Big DL Brings "Internet Factor" To Boost Real Consumption
Recently, British media reported that a mobile shopping platform called Big Deals Local (Big DL) will be launched in October.
Under the impact of electronic commerce, the number of stores in the British commercial street has closed down, and the vacancy rate in all UK stores has been rising.
In the face of the surging offensive of online virtual stores, the physical stores seem to have no fighting power.
The emergence of Big DL mobile shopping guide platform is expected to change the consumption pattern of British entity stores, and at the same time, inject some "Internet factor" into the entity store, so as to help them integrate into the torrent of e-commerce.
It is reported that with the help of Big DL, users can browse the relevant information of the high street store in the panoramic view, including new products on the shelves recently and the most popular products.
The information is not only complete, but also can be customized according to consumer preferences, such as fashion, food, toys and other different categories of information.
When shoppers customize the content of interest products on Big DL, once they get closer to it,
High street
When the corresponding shops are concerned, stores that are related to their customized content will receive a "warning alert". At this point, the store can recommend timely and needless information to the consumers about the merchandise they are interested in.
In addition, Big DL has also optimized the mobile coupon system.
The new mobile terminal payment system developed can effectively link up with the existing payment system, help customers quickly place orders and exchange coupons, thus completely abandoning paper coupons and sales bills.
As a result, the queuing time of customers is greatly saved.
Big DL also launched integral activities, the more customers buy things through the platform, the higher the integral.
These points can be used and awarded in more than 2000 online retailers and physical shops.
In addition, Big DL is an exchange platform to encourage consumers to share shopping experiences with family members and friends in order to drive more consumption.
Today, Big DL is still in testing.
stage
。
It is testing brand new shopping guide services with Londis, Beals, Heron Foods and other retail brands.
At the same time, it is also working with many large stores, brands and suppliers in Britain.
The list of cooperative shops will be released before October.
Big DL official said that the mobile shopping platform is to use the lighthouse technology to send "alarm" to customers, consumers can get the information of the surrounding stores most quickly, and stores can also provide the most direct feedback to consumers' preferences.
This will promote online exchanges between high street stores and local shoppers, while saving shoppers' time and money, thereby stimulating the vitality of British business streets.
At present, many chain stores in Britain appreciate the Big DL mobile shopping platform, calling it "the innovator of game rules".
Its service mode has a strong breakthroughs, providing a good multi-channel sales platform for merchants, combining commercial street entity shops with e-commerce, and greatly improving the passenger flow of commercial streets.
Big DL founder and CEO Matt Noble said that in the next 18 months, it will invest millions of pounds in television, radio,
media
Big DL is widely promoted in the UK to become famous among British consumers.
"Big DL is a new platform for pioneers. It will pform the market from two perspectives: retailers and consumers.
Saving time, convenience and abundant commodity selection is the key advantage of our platform.
He said so.
It is reported that the cost of entering the Big DL shopping platform is 7.5 pounds ~25 pounds per store per week.
Big DL ensures that the merchants who enter the platform can recover 100% of the cost within one year.
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