Catching Up With Every Season Of Global Fashion

Pierre Monte will bring the fashion of Italy to "dream Dalian - 2014 China (Dalian) International Garment and Textile Exposition".

However, for chairman Han Chao of the company, building Pierre Mont clothing creative garden is not only to display clothing, fabrics and design from the world fashion center, but he is looking forward to opening a way for the local garment enterprises to enable them to catch up with the global fashion.

Told reporters that in Italy and France, clothing is generally classed into classic costumes and seasonal costumes. Classic clothing is like white shirts and blue suits, and seasonal clothing is not the same every season. It is called fashion clothing in China.

Making fashion depends on drawing.

He said that there was a famous teacher association in Italy. They decided to decide what colors and patterns were to be popular next season, then asked artists to paint them, and the textile factories were then producing fabrics according to the colors and patterns on the paintings.

Confirmed the next season.

How can fabrics pmit popular information to enterprises? The answer is relying on exhibitions.

Han Chao said that most European fashion shows were concentrated in Italy and France. In February and September, the most intensive time of the year, various sizes of clothing and textile exhibitions were held. The most important function of these exhibitions is to release the trend of next season.

The garment processing enterprises choose the next season fabrics by comparing the samples at the exhibition, and then make lots of orders.

Clothing enterprises need fabric design.

Han Chao said, in fact, many large brands in Europe and America do not have many designers. These big names often issue a notice after the design director decides the style of the next season, so that different designers will be able to design similar bidding, and will be selected and screened by the design director.

Therefore, the competition of costume design in Italy is fierce. A designer may also work for many big brands such as Armani and Valentino.

In such an environment, designers need to constantly think about improving their design level, and their works have two years of protection.

It is believed that at present, China's clothing industry does not have such a mature system. Many garment enterprises pay more attention to how to reduce costs, which is out of step with world fashion.

Dalian clothing enterprises have their own advantages, no lack of processing capacity, and no lack of experienced industrial workers.

However, Han Chao believes that most of the garment enterprises in Dalian rely on the OEM trade, mainly processing materials, and only earn processing fees.

With the weakening of the cost advantage of China's labor force, the manufacturing of clothing in the field of China is gradually replaced by the manufacturing of Thailand and Vietnam.

At this time, clothing enterprises need to take the road of independent brand to narrow the distance between the fashion world and the world.

This may bring a painful period to the garment enterprises temporarily, but this is also a labor pains that must be experienced in the development of the garment industry.

Han Chao said that the gap between the fashion enterprises and the world fashion is reflected in costume design and technology.

Therefore, Piermont clothing creative park has set up a R & D center. Through this platform, we can absorb the designers and design concepts of Italy, introduce advanced foreign garment processing technology, and then provide it to local garment enterprises, and promote its rapid branding development.

The gap with the world fashion is also reflected in the fabric.

Han Chao said that Chinese clothing enterprises have no problem in turning fabrics into ready-made garments, but there are obvious technical gaps in the processing of fabrics and in some European and American countries.

For example, processing wool, "the cashmere sweater we made can not be resilient and coloured.

Therefore, some foreign enterprises only give cashmere and spun yarn links to Chinese processing enterprises, and spin them into thin lines and later process processes to get back to their country.

Han Chao said that if a company wants to buy high-quality fabrics abroad, some big brands can not be bought directly. For example, many good fabrics in Italy are being taken by agents. Chinese enterprises need to pay high prices to buy them.

Therefore, Piermont clothing creative garden has also built a fabric platform to assemble products from more than 20 fabric manufacturers in Italy.

Through the introduction of design and fabric, Han Chao hopes to build up not only a platform, but also a passage leading directly to the center of world fashion.