D.C International: The First Luxury Brand Comprehensive Store In China Rewrites The New Format Of Luxury Consumption.

Media:

The highlights of this publicity are:

1, D.C (Doric Chiton) Hongkong flag and international trade Co., Ltd. opened the first new luxury brand comprehensive store mode in China, leading the new concept of luxury consumption.

2, all the products of the brand are produced in Italy only in Europe. They are synchronized with European fashion and are directly in China.

3, the first luxury brand comprehensive store has been officially opened in Shenzhen.

4, at present, this series of brands is in the layout of the whole country, attracting investment.

All along, the first-line luxury goods always take the lofty posture of "high and small" and are far away from the view of mass consumers.

Especially if you want to buy the original luxury goods imported from Europe, the country is obviously not reliable, either buying overseas or helping people.

1.

Introduce the current development and development concept of Hongkong flag International Trading Co., Ltd.

D.C International: luxury comprehensive store is a very mature business mode abroad. Its existence significance lies in buying the best selling products of various brands by buying the goods of the buyers, and combining the preferences of its own fixed consumer groups with the more favorable prices to consumers.

Hongkong flag and international trade Co., Ltd. to see the blank of the domestic luxury comprehensive store market, and create a new mode of D.C luxury licensing comprehensive store consumption.

As early as 2007, we began to cooperate with ELENS.A.S, a luxury goods supplier. At present, we are mainly engaged in the integration and sales of luxury goods in Europe.

In this regard, we registered the D.C (DoricChiton) trademark in Italy, mainland China and Hongkong. As a banner, we set up a brand integrated and unified brand with international in the mainland of China. In 2012, we realized the perfect pformation from the supply model to the direct model through the flag share and the strategic adjustment.

At present.

Its agents are mainly GUCCI (Gucci), PRADA (Prada), ARMANI (Armani), BOTTEGAVENETA (Butterfly), DIOR (Dior), FINDI (Fendi), VERSACE (DOLCE&GABBANA), DOLCE&GABBANA (dugbana), MIUMIU (Miu Miu), SALVATOREFERRAGAMO (Ferragamo), SAINTLAURENPARIS (Saint Laurent), Alexander (Tods McQueen), Tods (), Tods (1881), ((Mike) Kors), (()), (()), (()) (Givenchy), ((Tori, birch), "("

This brand, we have won the exclusive right to operate Asian regional operators and channels, electricity suppliers.

In this regard, D.C international will lock the positioning of major cities.

First, second tier shopping malls are stationed, and all the brands of their agents will be subdivided into luxury products (represented by Gucci, Prada and other high-end high-end brands), luxury brands (such as MiuMiu, Givench, YSL and other fashionable brands) represented by luxury brands (such as MiuMiu, Givench, YSL, etc.), and light luxury products (represented by the brand name of the secondary line, as well as the MICKAELKORS, TORYBURCH and other popular brands that are popular among young consumers). The three products are collocated according to the shopping preferences of the target shopping malls.

At present, we have successfully opened the first shop on the first floor of Jin Guanghua, Shenzhen, and are also stationed in the front-line shopping malls, such as Hangzhou Tower, Hang Lung and ZTE.

D.C luxury brand comprehensive store

2, what do you think of the current luxury consumer market in China? There are reports that many luxury goods are being withdrawn from the Bund, Shanghai. At this point, is it appropriate to sell the original luxury goods in Europe?

D.C International: China is also a recognized global luxury consumer country. It can be said that luxury consumption still has a large space in the domestic market.

However, it is undeniable that over 40% of the original luxury market's consumption goal is "gift giving". Therefore, in the face of various government measures, the sales performance of the luxury goods market has declined very much. This is only a superficial phenomenon. A large number of Chinese Hai Tao people buy luxury goods in Hongkong, Macao and even the European and American markets.

The total accounts for more than 60% of the total consumption of luxury goods in China.

D.C luxury licensing comprehensive store is just looking at the market of Zhonghai Amoy, taking the price of Hong Kong and Macao directly to the mainland market, so that people can enjoy the pleasure of "sea fishing" without leaving home.

Luxury shopping is a great opportunity for us.

Luxury stores have obvious advantages both in investment cost and in brand concentration.

In this regard, the future luxury stores will become a new form of consumption in China.

D.C luxury brand comprehensive store

3, the company's agents are imported products and keep pace with the European fashion. In the increasingly fierce competition such as fast fashion and online purchasing, how to make products update faster and fashion faster and maintain their competitive advantages.

At the same time, how to make consumers confirm the authenticity and quality of products?

D.C International: there is no need to worry about the supply side.

Our company has several dozen fashion buyers in Italy to handle the brand sourcing in real time and participate in the ordering of the major brands for a long time, so as to ensure that the goods are ordered second years ahead of schedule.

Of course, the biggest difficulty facing the market is the authenticity and quality of the products. At present, the market is flooded with a lot of so-called "buy shop". All the products in the shop are bought by the owner from overseas outlets, and half of them are deceived by consumers. In addition, the stores have also reported the negative news of salesmen selling fake products in recent years. What we can do is that all products in the shop are equipped with D.C special anti-counterfeiting marks, and equipped with identification equipment in each store, so that consumers can appreciate the real charm of luxury goods in our stores through our instruments.

4. Where is the headquarters of the company? Does the product come from Europe to the domestic market? Is the cost much higher than the domestic price?

D.C International: at present, the company's domestic headquarters in Shenzhen, overseas headquarters in Hongkong, and offices in Italy and Beijing.

In fact, the profit centers of major Brand Company are all at headquarters. For domestic branches, they also adopt the independent accounting operation mode of two lines of revenue and expenditure. In other words, the headquarters also calculate their cost price according to certain discounts.

And the cost will not be much lower than ours.

However, the hidden costs of operating costs of major Brand Company make our total cost control lower than that of Brand Company.

The company will save the cost directly to consumers, so that we can achieve the possibility of price synchronization in Hongkong.

5, what is the difference between the European version and the Asian version? In the domestic market, or even the same shopping mall, will there be a crash suit with the same product? How can we maintain differentiated operation?

D.C International: the principle of listing is not European or Asian, but also a product of Brand Company. Only in Europe, the sales branch and the Asian sales division set up goods in the same plate according to the different conditions of the sales area, and each sales area has the preferences and dress habits of each sales area, so the so-called European and Asian versions appear.

For example, Armani domestic agents basically order madeinchina products, because the selling price of such products is relatively low, while D.C international orders basically avoid madeinchina products, so there will be differentiated products.

D.C luxury brand comprehensive store

6, it is reported that the company has successfully opened its first direct store in Shenzhen. How is its operation mode?

D.C International: the location of the first direct store company is very discreet. In many shopping malls in Shenzhen, Jin Guanghua chose Jin Guanghua as the second tier brand in the Jin Guanghua market. Some brands need to be supplemented. Secondly, Jin Guanghua is separated from Shenzhen the Mixc by only one street. This not only lets consumers fully compare the authenticity of our products, but also makes the shopping malls and channel merchants see the authority of our authorization.

If the product is not competitive, it will not be able to survive in Shenzhen's competitive market, even CHANEL is not optimistic. If authorized and not authoritative, it will be sent out to China by Brand Company in minutes.

According to the data from the shopping mall, the sales performance of D.C is 26% higher than that of the same floor last year, so we have every reason to believe that D.C is authorized to launch a new luxury consumption mode in China.

7. What impact did Shenzhen store open on the original luxury market in China? What changes did it bring to domestic luxury consumption?

D.C International: the impact is not yet available, but shops often come to Hongkong.