The Economic Downturn Has Led To High-End Luxury Goods To Be Reduced To Fast Fashion.

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The weave of the net introduces the global economic downturn, high-end luxury, low profile and fast fashion.

Armani, the most famous luxury group in Italy, has announced that it will enter the fast fashion industry.

5% of the rich people occupy 50% of the luxury consumption. Although the overall consumption of luxury goods is increasing, the increase is mostly the "pursuit of luxury" consumption crowd. This part of the consumer group's purchasing power is actually limited.

Seemingly endless

The big names have closed down, and this signal also tells us that for most luxury brands, the most profitable year for Chinese market is over.

Although AX Armani Exchange has a broad consensus as the low-end brand of Giorgio Armani, it is still a challenge for the industry to firmly and directly issue this strategic plan.

Armani's blatant learning of Zara and HM has puzzled many luxury goods fans. After all, their French counterparts Louis Vuitton and Hermes have long been known as high-end strategies.

Armani group's middle and low end strategy was led by Livio Proli, general manager of the group, while John Hooks, the former vice chairman of the group, admitted publicly that she was dissatisfied with the strategy in an interview in 2012. In 2014, Andrea Camerana, which had been regarded as the successor of the Armani Kingdom, suddenly left the company, and the market rumors were also inconsistent with Livio Proli.

Global economic downturn

At present, the global economy is in the doldrums, the recovery in Europe and the United States is slow, the concept of BRICs has been shattered, and Andouble economics has said that it is a matter of drinking poison and quench thirst. Moreover, the geopolitical instability in Russia and the South China Sea is a specific and accidental factor that affects the growth of the overall luxury market.

The wolf of Wall Street has not learned anything from the financial crisis, and its greedy nature has intensified. In recent years, investment banks and the US Department of justice and SEC (US Securities and Exchange Commission) have seen hundreds of millions of dollars in high settlement cases, indicating that the illegal pactions involved are linked to politics and corruption. As a result, a lot of wealth has gathered in the hands of a few people, and the Gini index of the world has risen.

5% of the rich people occupy 50% of the luxury consumption. Although the overall consumption of luxury goods is increasing, the increase is mostly the "pursuit of luxury" consumption crowd. This part of the consumer group's purchasing power is actually limited.

Africa, India and other places look forward to too high a new market to be opened up.

In the era of financial crisis after the economic downturn and the mass consumer spending, the luxury consumption will gradually return to reason. In 80s, Japan's economic take-off and the rapid development of China in the 00 era have led European luxury goods to see a broad international outlook. However, there are few new markets to be opened up nowadays. Africa and India have long been favored, but in fact they are expecting too much. The luxury industry must continue to cultivate in the three inherent regions of North America, Europe and Asia Pacific, so their vision can only be directed toward the deeper market.

Unchanged traditional product strategy loses attraction.

Recently, Bain company has published a survey report that the sales of luxury goods in China increased by only 2% last year, which was 30% in the previous years.

At the same time, the world's three largest luxury group has slowed down its expansion in China and adjusted its business strategy.

Apart from the fact that the data is not happy, the concept of business network and the withdrawal of physical stores are the most intuitive industries. Shanghai is the metropolis most directly affected by this wave of cold current.

Giorgio Armani flagship store, which was held in the Bund for 10 years, was closed last year, while the Bund six Dolce Gabbana and the Bund eighteen Patek Philippe and Boucheron were also evacuated.

The seemingly luxurious luxury merchants have closed down, and this signal also tells us that they are all luxurious.

The most profitable year for the Chinese market is over.