ZARA UNIQLO And Other Children'S Clothing Frequent Exposure Quality Problems " Every Inspection Must Be " Worrying.

Tong Tong, 2, has always been a small star in the community. The clothes her mother bought for her are always novel and chic, with strong fashion colors. The secret that Tongtong mother adorn the baby is the fashionable clothing brand ZARA and H&M that young people like now. Among them, there are children's clothing, too. The price is not very high, and there are many kinds and large selection. In the eyes of Tong Tong, these clothes They are all big brands, quality is guaranteed, the price is acceptable, they can be matched according to season and fashion elements, so that children can dress with individuality and novelty. But a recent news report made Tong Tong's mother feel heavy.

A recent news release showed: "in the first half of this year, the national inspection and quarantine department seized 12305 cases of imported garments unqualified, with an amount of US $47 million 667 thousand and 500. Among them, 4 of the 396 imported garments with unqualified quality and safety were "fast fashion" brands, which were FOREVER 21, ZARA, H&M and MANGO respectively. The number of unqualified products was 107, accounting for 27.02% of all unqualified ones. In these imported garments samples with unqualified quality inspection, the children's clothing failed to exceed 10%, especially the clothing's pH value. It is easy to irrigate children's skin and cause skin diseases if the pH value is unqualified.

As the news came out, many parents were unable to sit on the same page as their mother. They were most worried about whether the children's clothes they bought for their children would also have quality problems.

Selling hot is a good idea for parents.

With the "85 after" and even the "post-90s" young people upgraded to the hot daddy hot mom, they spare no effort in the baby's dress up. Different from the previous "children's clothes always buy a larger size" children's clothing consumption concept, nowadays young parents are more particular about their personality, willing to spend their minds on children's clothes, fashion personality, multiple collocation, comfortable fabrics, and children's clothing with price and people's affinity has become the good part of this part of parents, so "fast fashion". Children's wear It's starting to heat.

The so-called "fast fashion", that is, "fast delivery time" - "fast fashion" clothing from design to clothing on the counter to sell for weeks, and keep up with fashion trends, but also parity, so it is also called "the fashion of the masses". The most representative brands include ZARA, H&M, UNIQLO and so on. The children's wear industry has changed the original research and development mode with simple style and single color. The fast fashion brand children's clothing with many styles, fast updates and medium price has become a delicious cake. Among them, the international fast fashion represented by ZARA, UNIQLO and GAP undoubtedly has the advantage of taking the lead in the market. These international fast fashion brands are increasingly expanding their children's clothing sales area.

Some children's clothing enterprises in China also set foot on the road to create "fast fashion" brand. But because of the "fast fashion" requirement to break the original order system, brand enterprises need to adopt the "distribution system", that is, in the shortest period of time, according to the change of the fashion trend, the products are usually designed and produced in a few weeks, and are distributed to the terminal sales level. Therefore, the design, manufacture and distribution capacity of the local children's wear brands are also set higher requirements.

　　 Frequently asked questions

In recent two years, the quality of "fast fashion" clothing has attracted the attention of media and consumers.

In April last year, the Dongcheng sub Bureau of the industrial and commercial bureau of Wuhan City conducted spot checks on imported "fast fashion" garments. Among them, two lightweight feather products from UNIQLO were named after the fact that the actual filling and the price tag were reduced by nearly 20%.

In May 31st of last year, the data released by AQSIQ showed that between 1 and May in 2013, a total of 146 batches of imported children's articles were found in China and 109 thousand and 800, including GAP, ZARA and other fast fashion brands.

Over the same period, the Consumers Association purchased 82 children's wear test samples from 31 online shopping platforms and conducted comparative tests. The results showed that 31 samples of children's clothing were unqualified, and the main problems included decomposed aromatic amine dyes exceeding standard, unqualified color fastness, unqualified pH value, unqualified fiber content and unqualified size change rate.

At the end of last year, an international non-governmental organization published a report in Beijing that in the detection of children's clothing products in the two major children's wear production bases, Zhili town and Shishi Feng Li, we found that there are many toxic and harmful substances in "fast fashion" children's clothing.

It is understood that in October last year, the organization purchased 47 children's garments from Zhili Town, 28 children's garments from Shishi, and children's clothing from 6 months to 10 years old, covering children's T-shirts, suits, dresses and trousers. The samples were sealed and sent to the independent third party Laboratory for analysis and testing.

In the sample children's clothing, detection showed that the detection rate of nonylphenol polyoxyethylene ether (NPE) was 40%, the highest content was 860mg/kg. The detection rate of antimony in polyester fabric products was 90%, the content ranged from 15mg/kg to 208mg/kg. In addition, o-phenyl two formate was also detected in individual children's clothing.

It is understood that nonylphenol polyoxyethylene (NPE) in textiles, often used as a surfactant, once entered the environment, it will be decomposed into environmental hormone nonylphenol (NP). Nonylphenol (NP) is recognized as a persistent and bioaccumulative toxic and toxic substance. It has the ability to mimic natural estrogens.

Ortho two carboxylic acid ester, commonly known as plasticizer, has the function of estrogen or anti androgen. It is generally recognized that it has reproductive toxicity. Childhood, for the critical period of growth and development, the skin often contacts these toxic and harmful substances, the impact on children's health development is self-evident.

Faster and better needs.

Recently, reporters in the eastern part of a large shopping mall in the ZARA store children's clothing area, see many parents are taking children to try clothes, many of them are one or two years old baby.

According to the reporter's observation, the children's clothing is quite rich here, many beautiful autumn and winter have already been put on the shelves, the price is more close to the people, wool products, Wool Shirts, printed trousers and other single products are mostly in the tens of yuan to one hundred or two hundred yuan.

Ms. Yang took 2 daughters to choose clothes. "The eldest is 5 years old, and the second is 3 years old. Today it is entirely for them to choose their own clothes accessories. The two children are too happy to have a model addiction." With a pile of clothes ready to check out, Ms. Yang happily told reporters that the prices of clothes here were not expensive, varied in style and rich in color, and many of the clothes of the two daughters were bought here.

When a reporter asked what she was concerned about when she bought clothes, she immediately said, "first of course, it is safety. I buy clothes for my kids are basically well-known brands, such as ZARA, GAP, H&M and other brands. Sometimes they buy clothes from UNIQLO online. They feel that the quality of these big brands is relatively guaranteed, and they are comfortable at ease."

With the advantages of many styles, fast updating and high performance price ratio, fast fashion brand has quickly occupied a place in the Chinese market. The industry believes that the huge market demand and update speed and cost-effective have become "fast fashion" frequent exposure of quality problems "hidden disease."

The media has revealed that for controlling costs, " Fast fashion "On the one hand, the brand has excluded high-quality and long service fabrics in the design stage; on the other hand, its manufacturers have chosen cheaper countries. With the increasing labor costs of foundry factories such as China, the" fast fashion "brand has to repeatedly cut costs to maintain low prices.

Economists say that cost is a double-edged sword. Controlling cost accounting will bring a lot of benefits to enterprises, but malicious cost reduction will also hurt consumers' hearts.

At present, for fast fashion clothing brand, cost control is no longer a weapon with a hundred enemies. If we can not do an effective cost game between a small amount of money and perfect quality, it may trigger consumers' trust crisis.