Sun Huaibin Should Pay Attention To Brand Building In Export Textile Enterprises

Here world Clothing and shoes Xiaobian of the network is to introduce Sun Huaibin: export textile enterprises should attach importance to brand building.

According to the statistics released by China Textile Industry Association, the export growth of textile and clothing has slowed down this year. Sun Huaibin, director of the China Textile Economic Research Center, said that because of rising costs and other reasons, there are three possible changes in the export pattern of China's textile and apparel industry in the second half of this year: the growth rate will continue to slow down, the proportion of domestic sales will increase, product grades will improve, prices will rise, and the market structure will become more diversified.

"In the second half of this year, the pace of structural adjustment of China's textile exports will accelerate as a result of the rapid appreciation of the renminbi, the export tax rebate rate, the increase in interest rates on loans and loans, the rising prices of raw materials such as cotton, the increase of kerosene electricity prices, the increase in wage costs, the increase in energy saving and emission reduction, and the increased risk of trade friction." Sun Huaibin said.

It is reported that domestic textile enterprises generally believe that policy The negative pressure of industry brought about by adjustment may lead to a decrease in the proportion of textile and clothing industry in the second half of the year, while the proportion of domestic sales has increased significantly.

"The trend of rising prices is likely to be more obvious in the second half of the year." Sun Huaibin said: "China's textile export enterprises will pay more attention to brand building and product quality, added value, so that they will be more persuasive when demanding higher prices and requiring foreign businessmen to share the pressure of policy and cost increase."

At present, most enterprises are trying to digest the profit reduction factors of spinning and weaving industry through the way of order price increase. Although this method is direct and feasible, it can not fundamentally solve the problem. From a deeper perspective, the "flooding effect" formed by the national macro regulation and control will make some small and medium enterprises with low added value gradually withdraw from the market, thus reversing the vicious circle of the low price competition of most enterprises.

"Textile exporting enterprises in China have gradually realized that they will gain market share if they do not export volume. The excessive growth of exports is likely to cause new trade frictions and bring damage to the industry." Sun Huaibin believes that China textile Garment export will maintain a more rational export rhythm in the future, paying more attention to the diversification of products and the rational adjustment of market structure.