Han Du Yi House Holds A Conference Of Stationmaster
Here world
Clothing and shoes
Xiaobian of the network to introduce Han Du Yi house to convene the general meeting to explore in-depth pformation.
The second webmaster conference of the Korean home group was held in Ji'nan.
The conference revolves around the new advertising models such as advertising alliance and DSP, pforming the idea of traffic realisation, and then carrying out in-depth discussions on precision marketing.
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Zhao Yingguang, chairman and CEO of Han Du Yi she group
Han Du Yi she
Group Chairman and CEO Zhao Yingguang said at the webmaster conference: "the vision of Han Du Yi house is to become a" fashion brand incubator platform ". Since it is not a vision, the mission of Han Du Yi house is to become a dream team. The goal is that by 2020, Han Douqi will have more than 50 brands, with a turnover of 10 billion, and this is also the reason why han Du Yi house has held a general meeting.
In the view of Zou Lei, the joint CEO of the AI Consulting Group, today traffic has become an important part of the electricity supplier competition.
The host conference held by Han Du Yi house also shows its awareness in the clothing category. The competition of the future electricity supplier flow is not only in the Amoy department, but more will depend on the resources outside the station.
The development of Internet information technology has profoundly changed the current mode of network marketing and promotion, and has given birth to a large number of entrepreneurs and webmasters based on the Internet.
It is understood that Han Du Yi house began to pay attention to the development of fragmented electricity providers from the first station conference. At present, the traffic conversion of stationmaster accounts for 15% of the total traffic volume of the Korean clothing house, and the paction volume accounts for 30% of the total paction volume.
With the rise of mobile Internet, mobile users have gradually become the backbone of the whole Internet development.
At the same time, the concept of precision marketing is deeply rooted in the hearts of the people, and DSP and other advertising models are suddenly emerging.
Anx Senior Product Manager Luo Xi said: "in the process of promoting the purchase process, big data played an important role.
The advertising mode also presents a completely different form. We have provided three forms of priority bidding, private bidding and open bidding for the webmaster and DSP platform, which solved the problem of the traffic flow to the residual traffic pformation.
It is also hoped that through this conference, advertisers and webmasters will jointly promote the development of programmed purchase.
It is understood that at present, the Korean home group has 17 brands, including Hanfeng brand group, European and American brand group and Oriental brand group.
After 8 years of deep ploughing, Han Du Yi house has set up the support system of the Korean family clothing platform based on the operation management mode of "single product whole operation system with the core of product group". The annual sales volume of Han Du Yi house in 2013 has exceeded 1 billion.
According to the introduction of Han Du Yi she, the Korean group will continue to focus on the "small and beautiful" subdivision.
brand
Through self incubation, investment and acquisition, build "fashion cloud platform" and other ways to cultivate more high-quality brands.
At the same time, with product development and brand marketing as the core, support is provided in the supply chain system, IT system, storage system, customer service system and so on.
The hosting of the conference has promoted the rapid development of the domestic electric business Amoy business, and promoted the technology exchange and experience sharing between the webmaster and the webmaster, the webmaster and the alliance. At the same time, it will also promote the development of the Internet's own brand towards collectivization and platform.
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