Fabric Innovation Satisfaction Survey

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The weave of the net introduces fabric Innovation: satisfaction or dissatisfaction?

In recent years, many fabric enterprises have done a lot of work in technological innovation, product development and color design innovation, so as to meet the needs of downstream enterprises.

Then, how should we evaluate the progress of domestic fabrics? What are the highlights? What is the difference between the domestic fabrics and the international leading level in terms of production, design, service and so on? Recently, the reporter interviewed 6 experts in the China International fabric Creation Contest, asking them to comment on the status quo of the domestic fabric innovation, and to say "satisfaction" and "dissatisfaction" in their minds.

More satisfied

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Li Binhong, director of product development center

In the current context, if enterprises continue to stick to the rules and fail to innovate, then in this era of natural selection and survival of the fittest, they will be overwhelmed by the flood of development.

Bold innovation

There is no doubt that in 2014, the fastest developing and most eye-catching category in the fabric industry is polyester, which is due to the relative surplus of polyester production capacity.

If enterprises continue to stick to the rules and fail to innovate, then in this era of natural selection and survival of the fittest, they will be overwhelmed by the flood of development.

It is precisely under such a harsh development situation that polyester production enterprises are more deeply aware of the importance of innovation, so as to actively play their own initiative and pform pressure into power and produce more high-quality and creative products.

In addition, due to the progress of science and technology, the overall level of knitted fabric products has been greatly improved this year.

In the comprehensive utilization of materials, the application of materials such as modal and Tencel made the product reach a new height in comfort. The use of new fibers has greatly expanded the functional properties of fabrics.

In terms of flower color development, thanks to the support of advanced technology and equipment, the color of this year's knitted products has been brightened both in quantity and quality.

LUXMAN brand founder Chong Shuo

The combination of Chinese and foreign symbols with high recognition degree is most impressive.

Visual impact of mix and match

In 2014, many fabrics had strong visual impact on the style, pattern and color of their fabrics, which made people feel as if they were suddenly enlightened.

Among them, the combination of Chinese and foreign symbols with high recognition degree is the most impressive product for re creating the current popular elements.

In addition, the market is highly integrated, and at the same time, the design method is simple, practical and creative products are also eye-catching.

For example, some products combine traditional Chinese classical blue and white porcelain patterns with Western leopard patterns in the design of flower patterns; some products combine Chinese style patterns with the colors of the Hermes classic scarves, while others mix the colors and structures of American flags with all kinds of shoes.

These re created products are both original and customer friendly, and have a high degree of acceptance in the market.

Mu Aiqin, Minister of technology development of former Beijing Textile Holding Co., Ltd.

Under the background of the current stagnant industry, fabric enterprises only actively seek pformation, continuously improve their level of energy conservation and environmental protection, enhance the added value of products through technology, and keep the appearance of keeping pace with the times, so that they can continue to maintain steady and rapid development.

Visible energy saving and environmental protection

Although the overall color of fabrics is still dark in color this year, from the perspective of cotton spinning and chemical fiber, in the process of design and development, enterprises have taken into account the popular elements, the rational application of new fibers, the patterns of color, texture, style, practicality and market, and have made great progress compared with previous years.

In today's era, fabric enterprises are constantly seeking development, and the pressure they are facing is unprecedented.

Because textile fabrics belong to the polluting industry, Beijing's key industry documents even explicitly mentioned that no development of textiles was allowed.

Under such unfavorable conditions, fabric enterprises can only actively seek pformation, continuously upgrade their level of energy conservation and environmental protection, enhance the added value of products through technology, and keep the appearance keeping pace with the times, so that they can continue to maintain steady and rapid development.

On the one hand, upstream fabric enterprises should combine natural environmental protection elements with the appearance of the current market, so that consumers can feel the change of products intuitively. On the other hand, they will actively introduce the latest functional products to downstream garment enterprises, and combine the new technology and new technology with the patterns favored by downstream garment enterprises.

Only by doing so can we develop more environment-friendly products that the market needs, and play the competitive initiative in the palm of the stock.

Dissatisfied

Li Yong, design director of Hongkong international garments Co., Ltd.

Compared with the dazzling women's fabric, men's fabric is relatively single in flower design, and is not closely integrated with international fashion elements. The popular camouflage pattern, animal pattern, Baroque wind pattern, religious wind pattern and pop pattern in the past two years have appeared less in the domestic men's fabric market.

Innovation and popularity combine closely

From the perspective of fashion men's clothing, in the domestic fabric market, this year's autumn and winter more popular Mao and corduroy products, whether in quantity or innovation, there are some deficiencies.

In addition, compared with the dazzling women's fabric, men's fabric design is relatively single, and it is not closely integrated with international fashion elements. The popular camouflage pattern, animal pattern, Baroque wind pattern, religious wind pattern and pop pattern in the past two years have appeared less in the domestic men's fabric market.

At the same time, influenced by the neutral trend of men's clothing, more and more women's fabrics are beginning to be used in fashion men's design, such as the Eugen gauze fabric, the honeycomb mesh fabric and the air layer digital printing fabric.

However, it is regrettable that in China, the fabric companies that really dare to make these women's fabrics are still very limited.

In addition, the corduroy fabrics that have been popular in the domestic men's clothing market since the beginning of the year are also very single, and the products after splicing, hot stamping and finishing are few. Hope that the future fabric enterprises can enhance the development efforts in this field.

Ceng Fengfei, design director of Fung Fei Fashion Design Co., Ltd., Xiamen

Many local fabric enterprises are less concerned about the market when they are designing and developing new products. They do not take full account of the popular elements of the season, the overall trend of the world, the genetic pattern of the brand, and the location of the consumer groups, and so on. They do not have a clear idea of what the downstream clothing enterprises want and what they need two entirely different meanings.

Innovation and positioning -- unclear judgement

Although many high tech fabrics have sprung up in the market this year, the number of men's clothing products that can really reflect the design level of upstream enterprises is still relatively small.

In the process of R & D, some enterprises have closed doors, blindly designed for the design, lack of a comprehensive understanding of their own market consumer groups, and have no or less communication with downstream clothing brands in the process of new product development. They do not take full account of the seasonal flow elements, the overall trend of the world, the genetic pattern of brands, and so on, but do not know clearly what the downstream clothing enterprises want and what they need are two completely different definitions.

It is worth mentioning that the lack of consideration and confusion before design and development is particularly prevalent in textile colleges.

One of the most important yardsticks of a good fabric product is whether it can be landed or not. At present, the domestic textile specialized institutions lack the guidance to enable students to take the initiative to connect with the market.

In order to solve this problem and effectively improve the docking degree between the relevant R & D personnel and the market, it is hoped that the future fabric enterprises can take into account the market, domestic and international trends and positioning of the consumer groups in the new product development, and hope that the professional institutions can more students conduct practical education, and strengthen cooperation with enterprises.

Liu Yong, director of commodity planning, Shanghai strong Co., Ltd.

In the design and development of men's formal fabrics, upstream enterprises have not considered enough factors such as consumer preferences, wearing occasions and so on. This directly causes the fabric products produced by enterprises can not fully meet the needs of the positive market.

Moreover, too gaudy and not so strict pattern design can not set up the identity and temperament of the wearer and make the product ungrounded.

Innovation and demand -- docking gap

In this year's men's sports and leisure fabrics, the number and overall level of innovative products need to be improved. Most fabric products have not achieved significant breakthroughs in texture, composition, technology and so on.

This is mainly due to the lack of consideration in the design and development of men's formal fabrics when the upstream enterprises are concerned about consumers' wearing preferences and wearing occasions. This directly leads to the fact that the fabric products produced by the enterprises can not fully meet the demand of the formal market, too fancy and not rigorous enough to match the identities and temperament of the wearer, and do not catch up with the atmosphere.

Therefore, it is suggested that when carrying out product design innovation, fabric enterprises should take full account of the mainstream style of the target market, understand the practical needs of downstream garment enterprises and consumers, achieve precise innovation, and make the design better landing.

Clothing enterprises are also doing this in designing products. In order to design a good garment, many factors should be considered in advance.

The needs of the people; the habit of people dressed; people's attention to fashion; the acceptance of fabrics made into garments; the aesthetics and shopping ideas of the new generation of consumer groups.

After integrating these factors into fashion design, enterprises will continue to consider factors such as cost, color, composition and style of fabrics, so as to produce products that are truly recognized by the market.