After Listing, Who Is Ali's Biggest Enemy?

Where there are monopolies, there must be room for rent-seeking rights. Ali B2B integrity scandal, Juhuasuan corruption case is all the same, the risk of similar corruption in the future still exists.

In February 2011, Li Xuhui, chief executive officer of Alibaba and chief operating officer of the company, resigned for the company's customer fraud. According to the internal investigation, more than 2000 Chinese suppliers deceive customers in 2009 and 2010, while more than 100 employees of Alibaba direct selling team were suspected to be involved in assisting the companies to cheat in Alibaba in their legal status.

After the event of Ali B2B integrity, Juhuasuan corruption case has surfaced again.

In March 2012, Yan Limin (Hui Kong) was relieved from the position of general manager of Juhuasuan because of a serious dereliction of duty in the management of Juhuasuan team.

Then in July 5th, former Juhuasuan general manager Yan Limin was arrested by the Hangzhou police on suspicion of accepting bribes from non state employees.

After these two incidents, Ali adopted a strong anti-corruption measure, and corruption was effectively curbed.

However, because of the limited number of small classes, some large categories have many resources and too concentrated rights. They will still be Damour's sword on Ali's head.

Apart from the systemic corruption that may result from the excessive concentration of rights, another factor that may restrict the development of Ali is the spirit of service missing.

Unlike the previous ringing ceremonies of listed companies, the Alibaba listed 8 customers from different sectors, representing their participants in the ecosystem.

Ma Yun said, "we fought for so many years, not to let ourselves stand there, but to let them stand on the stage."

From the perspective of public relations, it is indeed a perfect public relations performance to ask customers to ring on the stage.

As a platform, only

Good customer platform can retain customers and maintain the ecosystem of the platform. Ali's starting point is not wrong.

But the actual situation is that Ali's small two bears too much sales, and owns various online activity resources and traffic entry resources. This leads to the fact that the two businesses are doomed to be unequal in their communication.

Most of the businesses that are co operating with ALI Xiao 2 can feel the strength of Ali's second best. Obviously, they are partners with Party A, but they become Alibaba and Party A, and businesses are Party B. Some little two often like to put their lips on the side of the phrase: "the chairman who I met today is the chairman of a certain company", "please let your senior executives talk to me", and as for the small businesses that frequently criticize and criticize businesses, there are not few.

Promise.

Because sales targets are improving every year, the big sellers who have not completed the sales task may mean that the resources support will be reduced. This also forces some big sellers to be forced to start out of Ali platform after growing up to a certain stage. This may be one of the important reasons why Taobao and Tmall platforms are unable to produce tens of billions of enterprises today.

Today's

Empire, in the PC end has built a solid shopping ecosystem, the mobile terminal is also continuing this advantage, those who say WeChat, Baidu direct number can subvert Ali's mobile business ecosystem, are all silly dreams.

The only way to break the Empire of Ali must be the weakest stronghold in the Empire.

If you manage your own little two, let the power shine in the sun and rebuild an equal and healthy ecosystem.

Bless Ali.