Field Visits To Department Stores Are Subject To Preferential Discounts.

Here world

Xiaobian of the network to introduce the department store clothing to see preferential discounts.

Last Friday, with the opening of Wanda Plaza in Dongcheng, the other shopping centers in the city of Dongguan were also affected by diversion.

In this regard, on the afternoon of September 13th (Saturday), Nandu reporters visited the three shopping centers on the spot, and found that there were more people in restaurants, supermarkets and other regions. There were few consumers in high-end clothing stores, while some of the more discount and fast fashion brands were relatively more.

First station: Hui Yi Cheng

Opening hours: January 2011

Construction area: 70 thousand square meters

Brand business: Jusco, Jiahe studios, Ice Star ice skating rink

Visiting time: around 17 in September 13th

Supermarkets, restaurants and cinemas are the most popular.

It is located in the first international business circle, which is famous for its long fame. It is the third phase of the first international project.

At birth, it received widespread attention.

At the end of December 2010, after the signing of the contract between Jiahe and the icy ice skating rink, the city was officially opened.

"During the trial period, because of its good location, the surrounding office buildings, residential areas, daily crowds in the shopping mall, such as Carassius auratus."

The project leader said that after two months in the trial industry, the city of Hui was officially opened in January 2011.

Now, it has been more than three years since the opening of the business. What is the operation of the shopping mall with a building scale of 200 thousand square meters? What will be the impact of the 200 thousand square meter shopping center? What will happen after the opening of Wanda Plaza in Dongcheng? At 5 p.m. on September 13th, at the end of the week, the Nandu reporters found that the whole shopping malls did not change significantly compared with the usual ones.

Due to the visiting time around 5 p.m., dinner time was not yet arrived, more consumers gathered on the first floor of the supermarket, the third floor of Jiahe cinema and other places, compared to the first floor brand clothing, watches and other stores, popularity slightly worse.

"In terms of location, there are several main roads near the first international shopping mall, including Dongguan Avenue, Hongfu Road, sunshine road, and Yuan Mei Road. The pportation network is developed and convenient, which has played an objective role in gathering the flow of people in the commercial center.

In addition to the pportation network, the underground passages connecting directly to the residents' living areas around Dongguan Avenue will also guide them to spend here.

Observers said that although the two phase of the current operation is relatively small, but the future prospects can still be expected.

The reporter noticed that around 6 o'clock, the parking lot with more than 1300 parking spaces had been basically stopped.

According to the white-collar workers who work nearby, they either spend most of their time on weekends or spend the most energy in restaurants or supermarkets, and occasionally go to the movies. "Dolphin house ramen, six thousand restaurants and spicy hot pot are all waiting in line."

In response to this, the director of the Hui Yi City operator said in an interview with Nandu reporters that although there was no special equipment to count people's traffic, the operation of Hui Yi City merchants was good, especially supermarkets, cinemas and some retail outlets.

The two phase of Tianhe City department store also helps Sini city.

It is reported that in September 19th, H & M will be officially stationed in Hui Yi City, covering an area of 2000 square meters.

In addition, the submarine fishing hotpot chain is also being renovated.

For Wanda Plaza opening will lead to customer diversion, the official said, has not had much impact.

The second stop: Xinghe city.

Opening hours: September 2011

Construction area: 130 thousand square meters

Main brands: D IOR,

ZA RA, the sea of crowds

Visiting time: 18:30 September 13th

Fast fashion, restaurants and other businesses are most popular.

Soon after the opening of Hui Yi City, Xinghe shopping center, which was built by Lianhua, began trial business.

In September 2011, after successfully completing the investment promotion work, Xinghe City, with a floor area of 130 thousand square meters, was officially opened.

Unlike the Dongguan department store "department store + supermarket" mode, after the opening of Xinghe City, many brands such as D IOR, E steeLauder, Versace, ZA RA sisters and so on were introduced into Dongguan.

In May 2011, the international famous brand settled in Dongguan and Xinghe City exchange summit, known as the world's leading retail leader in cosmetics retail SE PH O R A, Versace's senior clothing brand, CK JEA N S, ZA R R sister brand, such as the "brand" and other brands announced stationed.

In addition to attracting many fast fashion brands to enter the restaurant, catering is also the focus of Xinghe city investment.

People's mountains and sea, Formosa steak, one tea sit, Tai Wei stack, AI potatoes and other places, where the third floor of the mountain buffet restaurant covers an area of 6000 square meters.

Today, the location of the high-end Xinghe shopping center has also been opened for three years.

How is the current business situation? Especially in September 12th, where the popular East City Wanda Square is only a few kilometers away from its project, is it affected by the splitter of the guests and groups? At about 6:30 in September 13th, a visit by Nandu reporters found that there are only 360 parking spaces left in the parking lot of 1400 parking spaces.

"It is possible that the East City Wanda Square has just opened, and the flow of people will be less than some weekend, but the overall impact is not much."

The head of the project operator said that the Xinghe city had been opened for three years, and the passenger flow group was relatively fixed. At present, the daily flow of people is maintained at 40 thousand -6 million, with a regular weekend of 60 thousand -8 million, and frequent breakthroughs of 100 thousand people during holidays.

Nandu reporters visited found that although there is no queuing phenomenon in front of the restaurant, but the two and third floor of the restaurant shop traffic is not small, thousands of flavor Shabu and other businesses are basically full.

"On the night of Wanda Plaza, no one found food, so I went to the nearby Xinghe city and found that the parking lot on the first floor was almost full. Tae Wei stack and Han Na Shan were all full, and finally ate Shanghai dishes."

A citizen said he never thought that the day of the opening of Wanda Plaza, Xinghe city was still very popular.

For the opening of Wanda Plaza in Dongcheng, whether it will lead to the differentiation of passenger flow, the responsible person of Xinghe city said that because the surrounding high-end communities get together, the current passenger flow of Xinghe city is relatively stable, basically not affected.

"But in the past three years, we have been constantly adjusting our formats to compete with the surrounding commercial bodies. At present, H and M, ZA R A and other fast fashion brands are doing quite well. In the future, we will eliminate the sound, tea and other businesses, and introduce sashimi, seafood and other food to ensure that they will never lag behind."

The third stop: Southern China m all

Opening hours: January 2014

Construction area: 160 thousand square meters

Main brands: Tian He department store, food real Xiang, Mai Lu Xiaocheng.

Visiting time: around 20 in September 13th

"Restaurant + tourism" mode to ensure adequate flow of people

Southern China m all was once the largest shopping center in Dongguan and Southern China. However, due to the unclear location and traffic delay, the business of its importing businesses has been continuously withdrawn after its opening.

However, in 2013, after the pformation of Peking University Resource Group, the newly opened Southern China m all has become the most popular shopping center in Wanjiang district.

According to Peking University Resource Group, Southern China M A LL has a commercial area of about 160 thousand square meters, and the first phase of its operation is about 60 thousand square meters. It was officially opened at the beginning of this year, mainly in department stores and restaurants.

The two phase has an area of about 100 thousand square meters and is expected to open in 2015.

Last year, after taking over the Peking University Resources Group, it repositioned and inviting m all in Southern China, and rebuilt the original building.

"Southern China m all has invested hundreds of millions of yuan to upgrade and upgrade the project facade, pedestrian flow line and traffic flow line. At present, the A area has officially opened. Next, the remaining B and C area will be launched for investment promotion and renovation."

Beijing Resources said, the two phase of investment has been officially launched, will be catering, leisure, entertainment, education, business five main formats, settled in the first year of the business can be rent free.

According to reports, Southern China m all first day department store and 30 well-known restaurants have performed well. In December 22nd last year, the first day business revenue of Tian He department store reached about 9000000 yuan, and the total turnover was about 27000000 yuan in the first three days.

In January this year, the department store and catering area were also fully opened. At present, the popularity of passenger flow has obviously increased, and the 3000 parking spaces are almost full.

Around 8 o'clock in the evening of September 13th, Nandu reporters visited the m all in Southern China again, and found that many people still had children to have dinner and shopping.

"Compared with the m all in Southern China a few years ago, the market environment of Southern China m all is more mature now. There are 8 large residential areas around the world, with a population of nearly 300 thousand people. The population advantage has created tremendous business opportunities for Southern China all m."

North China Resources said that at present, more than 20 thousand passengers are on weekdays, and more than 50 thousand people are on holiday.

Regarding the impact of Wanda Plaza's opening, the operators said that because the distance between them is relatively far away, the passenger flow differentiation has little influence.

"According to the feedback information of merchants, the business status of the first phase merchants is generally good, and some chain restaurants even have signs of exceeding the performance of the old stores.

At present, the two phase of the engineering pformation is in progress. After the completion of the project, Southern China m all will have an outdoor plaza that can accommodate tens of thousands of people.

The responsible person said, in addition, Southern China m all also introduced the children's experience paradise, which is built by OCT Group, Mai Lu small town. Now it has entered the decoration and is expected to be officially opened in October. In addition, the original amusement park of Southern China m all has 1 million 200 thousand visitors per year, plus the business group brought by the Nile Hotel and terminal building, so it will be better in the future.

Questionnaire survey

Over 60% Internet users will go to shopping malls, restaurants, and movie theaters on weekends.

In order to understand the current consumption habits of people in daily life and the views and opinions on the current business in Dongguan, the PhD website of the joint venture of Nandu gold market conducted a network questionnaire survey.

In the three days, more than 300 netizens participated in the survey.

64% of the respondents said they would go shopping in the mall regularly on weekends. Restaurants and movie theaters were their first choice.

In terms of shopping malls, respondents had an average choice, accounting for more than 20% of the four shopping malls located in the urban area. Among them, respondents in Southern China m all and Hui Yi City were all 28%.64%. The level of spending on weekends was generally around 100-500 yuan.

When it comes to suggestions for shopping malls and shopping centres, more than half of the respondents said that the proportion of food and beverage could be increased.