At The Hangzhou Department Store, You Can "Dress Up" By Raising Your Arm.

Here world Clothing shoes and hats Xiaobian of the network to introduce the test clothes just shake hands, Hangzhou department store opened "3D fitting room".

Yang Yiyang, his body swinging in front of the smart instrument, can "dress up" to see if his clothes are suitable for himself. On Friday, Hangzhou will launch the 3D fitting room plan for the old department store. At the same time, Hangzhou Tower has revealed that the promotion of the 3D fitting room platform has been put on the agenda.

In fact, as early as 2011, there were Department store A similar idea has been tried, but mostly 2D, and the market reaction has been cold. In foreign countries, the 3D fitting room has long been popular. The more technical fitting room in Hangzhou shows that businesses are paying attention to the shopping experience in the digital age, and are trying to save sales because customers are unwilling to lose their clothes. On the other hand, whether the malpractice of online shop "can't try on clothes" will also change because of the "3D fitting room". If there are more 3D shops in the future, will the probability of a guest's order increase?

In any case, its arrival has made consumers feel fresh and interesting. There are many people who are eager to try. But smart businessmen do not seem to want to provide only "fitting out" services. The more people they use, the more data they can collect. These data can play a vital role in ordering and designing clothing enterprises.

　 "Virtual fitting room" on the official website of UNIQLO

News event: Hangzhou finally has a department store open "3D fitting room".

3D fitting room to Hangzhou? Yes, this time it will be unveiled at Hangzhou Tower and Hangzhou Tower.

"We are preparing for the 3D fitting room, but the equipment is still in transit, and we have to do a lot of debugging work in the early stage, so we will meet with the consumers for the time being on Friday." Xie hundred staff told reporters that the introduction of only one device, where the specific location is still not determined, the commissioning phase will enter some brands of the flagship system for the consumer experience.

At the same time, Hangzhou Tower staff also revealed that the promotion of 3D fitting room platform has been put on the agenda.

Reporter experience: shake hands and you can put on a dress.

It is no stranger to consumers in the 3D fitting room. After scanning the human body through the intelligent system, the technology of reading the scanned 3D and realizing the fast "clothing upper body" technology is gradually being applied.

Last week, reporters in the "Zhejiang trade fair" also once experienced a 3D fitting. Users just stand in front of the screen similar to the fitting mirror, "clicking" on the screen options, changing different styles of clothing, after completely selected, shake hands on the screen, it will show the customers on the "new clothes" look. The funny thing is how the body shakes and the clothes move.

There is a brand name on the 3 floor of block C, Hangzhou Tower.

"3D modeling and somatosensory technology are used." As a developer of technology, Sun Hao, chairman of Hangzhou Sen Hill Intelligent Technology Co., Ltd., first of all, we need to build different models of clothing by 3D modeling. "For example, men's clothing, we have more than 100 sets of templates, which can basically meet the needs of all kinds of clothes." Subsequently, a specific section is processed to make a set of "virtual clothing". The interaction between the fitting person and the "mirror" is to directly capture human movements by using body sensing technology.

Sun Hao said that the company has reached a cooperation with Hangzhou Tower, and the partner is a women's clothing brand on the 3 floor of C block. "3D fitting equipment is mainly in the trial stage, and it can be seen in the counter on the 19 day of the month. Users can experience dozens of clothing styles of the brand."

At present, the merchants who want to try the 3D fitting equipment, the cost of purchasing the instrument ranges from 25 thousand yuan to 50 thousand yuan, while the later maintenance and product upgrading are responsible for the technology research and development side. What businesses need to do is to take 5 pictures of each of the costumes on the front, back, tiling, and 45 degree angles on both sides, and upload them to the backstage after simple processing.

Guest is lazy to try? "3D fitting" 5 seconds for a dress.

"The 3D fitting room can attract many customers on the line, and it is a new attempt from the shopping experience." Xie Bai staff said frankly, this new shopping mode for users, at least fresh and interesting, can attract a group of curious onlookers, changing clothes for 5 seconds, more convenient!

But for businesses, the meaning is not only that, "many customers will be troublesome, especially in the winter, it is very inconvenient to replace, even if there is intention to buy, but may also be tired of frequent fitting out." People in the shopping mall say that 3D technology will save some customers who never want to try out clothes before, because once the 3D technology is mature, the whole fitting process will be very convenient, and the time spent by consumers will be greatly reduced.

Online shop can't try, can 3D fitting be done?

3D fitting is not only for lazy customers, but also for online online shops. Many stores sold clothes before, they were all told by Tucao, "can't try, so they dare not buy". Now that "3D fitting" has been born, can it solve the problem of online shop?

Sehir intelligent technology side said that it has been researching and developing users' personal cameras. Once mass production is achieved and cooperation with businesses is realized, network users can scan the form through the camera, and try to try out the products of Internet merchants. It is foreseeable that this shopping mode will reduce the risk of return to the online shoppers who suspected that "photos are not in conformity with physical objects" or are not suitable for size.

The intention of drunk is not "trying" but collecting data.

"But mature technology needs time and debugging." Xie Bai staff said. Because for thousands of brands of shopping malls, the entry into the system of each item of clothing will be very great.

Behind these jumbled data, the 3D fitting room has been able to collect and analyze incoming data. This means that the user can input the size, color and material of the fitting in the system, and analyze the consumption habits and hobbies of the market customers. brand Locate and determine sales plan.

"It is a great advantage for many brands that are fast and fast. The fitting room can help them to display more styles, and can also produce products that are suitable for the market through data analysis, so as to reduce the risk of inventory." Sun Hao said, "through the data analysis, we can also consider the pre-sale mode, that is, users will make the order after the trial, and then the business will go out to improve production efficiency."

Link: the past and present of 3D fitting room

The 3D fitting room was reported in the media as early as 2004. In May 2011, a Russian technology company named AR Door first invented a "fitting mirror". When shoppers stood before the fitting mirror, the device would automatically display three-dimensional images after trying out the new clothes. The device was also on trial at Top Shop store in Russia.

Subsequently, similar technologies occasionally appeared in clothing brand press conferences, shopping malls and other places, but they were not widely used as a fitting method. With the maturity of 3D technology and the development of online shopping in China, many scientific and technological enterprises have been involved in this field. Even some enterprises have begun to study the application of holographic projection technology, but there are still few businesses that actually use similar devices.

The Hangzhou 3D fitting room will first enter the shopping mall to provide consumers with fast. Fitting Service.