How To Train Repeat Customers In The Process Of Store Operation?

As the latecomers of the market, there are only temporary comparative advantages such as differentiated product functions and lower selling prices, but product functions and prices can not form a lasting competitive advantage. Because the product has no market reputation, most customers have a try attitude when buying. Customers will still have every reason to choose other similar products next time. So keeping customers is not only satisfying their needs, but also satisfying them, or moving them.

　 Three ways to listen to customers' demands

　　 Shopkeeper We should listen to the customers' feelings, understand what the customers complain, what characteristics the products need, when the customers accept or reject the products. Shopkeepers have three ways to understand customer demands: interaction with customers, validation and data analysis.

Interact with customers. Shopkeepers have to involve customers in order to gain an in-depth understanding of the customer's purpose. Specific methods include developing customers, observing customers, and putting themselves in a position to experience the environment of customers. Shops are deeply aware that customers are concerned not only with product characteristics, platforms and architectures, but whether products purchased can solve problems.

Experimental verification. When shopkeepers define the market clearly, first of all, they need to find ways to confirm that the market is consistent with their previous understanding and avoid misunderstanding.

Specific measures include: in depth communication with the target customers in the market segments, clarify the existing problems, and then carry out experimental verification to enable potential customers to understand the value proposition of enterprise products. Faced with the uncertainty of the market, it is necessary for shopkeepers to carry out usability verification at the early stage of the product launch to evaluate whether the final products produced in the future will be reliable, and whether they can solve the existing problems. The sooner the usability validation is started, the more timely errors can be found and the development direction of new ventures will be corrected.

Data analysis. Big data has become the source of new invention and new service, and will certainly cause profound changes in human thinking, business and management. By mastering the correct data, we can know which characteristics of the products are customers' preferences and what are unnecessary. It can help shopkeepers to make more rational use of their limited resources and improve the accuracy of decision making.

　 How to establish loyalty?

In order to make up for their deficiencies in market and service thinking, shopkeepers need to strengthen interaction with customers and fully understand their explicit and implicit needs. Exceeding customer expectations usually improves customer loyalty and helps enhance the profitability of new ventures. But with Internet With the rapid development of technology, the source channels for customers to master product information are greatly broadened. The information asymmetry between enterprises and consumers has been solved in the past. It is becoming more and more difficult for enterprises to acquire customer loyalty and retain customers.

Therefore, after meeting customers' demands, shopkeepers need to further strengthen their contacts with customers, laying the foundation for further development. Customers are the buyers of the final products and services, and the basis for the survival of the shops. The store is deeply aware that the connection with customers is long term, not one-time. The process of keeping in touch is the process of actively identifying the existing and potential needs of the target customers and constantly creating value for customers. In a rapidly changing market environment, only customers can truly understand the market. Stores find new customers from the changing needs of customers through close communication with customers. Market opportunity 。