Less Than 200 Yuan Can Not Be Feather Down, Shencheng Down Suit Is Cold Season.
Like wearing short sleeves in previous years Down Jackets This year, Shenyang's shopping malls are rare. The reason is very simple, anti season down jacket sales discount is not very attractive, and the down jacket is getting thinner, and some of the cold resistance is not as good as cotton padded jacket. In the end, what is the cost of the down jacket and the "down coats" of dozens of yuan?
"Anti season sale" Down Jackets Cold
Yesterday, the reporter visited several shopping malls in Shencheng, and found that there were very few special season sales of down coats. A shopping malls salesman told reporters that the market situation of anti season sales this year was not ideal. The price did not appear in the past seventy percent off or even ninety percent off of the "diving price". A good down sale of down garments was also close to 1000 yuan, and the cheapest three hundred or four hundred.
In fact, at this time of the year, as department stores enter the low sales season, summer sales begin to end, and also to the "off-season sale" of winter clothing such as down garments, fur and so on. Although this year is almost the same as in previous years, compared with the popular sales scene in previous years, this year's down season sale of the down jacket is still very popular, not only low turnover, but also few customers who try and wear.
Mr. Wang, a businessman who specializes in anti season sales at the mall, admitted that since the launch of the anti season sales campaign for two weeks, the daily sales of down coats have dropped by more than 20% year-on-year, and sometimes even the number of down garments sold per day is only one digit.
Cost less than cost. Hairs Fill
Anti season special selling price has no advantage, does it mean that the cost is rising? How much is the cost of a down coat? On the Alibaba, a Hangzhou wholesale enterprise of feather and down has a price of 90% cashmere washed, and the price is 1 to 9 kilograms 550 yuan / kg, 10 to 99 kilograms 547 yuan / kilogram, 100 kilograms above 540 yuan / kilogram. Some feather down custom shops used "down" is the "flying silk" processed after the artificial feather is broken, and the price is between 40 thousand yuan and 50 thousand yuan per ton. The cheapest "hairs" are 1 kilograms for 9 yuan and 1 yuan for 9000 yuan.
Ms. song calculated for the reporter: if we make a down garment containing 90% of the down weight, take the 150 grams of filling as an example, the price of the feather only has been 80 yuan, and the feather down content is not the main price of a clothing price, as well as the cost of labor, fabric, transportation and so on. "Down coat with wool collar is almost impossible to produce without a cost of more than 200 yuan." Taobao or wholesale market tens of dollars of "down jacket", its material cost can be imagined. "It may be filled with a large number of feathers, or filled with industrial fiber, but with the name" down cotton "and" duck down ".
Many down garments are not labeled as filling.
In May, the latest national standards for down coats began to put forward corresponding requirements for raw materials, filling materials, chromatic aberration, physical and chemical properties, and so on. In addition to making pH value, formaldehyde, banned azo dyes, color fastness, slippage and other clothing items, we should also focus on the inspection of the quality of stuffed eiderdown, which mainly includes five indicators, including cashmere, filling, fluffiness, oxygen consumption and cleanliness. In addition, it also increased the requirements of safety and technical indicators, and the physical safety requirements of infants and children's clothing.
According to the press survey, there are more than 80% - 90% of the fashionable down garments on the market. The price of the down suits for the northern weather is mostly between 2000 yuan and 3000 yuan. But compared with the past few years, the down jacket is getting thinner and thinner, and the filling is not very high. Most of them are more than 150 grams and 100 grams.
According to the insiders, the amount of cashmere is the proportion of feather in the stuffing. The filling amount refers to the total weight of the eiderdown filled in the garment. The new standard is required to label these two items, otherwise it is a substandard product. But there are still some clothing wholesale market or individual online shop selling "down jacket" containing the amount of cashmere is only about 30% or even lower and no label.
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