Lin Qiu: Agents Should Improve Their Service Level And Systematization Level.

Lin Qiu, chairman of Yi Ren century Garments Co., Ltd., led her company to win the title of "the ten largest trump card agent in China's underwear industry", 2014.

While agents are busy changing their own development channels and adapting to the market changes, Lin Qiu chooses to adjust and stick to their original principles, operate in good faith and serve consumers.

She believes that the future will gradually develop towards flat and vertical trend, underwear enterprises will devote more energy to R & D and design, while agents should improve their service level and systematization level as soon as possible, so as to better grasp the needs of the market and enterprises.

Reporter: how do you think an agent should face such changes as channel pformation, market shrinkage and competition intensification?

Lin Qiu: I think in the future, agents will gradually pform into service providers or brand dealers. They do not think that competition is intensifying now, because for all walks of life, competition exists and is always fierce.

With the development of the times, the needs of every generation of consumers are different. With the growth of "post-80s" and "post-90s", they gradually become the main consumer groups. At this time, we can no longer serve them in the original way. Agents need to change according to the development of the times, the changing needs of consumers and the way of buying.

What we need to do is to actively pform and innovate to adapt to the development and change of the market.

Reporter: in addition to actively adapt to the market situation, underwear industry agents need to pay attention to what problems?

Lin Qiu: in addition to actively adapt to the market situation to make changes.

Agents should pay more attention to honesty.

In fact, each agent pays a lot in the sales stage, but his ideas are different, so the effect is different.

Just thinking about how to improve their channels may not be as urgent and practical as to improve the quality of each service at times.

Honesty and sincerity, responsible for the terminal and consumers, and loving them are our constant hearts. While keeping pace with the market situation, maintaining this initial ambition is the reason why we can build up our reputation and reputation in the Fujian market. In the future, we will always adhere to this initial heart and shoulder our responsibilities.

Reporter: do you think the future channel of the industry?

What are the characteristics of the changes?

Lin Qiu: I think the whole industry will develop along with the development of competition in the future. The channel will be flat and vertical. Consumers will also become more rational, and the way consumers will buy will also change greatly.

From manufacturers,

Many manufacturers have to track and manage from R & D design to production to channel sales, laying too long lines and keeping up their personnel and energy, resulting in weak defense capability.

As a manufacturer, we should adjust our way of working in this area and put more manpower and material resources into design and production.

For agents, the current pformation is more necessary to make some adjustments to their own channels, including their own direct operation system, whole shop output and VIP management.

We need to pay more attention to the lifestyle of consumers, especially young consumers. We need to understand the needs and convenience of consumers and provide better services for consumers.

Reporter: what is the difference between the underwear products and other products?

Lin Qiu: Acting underwear products need more "long line, big fish" mentality.

Our company started in 1989. It is a lingerie brand management institution with 20 years experience in underwear brand management.

In the past 20 years, the company has always adhered to the spirit of "honesty, efficiency, pragmatism and innovation", and adhered to the idea of keeping pace with each other and keeping a steady pace, so as to accumulate good reputation and lay the foundation for future store construction and company development.

This is inseparable from our efforts in every store, every year and every month.