Gotex Leads Chinese Legion To Brazil Again

This year's World Cup, Zhang Jian, general manager of Nantong Makino Fabric Co., Ltd., who loves football, is really excited. At the same time, she also gives Zhang Jian an inspiration. Why can't we sell the curtains and bedclothes to Brazil? We can do it. Zhang Jian immediately bought a ticket to Brazil for inspection.

　 Escape from the dilemma of European and American orders

Nantong Makino Fabric Co., Ltd. has been engaged in the trade of home textiles exported to Japan and the United States market. Zhang Jian was very worried when the US market went from bad to worse. Since the beginning of 2012, there has been a downward trend in orders in the US market. Although the outside world has always deduced that the US market is already recovering, the recovery is far from insignificant from the perspective of exporters. Zhang Jian said: "the most important problem in the US market is that competition is too fierce. Therefore, exporters have to fight a price war. The lower the price and the lower the profit, it is time to open up new markets."

With same Wang Xin, the trade manager of Henan Everbright textiles import and export limited liability company, also felt that the volume and price of orders from the US and Europe all declined significantly. The first half of 2014 dropped by about 1/3 compared with the same period last year. The company has been engaged in exporting low-grade children's clothing to the United States, Europe and the Middle East. With the slow development of the US and European markets, Wang Xin believes that the company needs to find a large capacity and a certain consumption power market, and through understanding, she initially judged that Brazil is the target of its own search.

Pan Minhua, a front-line salesman of Huzhou International Trade Co., Ltd., said: "before we exported to the United States, women's clothing was made of pure silk fabrics, and now most of them are chemical fiber products. On the contrary, the Brazil market which has been expanding in recent years has always been very fond of our silk products. Our intuitive perception of the Brazil market is that the consumption power is strong. Now the volume of business in the Brazil market has accounted for 1/3 of our total business volume.

Different from the former two, Huzhou International Trade Co., Ltd. decided to go to Brazil market 5 years ago, but they have been fighting alone. In Pan Minhua's words, "single soldier combat is not easy, so it is hard for local businessmen to convince the strength of Chinese enterprises." She said that if we could display the Chinese corporate image in the form of a team in the Brazil market, then the development of Chinese enterprises in the local market would be much easier.

　 Looking for "off the shelf" business opportunities with exhibitions

Based on this demand, Huzhou International Trade Co., Ltd. has signed up for the second Brazil St Paul GOTEX international textile and apparel Procurement Exhibition. They are right. market It is already very familiar that Pan Minhua, who is going to Brazil with high-end women's clothing products, looks confident. She said that the strength of the Chinese team is not only because of its excellent products, but also the strength of the Chinese team.

Indeed, as an important business platform to open up the textile market in South America, Brazil St Paul GoTex international textile procurement exhibition sponsored by the China Textile Promotion Association of the International Trade Promotion Committee and the China Textile Import and Export Chamber of commerce joint FCEM International Exhibition Co., Ltd. in St Paul, has received high attention from the Ministry of Commerce and Chinese embassies and consulates in Brazil, as well as the strong support of more than ten textile and garment manufacturers association in Brazil. The second Brazil exhibition will be held on 27~29 October.

This year, the Tianjin apparel import and export Limited by Share Ltd has signed up for the second time. They hope to continue to explore opportunities outside the European and American markets. Han Huanqin, a salesman of the company, said: "on the one hand, the purchasing power of the US market is decreasing. On the other hand, as domestic labor costs rise, our products are less and less priced. The share in the US market is decreasing year by year, and many American orders have been transferred to Southeast Asia, led by Vietnam. If the market is not good, look for new opportunities. The company is exhibiting in such a state of mind.

As a result of the experience of going to Brazil market, the company has made corresponding adjustments to the products to be exhibited. Women's cotton wear and children's wear replaced the shirts introduced last year to become the flagship product.

Han Huanqin said: "any market needs to be trained, and companies need time to constantly explore the needs of the target market. Only when we have more contact with local businessmen can we find the right market space." Providing the right products to the right people is the answer that Tianjin garment import and export Limited by Share Ltd hopes to go to the Brazil GOTEX exhibition again.

　　 Avoid the "hand to hand fight".

Wang Xin and Pan Minhua, who have already had dealings with merchants in Brazil, have said that the cooperation with Brazil customers is very smooth, and their credibility is very good, which is very important in the eyes of exporters.

In addition, the huge scale of population and diversification of demand make Chinese exporters see the potential scale of Brazil's textile and garment market. Han Huanqin said that it is understood that the ranks of middle class people in Brazil are gradually expanding, and their pursuit of fashion and new lifestyles will go further. increase This means that the demand for quantity and quality of textiles and clothing products will be "double volume".

At present, Brazil's per capita GDP exceeds 11500 dollars, household consumption accounts for 60.33% of GDP, and the number of middle class reaches 95 million, which accounts for 52% of the total population. It is a typical consumption driven market. According to the study of Brazil Textile Industry Association, it is estimated that Brazil's GDP will grow by 4%~5% in 2014, and the per capita textile consumption in Brazil will increase from 12.8 kilograms to 20 kilograms. At the same time, the consumption of textile and clothing products will increase by 50%. However, the total sales of textile and clothing products imported from abroad account for only 10% of the total market in Brazil, which is an important reason why many domestic enterprises are optimistic about the market.

In this regard, Wang Xin, manager of Trade Department of Henan Everbright textile import and export limited liability company, said: "we hope to enter the Brazil market earlier, start business earlier, and strive to be the leader in order to avoid fierce competition in the future." The company has made full preparations for the trip. They must go through the intermediary, break through the barriers, directly contact local customers, and push their baby clothes to the hands of local supermarkets and wholesalers in Brazil.

Lin Yunfeng, vice president of the textile industry branch of the China Council for the promotion of international trade (CCPIT), explained the market opportunities of Brazil from a higher level. He said: "Brazil is a large textile manufacturer with a complete industrial chain from cotton to end products. It is self-evident to open up such a relatively closed and potentially huge market. On the one hand, the Brazil exhibition is based on the advantages of our industrial integration, and reshaping its supply chain by combining with local industries and markets in South America. On the other hand, on the basis of traditional European and American markets, the exhibition hopes to provide enterprises with a diversified platform to develop new markets, help enterprises to share international trade risks, increase market share and expand export share.