Scale Forecast Of Dalian Apparel Online Shopping Market

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Xiaobian network to introduce to you is that this year Dalian clothing online shopping market scale forecast will reach 615 billion 300 million yuan.

"The clothing industry has created today's Taobao and Ma Yun.

Taobao can succeed because it complied with the development trend of the electricity supplier. "

Yesterday held the clothing textile business forum, Cao Lei, director of the China Electronic Commerce Research Center, believes that the current clothing business operators should also grasp the future development trend.

Since 2007, a famous online clothing brand has increased, and larger clothing products, such as fans, Masa Marceau, dream bazaar, and so on, have become the first selling products of online shopping.

Since 2012, the scale of apparel online shopping market has maintained a steady growth of a large proportion, showing a trend of sustained slowdown. The sales channels of clothing business have been expanded to C2C, B2C, O2O, virtual fitting rooms and other new models and new technologies. Sales of mobile terminals have increased rapidly, and the internal structure has been optimized and maintained relatively stable development trend.

In 2013, the scale of China's apparel online shopping market is expected to reach 434 billion 900 million yuan, accounting for 23.1% of the total online shopping market.

China's e-commerce research center predicts that the overall scale of China's clothing online shopping market will reach 615 billion 300 million yuan in 2014.

Cao Lei said that the current

There is a new trend in the development.

Social shopping is booming, Alibaba and Sina micro-blog have established cooperation, Tencent has begun to join hands with Jingdong, and many social platforms have begun to move closer to the electronic business platform.

Although social shopping is not yet successful, there is still great potential.

New technologies such as Internet of things, cloud services and big data will also have an impact on the development of e-commerce.

Cao Lei said that big data is of great significance to the development of clothing business, such as the market demand for clothing products in various regions of the country will be different. In the past, the process of clothing distribution is experience, but through big data, you can learn more about every place.

The actual difference, so as to launch targeted products.