Clothing Old Name "Make Inch" Shop Replay

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Xiaobian of the network to introduce to you is the clothing old brand "make inch" shop replay.

Yesterday, at the intersection of West Fourth South Street and Xi'an Gate Street, "custom made" clothing custom shop, the new sign said "Shanghai moved to Beijing in 1956", indicating the identity of its old name.

"This face is much bigger than before. It looks very bright!" yesterday morning at 10 a.m., West Fourth South Street, the only shop in the clothing old brand "made inch" was greeted by old customers.

After two months of renovation and renovation, the business area of the two storey building has resumed its original appearance when it first moved to Beijing in 1956.

In the past few years, "making the inch" has been rented out to more than half of the business area of more than 300 square meters to the wedding photography shop.

This summer, the photo shop pulled out of the west fourth place and rebuilt its lost territory and rebuilt it into a tailored high-end clothing store.

After the resumption of the business, there are not only women's clothing and clothing made of "inch", but also the "red capital", which mainly attacks Chinese tunic suits and men's suits.

Customize women's clothing at least two times.

Nowadays, "making the inch" has already belonged to the Hongdu group, a state-owned enterprise in Beijing. Before moving to Beijing, it is a famous "Hongbang tailor" shop in Shanghai.

The group of red gang tailors began in the late Qing Dynasty and the early Republic of China. Ningbo was one of the earliest port cities to trade with foreign countries. Many tailors had made clothes for the reddish foreigners, and the name of the red gang tailor came from this.

In 1956, it was built in 30s of the last century, and moved from Shanghai to West Si Tat street in Beijing.

The older generation of clothing masters still remember the grand occasion of the year. After the founding of new China, in order to solve the dress requirements of state leaders attending important political and diplomatic activities, and undertake the task of assembling foreign embassy personnel, Premier Zhou's instructions were given to all of the famous clothing stores in Shanghai, which were well-known in Beijing at that time, and moved to Beijing as a whole.

208 "Hongbang tailors" took their respective fellows from Shanghai to Beijing on the same train, because the tailoring of Beijing's tailoring was not easy to find at that time, and the clothing shops such as Hongdu and Cheng Cun were once managed by the central unit, and the tailors could eat rice in Beijing.

"Making the inch" means

It's made from inch to inch.

"Making inch" is mainly made up of women's clothing. When people made clothes here, they were proud.

Nowadays, although the "making inch" brand is not as loud as it used to be, the old Beijing people have an unusual feeling for this shop.

Ms. Xu, 66 years old, remembers that when she was in primary school, her mother ordered an ink colored pure Serge skirt from this place. The teacher in charge of the volume spoke in Ningbo dialect and was very professional. Not only before making it, but also when the dress was made, it was necessary for the customer to take a look at the store to see if it was fit for about a month.

The skirt of Ms. Xu's family has been passed on for two generations, and now it is kept in the wardrobe at home. The old rules of "making the inch" have also spread to the present day. The biggest difference is that they can send people to the store free of charge.

"Red capital" men's first entry

Entering into a new "making inch", a layer of shop displays all kinds of women's tailored suits and pullovers.

"This place originally belonged to the wedding photography shop that had already been moved away." making its own shop was once squeezed in a small piece of South China. In the past ten years, its business area is still less than 30 square meters, less than 1/10 now. "

Wu Yingkang, manager of "making inch" clothing store, recalled that it is more difficult to maintain the business than the short time to maintain the business, which is a history of over 10 years.

It is reported that the "Si Cun" west fourth store is the only store of the brand.

During the cultural revolution, the western-style clothes making industry in Beijing had a great impact. Even the "made up" clothing shop of the cheongsam was closed for a long time. It was not until 1983 that it resumed its business. It was still dominated by women's clothing such as suits and Qipao. With the increase in the dress requirements of businessmen in the sea, it was a fire in the 80s and 90s of last century.

At that time, many people would enter the shop on their way to work, and their eyes were reluctant to stay on fashionable clothes.

"Red capital" men's clothing, "inch inch" women's clothing, are all luxury goods of that era.

"At that time, young people needed to save a month's wages to buy a garment made of" inch ".

He said that it is still located in the "tailored" custom tailored series of middle and high class women's clothing, with a price of three thousand or four thousand yuan per set, and a few hundred yuan of textile garments sold in the store can also be seen everywhere.

Yesterday was the first day of "rebuilt" and some of the garments displayed in the shop had a discount.

Although it has just been in office for a year, Wu Yingkang is also looking forward to the fact that the products in the shop can be accepted by more ordinary consumers, especially when the "inch" has already covered nearly a thousand women's styles, how to expand the consumption crowd has become the top priority in the store.

For this reason, the less than 30 square meters of hut occupied before the "inch" was converted into a "red capital" menswear sales area, making the "Cun Cun" west fourth shop no longer exclusive to the female customers.

There are few shops in West Fourth Street.

From 10 a.m. yesterday to noon, Wu Yingkang had been upstairs and downstairs, and he had to greet every old customer who came to join us.

"Since the late 90s of last century, our business difficulties have always been there, and the clothing market, which is occupied by the new electricity supplier and a group of Southern enterprises, has a great impact on the old state-owned enterprises like" making inch ".

He said that the Beijing women's wear market has been very rich, and the "built inch" has lost the market in the development.

Nowadays, the "scale" has been restored to the scale of the old shop in the 50s of last century when moving to Beijing. The two level is traditional tailoring and customization, a layer of women's clothing and "red capital" men's clothing selling their own brands, so that the coverage of the clothing store can at least double, and it also solves the problem of "women's customers pick clothes and men stand."

Yesterday, the "redevelopment" of the "rebuilt" business has also led to Ms. Xu, who lives in one of the oldest alleys in Beijing.

In her old neighbours' eyes, the old street paved on the street in front of the door still has the historical impression.

Especially in February 2009, the West Fourth furniture store, which has a history of more than 50 years, has moved away from West Fourth South Street, and also let the people of Beijing "buy furniture by ticket".

Just as Ms Xu and other people have said, from the end of the last century, the street of electronic telecommunication to the street of wedding photography in previous years, and now part of the wedding photography shop is evacuated from West Fourth, West Fourth South Street.

Basically, every few years, the whole "change face" once, and now the old shops on the street are left with only a handful of "made up" and "casseroles", which can not help but sigh that this commercial street with historical and cultural flavor is not "stepped on the spot".