Lin Kunming, Chairman Of Kunxing Footwear Industry: Story Of Flying Rabbit

Fujian is located in a southeast corner, surrounded by mountains on three sides, facing the sea, and its mountains are covered with mountains. The relatively closed geographical environment makes Fujian's unique cultural and ecological environment unique. However, it is this difference that created the legend of modern industry in Fujian. In Fujian, shoes, clothing, ceramics, tea, food and other industries are well known in the world. Among them, the footwear industry has created the industry's good words, and has made famous brand Anta, 361 degrees, XTEP, PEAK, Jordan and other top ten sports shoes and clothing brands in the domestic industry.

except motion Outside the brand, the operation mode and development strategy of children's products enterprises are equally enjoyed by people, and once again prove to the world that Fujian entrepreneurs are smart minded and business minded. As a famous brand of children's industry, little rabbit has been playing a unique role in its brand positioning since 1996. It has been playing an important role in the children's footwear industry. Recalling the course of 20 years of Kunming's company, Lin Kunming, chairman of the board of directors, was filled with emotion. This also reflects the rapid development of panoramic images in recent 20 years from a certain level.

" Hair head Travel of the shoe industry

From the 17 year old boy who wandering to Hankou, to today's famous brand of children's shoes in China, Mr. Lin Kunming talked about his entrepreneurial process and summarized it in one word. "Integrity is not afraid of no business." this is the belief put forward by Mr. Lin Kunming at the beginning of his entrepreneurship. It is still a theoretical engine to boost the brand development of the rabbit.

As a native born Fukien, Mr. Lin Kunming always has the courage to work hard and rely on his parents' 5000 yuan to start from scratch. Perhaps this kind of hard work has created the glory of today's little rabbit. Mr. Lin Kunming recalled: at the end of the 80s, when he was only 17 years old, he left his hometown and came to work in Wuhan alone. Because of chance coincidence, he had an indissoluble bond with his shoes.

Be pioneering and enterprising consciousness The Jinjiang people must not work for a lifetime. In 1990, Mr. Lin Kunming resolutely embarked on the journey of starting a business, and founded his own brand "rabbit rabbit" in 1996. As a newly born "little boy", the road of entrepreneurship is not smooth. Any hard work has been done.

Because of its flexible mind and love of work, and later with the support of his wife, with the simple, diligent and honest concept, the little rabbit has grown from a company of only 10 employees to a famous domestic shoe brand with over 500 core backbone. The growth of little rabbit is admirable. However, Mr. Lin Kunming is not satisfied with his achievements. "After years of development, the bunny brand has accumulated strong power and is about to enter a period of rapid development." Mr. Lin Kunming introduced. At present, the little rabbit is gradually releasing more than ten years of accumulation and precipitation. 2014--2016 is an important three years for the construction of bunny brothers. In these three years, the rabbit will further enhance its strength from three dimensions: management system, marketing system and brand operation. Some people say that 2014 is the most quiet year for children's shoes, but it is quite different from the inside of the company. At present, the company's rectification plan is proceeding in an orderly way.

In terms of sales team building, the little rabbit streamlined the sales force, and fixed the age of the sales team to 25-35 years old. From the aspect of marketing channels, hare is developing marketing channels in 5 provinces including Zhuzhou, Chengdu, Beijing and Guiyang. From the aspect of brand publicity, rabbit has increased its cooperation with TV media, Golden Eagle cartoon animation and network media to make new breakthroughs. In terms of charitable charity, bunny plans to work with 15 schools nationwide to establish a UNICEF fund to help Chinese teenagers grow up healthily. As we can see, Mr. Lin Kunming is far sighted and confident in his future development.

Cultural construction starts from the beginning.

After more than 30 years of reform and opening up, China has not only become an economic power attracting worldwide attention, but also showing its civilization and culture to the world. This is China's choice of the times and the natural course of China's development. Because of this, Chinese entrepreneurs pay great attention to cultural atmosphere when they are making brands. During the interview, Mr. Lin Kunming also stressed that corporate culture is the root of the survival of enterprises. Therefore, in the development of enterprises, little rabbit has attached great importance to the construction of cultural system.

Only by having a good cultural atmosphere can an enterprise enhance its cohesive force and retain talents and develop enterprises better. In the past 20 years, the brand of rabbit has built its own corporate culture from the beginning. Especially after recent years of key construction, the effect of cultural construction is obvious. Mr. Lin Kunming has a deep understanding of the cultural construction of enterprises and a deep-rooted complex. He regards the common vision and values of enterprises as the core, and takes the spirit of enterprise, honest management and simple industrious as the main contents. It inspires and centrates the sense of belonging, enthusiasm and creativity of employees, promotes the sustainable development of enterprises, and contributes to the brand development of little rabbit.

Mr. Lin Kunming frankly said that the domestic market environment is not optimistic, and the development of enterprises has encountered some difficulties, but he stressed that the rabbit is still in the period of struggle and development. He told reporters that "we have 100% confidence in the brand of bunny brand. We believe that through our efforts, we can achieve our dream." Of course, we also hope that little rabbit will become the first brand of Chinese children's health equipment at an early date.