Dangdang.Com Wants To Capture 60 Billion In Clothing Sales

Here in the world Clothing shoes and hats The editor of www. dangdang. com introduced the plan of Dangdang. com's T platform, which aims to capture 60 billion yuan of clothing sales.

　　“2014 Dangdang (12.78, - 0.04, - 0.31%) The autumn and winter clothing new product launch conference was held recently, and Dangdang also announced the new "T Platform Acceleration" plan. It was revealed that Dangdang will expand its fashion editing team and buyer team, establish in-depth cooperation with the Fashion Designers Association, and innovate the wireless fashion shopping experience. The goal is to win 60 billion yuan in the total clothing sales market of 600 billion yuan.

In the second half of 2012, Dangdang.com established clothing as a new focus of business. In the past two years, the clothing sales of Dangdang have increased by more than 100% for six consecutive quarters, and the sales have soared from 500 million yuan in 2012 to 2.7 billion yuan in 2013, becoming the second largest category besides books. Deng Yifei, vice president of Dangdang, said: "The evolution from fashion follower to fashion leader and fashion creator will be an opportunity for a new round of explosive growth of Dangdang and the industry."

In late September, Dangdang will soon launch "wireless" services such as "C hicN ow/Go Fashion Shopping Channel", "Dangdang Tone" and "Iw ant Topic Shopping Community" on the mobile client fashion Sanbao ", to create the most professional mobile shopping experience for users.