Interview With Zhang Qinghui, Vice President And Secretary General Of China Fashion Designers Association

Here world Clothing and shoes Xiaobian of the network introduces you to Zhang Qinghui, vice chairman and Secretary General of the China Fashion Designers Association.

Link design and market focus on commercial landing

DHUB design to build new business platform

Zhang Qinghui, vice president and Secretary General of China Fashion Designers Association

In September 13th, the China Fashion Designers Association officially announced the launch of its first DHUB China (Beijing) design remittance in Beijing. DHUB design sinks is a new form of display platform based on strengthening design transaction and business landing function, highlighting service and creativity.

DHUB China (Beijing) design is jointly sponsored by China Fashion Designers Association, China Fashion Designers Association, China Apparel Association, Beijing garment and textile industry association, China International Fashion Week Organizing Committee, fashion media group, Asian Fashion Federation and 751D-PARK Beijing fashion design Plaza. DHUB design has been obtained from China World Trade Center Company Ltd, China National Business Information Center, Beijing International Design Week Organizing Committee, Korean Fashion Association and Russia. fashion The support of the association and other units.

The first DHUB design remittance will be officially launched in from October 27 to 30, 2014 during the 2015 spring and summer series of China International Fashion week. It will be held in Beijing and China International Fashion Week in March and October.

The DHUB design sink is located in the 79 tank and surrounding area of 751D PARK Beijing fashion design Plaza. The 79 tank exhibition area is 3000 square meters. The DHUB design is presented in the form of static display, which includes fashion, clothing, shoes and hats, accessories, fabrics and lifestyle items. It also includes open services such as design products, popular information, technology exchange, brand image and product ordering.

Vice president and Secretary General of China Fashion Designers Association Zhang Qing Hui It indicates that the core task of DHUB design is to promote upstream and downstream docking, support design and market docking, and support young design forces.

Q: what is the basis of the DHUB China (Beijing) design exchange sponsored by the China Fashion Designers Association?

Zhang Qinghui: after the domestic macroeconomic slowdown, the growth of social consumption, especially clothing consumption, has also changed. This change has put forward requirements for the transformation and upgrading of the industry. In this context, as a national organization serving the industry, we are also thinking about how to make the existing platforms more dynamic, how to make some new platforms appear and play a greater role in the service industry. We hope to make use of the opportunity of industrial transformation and upgrading to integrate more resources, including the traditional form as well as the new form. The introduction of DHUB design will not only contribute to the construction of China International Fashion Week platform, but also help the development of China's fashion industry.

Q: Why did you choose to launch DHUB design sinks in October this year?

Zhang Qinghui: the biggest feature of the fashion industry is innovation. We are always adhering to the market orientation of China International Fashion Week, and we are constantly learning and innovating innovative services. The establishment of DHUB design sinks is such a new attempt and new exploration. On the basis of previous operation of the independent unit 10+3SHOWROOM of fashion week, we consider expanding the project aimed at supporting young design forces at the right time, creating a new business platform for industry, link design and market. It echoes the platform of China International Fashion week to play the role of service industry in DHUB.

Q: what is the special meaning of DHUB's design name?

Zhang Qinghui: the core of the name of DHUB is design and link. DHUB is a set of original letter combinations, each letter has its meaning: D design (Design & Designers), H high-end (High-end), U unique (Uniqueness), B business (Business). At the same time, the introduction of HUB as the exclusive term of IT industry has brought new significance to the fashion industry. HUB has the special mission of linking design to the downstream trade relationship between the market and the industry.

Q: in September, the four international fashion week was held. Besides the show, many brands chose to display new products and accept orders in the form of SHOWROOM. What are the characteristics of DHUB design sinks?

Zhang Qinghui: DHUB design reunion echoes with China International Fashion Week platform. It is an extension of the fashion week function and a new display platform to highlight design transactions and highlight life style. It provides opportunities for display and trading for independent designers, brands and designer studios. This platform links many brand buying shops, buying mobile phones, and traditional and emerging business channels, where many design services are needed for industrial processing. In short, strengthening design transaction and commercial landing function is the characteristic of DHUB design sinks.

[DHUB Design Sink / digit]

October 27, 2014 -30 was officially launched in the 2015 spring and summer series of China International Fashion week.

It is located in the 79 tank and surrounding area of 751D PARK Beijing fashion design Plaza.

The exhibition area of 79 cans is 3000 square meters.

The static display is divided into 5 regions: the publishing area Showroom, the creative area Lifestyle, the exchange area Hub Club, the sharing area Sponsor Lounge, the hatching area 10+3 SHOWROOM.