Ebay: Push New Business Marketing Platform To Achieve Large-Scale Point To Point Marketing.

In September 18, 2014, EBay The company's eBay business service (eBayEnterprise) has recently launched the eBay business marketing platform to help sellers optimize and promote one to one business with a full channel marketing interactive suite. EBay's strategic partner, the world's leading forecasting analysis and decision management software company, has participated in the design and development process of the platform. The platform perfectly combines the powerful analytical technology and products of eBay with the excellent business insight and demand mining delivery technology of the business services, and can optimize the procurement journey of every customer.

Through this integrated dynamic suite, branding and retailers can predict and analyze their data, submit the most effective product information in various communication channels, and find the most responsive customers.

EBay business services Marketing program SteveDenton, vice president, said: "thanks to our successful business experience in the past, eBay business services have a unique advantage in terms of in-depth insight into consumer and brand interaction and providing follow-up initiatives. The combination of business insight and analytical technology enables Marketer Better predict the behavior of consumers, adjust all the time in the whole process of marketing activities, optimize the rate of return on investment, and ultimately meet the needs of every consumer properly.

DonPeterson, general manager of the marketing solutions of the company, said: "consumer shopping decisions are becoming more and more complex, considering the multichannel shopping, product and social media information. Faced with this challenge, who can quickly analyze a large number of data from different sources, discover consumer intentions, predict consumer behavior and provide corresponding product presentation, who will win. Our products offer scale advantages to business marketers, who can successfully sell products and enhance customer satisfaction and loyalty.

EBay business marketing platform includes powerful analytical technology and planning tools. Planning tools integrate eBay's existing enterprise requirements mining technology and absorb new solutions:

Customer interaction engine: combining mail and customer database technology to create a fully integrated messaging engine, and use powerful analytical tools to create and configure personalized, related product content and cover all channels.

Affiliate engine: connecting more than 20 publishers can promote sales through online, offline, mobile terminals and social networking solutions.

Display engine: when consumers are shopping, use instant and personalized display advertisements to publish business, covering the entire customer life cycle.

Social networking engine: using social media to advertise potential target customers on tablet, cell phone or iOS devices.

Loyalty engine: customized feedback to consumers, increase revenue and retain customers.

Attribution engine: application validation analysis model and highly feasible insight to enhance media strategic value.

Media planning: optimize media strategy and budget in real time.

Optimize engine: predict the best product mix and push time, and create targeted and highly personalized recommendations for every customer.

Consumer insight engine: gather and analyze a large number of existing customer databases, third party data and eBay's unique third party business insights.