In The Near Future, Input Personal Data Can Be Customized Online Clothing.

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Xiaobian network to introduce to you is the input of personal data can be customized online clothing.

"In the near future, consumers will only need to stand in front of the computer camera for a few seconds in the condition of wearing close fitting clothing, and the system can automatically measure all the body data of the human body".

The analysis of Guangdong apparel industry's economic operation released in the first half of 2014 shows that in the first half of this year, Guangdong exported garments and accessories 14 billion 397 million dollars, a negative growth of 1.14% over the same period last year. It was first surpassed by Zhejiang province (US $14 billion 409 million) with a slight advantage.

At the same time, the loss of clothing enterprises in Guangdong is nearly 20%.

How to make a comeback for Guangdong clothing enterprises? The new express reporter learned from the 2014 Guangzhou International Fashion Festival and Guangzhou fashion week, which had been closed recently, that many industry summit forums focus on the theme of "electricity supplier", and "network customization" has become fashionable.

High operating costs

Electricity providers fall into low price competition

Statistics show that in the first half of 2014, the net cash flow generated by the activities of listed companies of 78 textile and apparel companies in A shares totaled 2 billion 631 million yuan, down 23% from the 3 billion 232 million yuan in the first half of 2013.

Among them, the net cash flow generated by the activities of 34 companies was negative, and the net cash flow generated by the activities of the 44 companies was positive.

That is to say, over 40% of company funds are tight.

Many years ago, when Taobao came into being, many clothing enterprises shouted "wolf," but today, the electricity supplier seems to be the lifeline of the clothing industry.

According to the "Guangdong clothing e-commerce development report" shows that Guangdong clothing "electric shock" business is mixed, with Yin man, Meng bausa and other leading, a part of online women's clothing brand prosperity, based on the segmentation market can not be underestimated; however, most of the traditional manufacturing enterprises to enter the electricity supplier has failed, from traffic to data analysis, from marketing planning to

In the process of promotion and pformation, we encountered many unprepared problems.

"At present, the mainstream stores like Tmall and Taobao, if they think they can enter Tmall and enter Jingdong, will be able to sit back and relax."

Zhong Binghua, director of the Guangzhou Dior Mdt InfoTech Ltd, told reporters that 85% of the traffic on the hypermarket was bought back, and the amount of traffic could account for 30% of sales.

But these costs can not be pferred to consumers like the entity store era. "Because many e-commerce platforms are dominated by low-level places, many consumers are" spoiled ". They can sell 500 yuan clothes in a physical store and sell 200 yuan online.

Zhong Binghua believes that the era of traditional physical stores, big electric business providers and content Kings is over. The future will be the era of media era and centralization.

In the era of media, enterprises want to get a share in the market, and they can try out the strategy of "scenario + social circle marketing +O2O fragment consumption".

Liu Yanbing, deputy general manager of Guangzhou public network technology, put forward the BOB mode of upgrading and landing the five functions of brand operation, store operation, WeChat operation, data operation and channel operation.

Online apparel customization

You can input your personal data.

To avoid low price competition, you can only interact more directly with customers from the beginning of design, and listen to customers' feelings and needs.

Lu Xiuhuai, assistant director of Guangdong Fashion Designers Association, said that at present, the clothing enterprises in Shunde District of Shunde province have already launched the "clothing remote customization service".

Unlike advanced custom fashions, the price of online clothing customization is more common. In general, hundreds of dollars can be customized for a self selected style, pattern, cloth and color jeans.

Guangdong apparel and apparel industry association said it plans to collect hundreds of thousands of body data in the province to improve the local clothing version.

This kind of automatic matching method based on the pattern density needs to produce a large number of sample data through the specification reduction. When the garment is customized, the database is automatically matched according to the personal body data, and the closest version is found, and then modified on this basis.

However, in the view of He Xianting, chairman of cloud garment customization network, the "one person, one edition" method based on parametric design does not require large scale scaling. Each style only needs to establish a basic version. When you customize clothes, you only need to input individual volume data, and the system can automatically generate a sample that matches its body.

The CAD system of the bok customized garment system launched by the company is only required to set up a basic version. When you customize clothes, you only need to input individual volume data, and the system can automatically generate a sample that matches its body.

Cloud garment customization platform has also developed a remote human data acquisition system based on digital technology. "In the near future, consumers only need to stand in front of the computer camera for a few seconds in the case of wearing close fitting clothing. The system can automatically measure all the body data of the human body. These data can be automatically stored in the cloud, and consumers can realize their own data management and application.

Massive data and massive styles are combined to achieve automatic matching and orientation of clothing through large data mining.

And so on.