Amazon Launches Operator'S Withholding Service In Germany, Directly Using Phone Fee Shopping.
Amazon
Working with telecom operators in Europe to try a new mobile payment method, consumers can buy digital products directly, such as music and e-books, with telephone charges.
Although the direct payment method of carriers still stays in the field of digital content consumption, such as games, music and movies, it has begun to emerge in practical applications, such as paying parking fees and performing tickets.
According to the September 18th report, Bango, a mobile payment company, recently announced that it will work with Amazon and Telef Nica Deutschland, a German mobile operator, to support users buying products on the Amazon platform under the coverage of the Telef Nica telecom network, and deducts the payment directly from the telephone charges by operators.
According to introduction,
Operator's deduction service
It is a barrier free one key payment service, which supports deducting expenses from consumer phone charges.
It does not need to register, fill in a form or bind a credit card.
For the consumer market without credit card, operator's deduction service is very important, which is suitable for impulse buying behavior of low value products.
It is understood that operators' deduction service usually occurs in emerging markets such as Brazil and India, where credit cards are not popular and can not be digitally paid.
It is reported that Bango's services will continue until next year.
Germany
Telef Nica network supports the operation of Amazon mobile applications.
In December 2011, Bango announced Amazon cooperation to provide mobile payment services.
At the end of 2012, Bango announced the first integration with Google Play, which authorized the Australian mobile network operator (MNO) Telstra to directly deduct its users.
According to the prediction, according to the prediction of Analysys Mason of the market research company, the direct deductions of carriers in 2022 will bring about about 12000000000 US dollars to the global telecom industry.
Juniper Research believes that the value of the digital content gained directly from the operator in 2017 will be more than 5 billion 200 million euros (about US $7 billion 100 million) in Europe alone.
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