the consumption power should not be underestimated.

Nanchong, as an important place for Sichuan's eastward advance, has been developing rapidly in recent years. Renhe Spring has found that Nanchong consumers and Chengdu consumers have similarities, and they have strong fashion attitude and consumption demand. On the other hand, since the implementation of membership system in 2002, the membership of Nanchong region has grown rapidly and consumptive power is very strong. On weekends or holidays, there will be many customers from Nanchong to Renhe shopping, which is very popular with Renhe.

At the end of next year, Renhe Spring Department Store Nanchong will appear in downtown Nanchong. Next 2016, Renhe Spring Dazhou store will also be open.

Liu Zhongyuan said, "we have had a lot of communication with many brands and manufacturers before, and they also have the desire and idea to move to cities like Nanchong and Dazhou, which develop rapidly and consume a lot. But they have been suffering from the fact that there has been no combination of commercial stores that match brands.

Therefore, we are ready to take the Renhe consistent fine service, high-quality products and more exotic experiences to Nanchong first, and the next step will be Dazhou and more second tier commercial cities.

Survival of the fittest, letting flowers bloom and conspiring together will be the development trend of Chengdu stores in the future.

Liu Zhongyuan said that the next direction of Renhe Spring development is to create a new era of luxury and luxury: diversified shopping centers, super experiential commercial stores, full format, all age one-stop shopping places, providing more consumers with high quality products, all-round services, and super comfortable shopping environment.

Join hands with well-known e-commerce providers to push

O2O is the most commonly heard word in the retail industry in recent two years.

In order to respond to the impact of the electricity supplier, it seems that every store is doing such an attempt, and it is understood that there are not many effective results.

Reporters first learned that Meimei Cheng Department will announce the establishment of online flagship store after 1 months.

Unlike other stores, Chen Long chose to cooperate with well-known e-commerce sites in China.

Chen Long believes that the use of well-known electricity providers already have the flow of experience and highly experienced team, not only for the United States and the United States to save manpower, but also can really play a complementary role in the physical store.

Similarly, for the electricity supplier, Meimei Cheng also valued nearly 150 strong stores in the country.

The flagship store on the line is completely related to the physical store. In the future, customers can even go to the entity store to purchase and repurchase goods on the Internet.

In addition, the reporter also learned that the official WeChat service number of Meimei Cheng Department store has been formally launched, focusing on building practical, enabling customers to bring convenience, rather than just staying on the push of graphics and text.

Since its establishment, Li Cheng has successfully made many regional agents for front-line brands, and even the general agent of China.

But in the watch industry, it has been difficult to get involved.

This year, Chen Long entered IFS to set up a watch store, which immediately aroused the concern of the industry.

Chen Long also shared with reporters his agency's brand mentality.

"I always keep the idea of developing the watch industry, so when the brand finds me, I think it's a good opportunity."

According to the reporter's investigation and understanding, before Chen Long's agent, the brand and the former agent have signed the lease with IFS.

"I do not exclude the brand of my agent and set up shop in other places. There are also three stores in the Mixc.

Moreover, this does not mean that the brand of my proxy watch will not be opened in the United States, and there is any possibility in the future.

It seems that Chen Long has not stopped the pace of agency brand, and has brought fresh things to Chengdu.