Old Leisure Brands Are In Deep Trouble.

Here world

The small weave of the net tells you that the fashionable dress will close the street shop in Southern China district for less than 100 thousand yuan a month.

People familiar with the matter said that fashion brands with ONLY, JACK&JONES, VERO MODA and SELECTED have already issued orders in Southern China: street stores that sell less than $100 thousand a month will be closed.

Old leisure brands are in deep trouble.

"In fact, stores that sell less than 100 thousand a month should be closed. At the end of last year, orders had been issued inside the fashion dress, and this year might be more detailed to the street side shops."

One industry insider who did not want to be named said that most of the shops on ONLY and JACK&JONES were opened from 2004 to 2010, and most of the tenancies have expired.

And it's more than just that.

The French clothing retailer, IgG, closed 88 stores in the first half of this year, and Giordano closed 54 stores in the first quarter of this year, as well as Baleno, JEANSWEST and so on.

However, the shop in Guangzhou is basically stable.

Last weekend, reporters visited the Zhongyi store, the modern shop and so on to see that they did not find the phenomenon of folding, but only a small number of visitors.

International fast fashion suddenly rises.

As the old leisure brands are declining, international fast fashion giants such as H&M, ZARA and UNIQLO are accelerating their development in China.

Data show that in 2013, H&M, UNIQLO, GAP and ZARA opened 60 new stores, 77, 34 and 20.

The decline in sales of local leisure brands is indeed related to the strong development of foreign fast fashion brands.

Foreign fast fashion brands are close to the mainstream of consumption in terms of design, style and so on, so they can get more consumers' favor.

CIC consultant light industry researcher Xiong Xiaokun thinks.

Analysis: online access to O2O or way out

"The traditional brand of fashion brands is related to the overall consumption environment, but the international fast fashion is also challenged."

Huang Wenjie, executive director of Guangdong provincial circulation industry, said that the international fast fashion giants are more powerful, and the market is not fully open.

Huang Wenjie suggested that the traditional brand of casual fashion.

We should speed up the O20 strategy of online and offline, catch the psychology of young people and drain the line onto the line.