Exclusive Interview With Nanning Electricity Supplier Actress Peng Liping 3 Years Performance Doubled 10 Times

This is an interview with Mulan, a post-80s beauty.

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When she joined the company as a customer service in November 2009, her monthly sales volume was only around 30 thousand, while her personal performance reached 60 thousand in fifth months. As a result of her outstanding performance, she rose to the head of the company all the way. The company subsequently led its performance from 200 in 2010 to 2000 in 2013, and 10 times in 3 years. The company's brand new product has become the first product of Taobao.

In 2014, their target was 40 million. As far as the current sales situation is concerned, there is almost no suspense in completing it.

In recent years, I have witnessed the growth and achievements of Li Ping, and her many experiences and ideas are worth learning and using for reference.

So after obtaining her own consent, the reporter made an interview with her to share her experience with everyone.

Peng Liping: Hello, everyone. I am Peng Liping. Our company mainly produces six kinds of health food products, including calcium supplement, zinc supplement, calcium supplement and selenium supplement. I am very glad to learn and exchange with you.

Reporter: Li Ping, you entered the company as an ordinary customer service in November 2009, and soon after the overall sales performance of the company was not very high, it soon became a sales champion, and then walked step by step to today.

First, I would like to share with you some experience and experience in sales.

Peng Liping: first of all, when I buy things on my own, I have higher requirements for the other side. Since I have such a request, I believe others need to serve so, so when I serve customers, I will ask myself for others' requests.

To sum up, there are the following points:

1, be attentively, be empathetic, and communicate sincerely.

There are three main points: first, empathy.

When I communicate with customers, I always consider the problem from the user's point of view. Before every communication, I always think about how to support each other and how to solve the problem of the other side. Two, it is to control emotions. When I am a guest for a long time, I often feel restless. At this time, I will remind myself constantly that I am not qualified to serve customers with emotion. Three, the interests of customers are the most important. All of them are centered on the interests of users, and do not mislead customers for performance.

2, can not be sold for sale, products must meet the needs of users, for example, some sellers of clothing now, clearly the size of clothes does not meet the number of buyers reported, but in order to sell will say the whole body and so on, but the results will be returned as well as the money is not much, too lazy to return to the bad reviews, the gain is not worth the candle.

3, we must not answer questions.

Let me give you an example.

When I buy things, but most of the sellers do not answer questions, the most impressive dialogue I ask is: Hello, when can you deliver the goods?

I will be particularly disgusted with this store, and basically will not buy it, even if I buy the reviews and scores I give, it must be very bad.

4, minimize the use of words or paste replication, every time or every conversation is emotional communication, as long as communication is diligent, sincere, even if your eloquence is not very good, the other side will also feel that you are thinking for the other side.

Personally, I think it's the key to whether others can trust you, whether it's important to friends, customers and family members.

Another point is that when we buy things on Taobao, we often receive a bunch of paste replicas which make people feel extremely disgusted. It makes people feel very cold and feel that they are talking with a cold computer rather than a person, and experience is very poor.

So it can be done without paste, even if it is used.

5, the recovery time should be timely, otherwise the customer will soon run away.

6, if you really want to do a good shop online time must be long.

7, shop decoration confidence and keyword maintenance is very important.

Reporter: benefit is not shallow.

After becoming a sales champion, you will soon become the head of the company and command the company to expand step by step.

But as we all know, there is a great shortage of Internet marketing talents, especially in Nanning, where the Internet is not developed.

Can you share how you solve the problem of talent?

Peng Liping: at the beginning, the people we recruited did not have much experience, including I didn't have much experience in product promotion (only Taobao experience).

When the company is still in its infancy, we can not have a lot of labor costs. Moreover, some competent people may not be able to withstand the hardships of the pition period. Too many people are too eager to get ahead, and eager to gain profits, unable to concentrate, and unable to concentrate.

This is also an important reason why many people fail to succeed.

Well, we initially allow employees not excellent, as long as the attitude is right, the quality of people is no problem, give time to learn and cultivate.

At this time, I also began to make up for my promotion knowledge. First, I chose to sign up for the online learning class.

Then I will share what I learned with my colleagues.

Coming back from learning will teach you what I have learned and train talents one by one.

In 2012, there was a bottleneck and sales did not increase for several months. At this time, I would like to ask Mr. Jiang to give the staff an in-house training.

Another time, I and my two colleagues participated in the next class of president.

So to a large extent, a push in the advancement of professional knowledge has helped me a lot.

Reporter: OK, just now, you said that employees were not allowed to be good at the beginning, so long as the attitude was right.

Then what kind of attitude is qualified? And how to judge whether he is qualified?

Peng Liping: to see whether a person is suitable for his or her work attitude, I will first see whether he is usually required to perform or to perform on his own initiative.

When it comes to problems, what is the responsibility?

Are there any problems raised by team members? Are there problems in their work covering problems or active feedback?

Whether he can learn to work and whether he can share it with his colleagues voluntarily.

It is very important for me to allow colleagues around me to be excellent.

Reporter: when you become the person in charge, under the condition that there are only 6 products in total, the team leads the team from monthly sales of 2 to 30 thousand to achieve annual sales of 2 million in 2013 and 10 times in 3 years. Can you share how to achieve such a good result?

Peng Liping: then I will simply say:

1, first find out the selling points of products and buy crowds.

2, comparison and analysis of similar products.

3, after testing, find out suitable channels and platforms for our product promotion.

4, the related product single page topic should do well, the topic is helpful to the promotion, also facilitates the customer to understand the product more comprehensively, moreover the single page pformation rate is also higher than the comprehensive website pformation rate.

5, at the beginning stage, don't rush to make payment promotion.

First, we should make a free promotion platform suitable for us, and wait until we have a certain amount of information.

For example, in Baidu, we search related keywords, we can do certain ranking information on the first page.

This effect will be better, and input and output can be maximized.

6, investment in hard advertising must be done after some basic work is done, otherwise money will be easy to beat.

If you can do a test first, do not test it. You must make a comparative analysis before deciding. You must not trust the data provided by the other party.

7, the ability is stronger, and the team that sells well will encounter bottle strength. At this time, we must not criticize and criticize the employees.

We must calm down to find out the cause and see if it is a problem, so that we can give evidence to the case, otherwise the countermeasures will be more serious than the problem.

It may be that there is a problem in the promotion work. It may be that the knowledge we have at hand is enough to support the existing sales volume, so we need to learn at this time.

At that time, we once again pushed for a study.

So we want to develop stronger companies or individuals, and the whole company must learn from top to bottom.

Reporter: it's a great conclusion. Just now you talked about choosing the right channels for promotion and platform. In fact, the most important step is to find channels and platforms for implementing network marketing. This is also a concern of many friends.

Can you tell me what channel platform you choose and how to use it?

Peng Liping: channel, we are Tmall + independent single page. At the beginning of this year, we also stationed in Jingdong.

There are many ways, mainly: 1. Baidu platform (know encyclopedia, experience, library, to a certain time after the increase of bidding), 2 related industry website and forum.

3, soft Wen (news source is the main), 4, last year began to increase hard advertising, hard advertising is irregular.

5, mail, mainly for brand promotion.

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Reporter: can you tell me where the hard ads are mainly put in those places? Besides, you just said, "hard advertising must be done after we have done some basic work."

Peng Liping: at the beginning of the 39 Health Network, but the effect is not very ideal. Now the answer is 120 in answer to this platform.

The key is to lay the groundwork for information before launching. These promotions are basically based on Baidu, and they are all free.

First of all, do well in Baidu rankings, otherwise customers will see your ads on the website, get used to Baidu search and find information; secondly, there is a certain amount of information, and if below, if customers do not find positive information, then they will think that the credibility is relatively low.

Reporter: if these strategies and methods are summarized, what do you think is the best strategy and method?

Peng Liping: in the method we used, after analyzing some free platforms, the effect is better. Some products like Baidu are very good. There are also websites in related industries, such as Mama help website.

Reporter: what do you think is the greatest reliance on achieving such a good result? For example, products, marketing, teamwork, or word of mouth?

Peng Liping: 1, products, our products have nearly 20 years of history, our boss has always put the quality of products in the first place, not allowed to have a little discount on quality issues.

For health products, the product is not good, it can only do one hammer and sale, the product is good to continue to sell, like our old customers see the rate of more than 40%, that is, because the product is good.

Of course, many enterprises also understand this reason, the product effect is also good, but in addition to good results, but also concerned about other needs of users.

For example, our new treasure brand zinc selenium treasure tablets can solve the problem of child anorexia, and it will be effective in a week.

But children who know their children all know that children generally do not like to take medicine or health care products, which is a headache for parents.

Therefore, we have worked hard in the research and development of the taste of our products. Our product is very delicious and delicious.

When parents buy back, the worry is not how to let children eat, but how not to let children steal.

Besides, our iron rim has been reduced by a lot of Embeded iron smell.