PEAK Speeds Up Internationalization And WTA Cooperation Upgrade

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The Xiaobian of the network introduces the cooperation between PEAK and WTA, upgrading the top events to speed up internationalization.

PEAK signed an extension contract with the international women's Tennis Association (WTA).

In the next few years, PEAK will upgrade to become the exclusive official of WTA Asia Pacific region.

And sports shoes partners.

At the same time, it will also appear as a partner in the top international competitions such as the WTA finals.

WTA gives PEAK a small bronze figure who symbolizes tennis.

After becoming the official partner of the FIBA Basketball World Cup, PEAK once again joined hands in a world top event.

Recently, PEAK signed an extension contract with the international women's Tennis Association (WTA).

In the next few years, PEAK will upgrade to become the official exclusive sportswear and sports shoes partner of WTA Asia Pacific.

At the same time, it will also appear as a partner in the top international competitions such as the WTA finals.

"Upgrading with WTA is the latest move for PEAK to integrate the world's top institutions and sports resources and speed up the internationalization process."

PEAK sports CEO Xu Zhihua said.

It is reported that the cooperation between PEAK and WTA will be upgraded in all aspects.

In addition to the upgrading of partner status, PEAK will also cooperate with WTA's more competitive events.

These top events include the WTA year-end finals (the top 8 athletes in the world), the Zhuhai elite (the world's 8-16 athletes), and the Tianjin international competition.

Among them, the WTA finals are the top competitions that can be compared with the four Grand Slam. Only the top eight women tennis players in the world are eligible to compete. There are more than 100 televisions and networks worldwide live broadcast, which will greatly enhance PEAK's global visibility and influence.

Meanwhile, the top two tennis tournaments of the Zhuhai elite and Tianjin international competitions will also contribute to the promotion of PEAK's domestic market.

At the same time, PEAK will also conduct more extensive cooperation with WTA, including joint research and development of tennis products, and promote the development of the players' clothing program and the youth tennis pportation program.

Prior to this, with the help of WTA platform, PEAK has signed 24 tennis players, including Olga, jarathan, and jalena Voss Cobo Ieva J.

In the future, more and more tennis names will be added to PEAK tennis TEAM.

In addition, WTA will also use new social media channels to increase online and offline interaction between PEAK and fans around the world.

Shao Ruian, chief executive of WTA Asia Pacific, said: "our cooperation with PEAK has been going on for five years, and now we are moving towards the second five years.

This is a very successful partnership.

We view PEAK as a member of the WTA family and hope to inject new impetus and creativity into PEAK's brand and business development.

"

Since signing in 2010 to become an official partner of WTA Asia Pacific region, PEAK has been highly praised for its professional and fashionable products in the world tennis industry. It has also been sought after by tennis enthusiasts in the Asia Pacific region, such as Australia and Thailand.

World authoritative

Trend website WGSN has commented that "PEAK has grasped the future trend in product design and color matching, and is a rare sports brand with Chinese characteristics".

"Tennis is one of the three major sports events in the world and one of the most fashionable sports. Every year, hundreds of millions of tennis enthusiasts are involved, and the number of tennis enthusiasts is growing year by year.

"PEAK sports CEO Xu Zhihua said," in the future, with the constant popularity of tennis, it will further promote the brand influence of PEAK at home and abroad, thereby promoting the growth of sales performance in the domestic and international markets.