Hengyuan Clothing: To Do OEM, But Also To "Side" Big Card.

Here world Clothing and shoes Xiaobian of the network to introduce the Hengyuan clothing: to do OEM, but also "near" big.

A few days ago, Ningbo Hengyuan Garment Co., Ltd. received orders for men's suits worth 2 million dollars from a famous brand menswear company in France. The customer has worked with Hengyuan for more than 5 years, and the total volume of orders this year is expected to exceed 10 million dollars. Xiang Dachu, deputy general manager of Hengyuan company, said that the output value of the company last year was about 200 million yuan, of which 8 or more came from the OEM OEM processing for more than 10 international first-line brands in Italy, France, Spain and other countries. It has become an important OEM base for modern clothing production and international branding decoration.

　　 Heng Yuan Company Mainly engaged in processing and production of high-end clothing for men and women, such as suits and jackets. It has gone through 20 years of ups and downs from the beginning of construction to the present. Before the outbreak of the international financial crisis in 2008, more than 80% of its clothing products were exported to the middle and low end markets such as the Middle East. "At that time, we received every single list. What impressed us most was 2007. The output value of the enterprise was nearly 300 million yuan, and the number of workers exceeded 2000. It is the year that the company has looked most" beautiful "since its founding. Xiang Dachu said.

"The middle and low end market clothing can be very large, but the added value is not high." Xiang Dachu said. After careful consideration, Hengyuan company is determined to make the transition. The first thing to do is to practice "internal strength". The company began to "machine substitutions" in all directions, and invested more than 20 million yuan in 2008 alone. It imported the world class production line from the United States, Japan and the European Union to the world class production line, including the automatic cutting machine, the Du Kepu heavy machine sewing machine, the wheat seed ironing and the clothes finishing. At the same time, the company also improved the internal process and began to implement 5S management, production efficiency has been continuously improved, and the appearance of the production area has also undergone a new look.

The advanced software and hardware matching has become an important capital for the cooperation between the company and the high quality customers. Hengyuan has begun to "thin" to transform the production of high-end clothing products, and gradually close cooperation with some low-end market customers. The number of cooperative customers has been reduced to more than 10 from one year to the present, but the number of cooperative customers has been reduced to more than 10 long-term cooperative customers. However, the customers' brands are all "loud and sound". The famous German men's clothing brands such as Germany's second largest clothing retailer P&C, one of the four major brands of Italy's formal dress, and the SPRIDER of Greece, have established a long cooperation relationship with Hengyuan company. "PAL"

Compared with the ordinary clothing OEM processing, the profit margin for the international first-line brand clothing OEM is 5% to 10%, and once the customer has approved, the order will be relatively stable. Among these customers, the longest time with Hengyuan has been over 10 years, and there are four or five years in short. For example, the world-famous German menswear brand BOSS, the customer orders more than 2 million dollars a year.

"In this process, brand companies almost go to factories every year, which makes our enterprises' internal management level and hardware matching improved year by year, and production efficiency has been improved. At the same time, cooperation with international brands will also have brand effect on Hengyuan company's market development. Xiang Dachu told me that cooperation also enables enterprises to continuously improve their clothing design capabilities. By hiring professional designers and introducing first-class templates, craftsmen and senior management personnel, Hengyuan has established a design and R & D team of over 10 people, and more than 70% of the cooperation with international brands has come from the company itself.

At present, the number of employees in Hengyuan has been reduced from 2500 at most to 1200 now, with an annual output of 800 thousand suits. Jacket 500 thousand pieces. In recent years, output value has maintained an annual growth rate of 10% to 15%.