How To Break Through The Bottleneck Of Enterprise Management

Here world Clothing and shoes The Xiaobian of the network introduces business management, and must first be secured.

With the rapid development of China's economy, enterprise management has been placed in a more and more important position. Many family businesses and small and medium-sized enterprises have encountered more and more bottlenecks in their management. The humanized management and meticulous management advocated by enterprises are only a few mature enterprises. The good or bad management of enterprises will affect the future development of the company. How will the small and medium-sized enterprises break through the vicious circle of "management"?

　　 What is enterprise management?

The definition of enterprise management in Baidu encyclopedia is the general term of a series of functions, such as planning, organizing, commanding, coordinating and controlling the production and operation activities of an enterprise.

There is nothing wrong with this generalization. But from the perspective of the general concept, how many enterprises can be integrated into every aspect of the daily operation of an enterprise? Simply speaking, enterprise management is a process of arranging all the resources of the enterprise reasonably, giving the greatest value to all the resources of the enterprise, and forming a process of 1+1 greater than 2 instead of less than 2.

　 What is business management?

After understanding what is enterprise management, it is necessary for us to understand these questions. What resources do enterprises manage? What resources do enterprises have and what resources are the core of enterprise management?

Enterprise management is a process of reasonably arranging all the resources allocated to enterprises. It arranges properly the human resources, technological resources, brand resources, information resources and market resources owned by the enterprises, so as to maximize the value of all kinds of resources and create maximum profits for enterprises.

With so many resources, every enterprise must make reasonable arrangements and use to create the greatest value for the enterprise, but the boss's energy is limited, and it is impossible to make every effort to make every effort to make meticulous and reasonable arrangements for all the resources. I have encountered such a boss, big and small matters, everything in the world, everything concerned, meticulous to even the official website of a company, a font, a design to use what color should be managed, this is a tragedy of the enterprise, is the tragedy of the staff, but also the tragedy of the partners. People's energy is limited, although the boss is the most energetic person in the enterprise, but the boss is also a person, the boss's energy is also limited.

Of all the resources owned by enterprises, there is only one. Resources The most special one is human resources. In addition to human resources, the resources owned by enterprises are all dead. Therefore, as long as the boss manages the living resources, all the other resources are already mastered. As long as the location of the living resources is arranged properly, the location of the remaining resources is naturally arranged.

The long march of the Red Army is what our fathers often talk about, and teaches us to be strong, but the success of the long march is inseparable from the efficient management. We can simply think about whether the Long March can be successfully achieved if the chairman of the long march is asked to personally solve the big and minor matters in the long march team. The number of Long March is huge. First it is divided into one team, and then one team is synthesized into one class. The captain is responsible for the big and minor matters in the team and reports to the squad leader; the monitor only contacts the captain and reports to the superior; and by analogy, he finally reports to Chairman Mao, which ensures the pace of the long march and the business management.

Master the heart

As a manager of an enterprise, the best thing to understand is to master people's hearts. Grasp the core of every department of the enterprise, so that we can easily grasp the lifeblood of the whole enterprise and grasp all the resources of the enterprise.

Many enterprises staff Liquidity is strong, and this problem exists, a large part of which is because managers can not grasp the hearts of the people. If an enterprise can provide employees with a relatively perfect company system, a better development platform, a comfortable working environment, a harmonious, passionate, cohesive work team and a salary that is basically able to afford their own work, who else will want to leave?

Of course, not all enterprises can provide such a satisfactory system, working environment and salary, especially the small and medium enterprises in the early stage of entrepreneurship. These aspects are often quite weak links, and are still at the exploratory stage, just like the nature of entrepreneurship. But it is not many idiosyncratic things to master people's hearts, but the key lies in language.

The success of the Alibaba is obvious to all. Ma Yun's success should be heard by one or two. Although the business model of Alibaba has come to the bottle now, it has indeed promoted the development of e-commerce in China. From the 99 years since its establishment to the end of the past ten years, Ali has developed into the largest e-commerce platform in China, which is inseparable from Ma Yun's keen insight, super execution and management ability as an enterprise manager. But most of all, I think it should be Ma Yun's ability to master people's hearts. Ma Yun's mouth lets many people accompany him. In the case of China's e-commerce, it is nothing to do with him. He works with him and works together in a dozen square meters of small houses. Eating instant noodles can also support and encourage each other as a family member, and eventually grow into a commercial empire like today. We must say: Ma Yun is a master of people's hearts.

　　 Optimize products and services

Having grasped the core human resources of enterprises, other resources will be well arranged, but it will certainly be the best arrangement. If we can make a variety of dead resources of enterprises play their due role and achieve the effect of "one plus one greater than two", the leaders of various departments will play an important role.

The product and service of an enterprise are the most critical factors for every company to make profits. It is very important to make products and services that meet the needs of users and have strong market competitiveness. The success of apple is obvious to all. A iPhone has been stationed in the hearts of hundreds of millions of Chinese consumers. Jobs has changed the world, but before Jobs changed the world, the only thing he wanted to do was to make the best products. Manage every detail of your team and products with the strictest and nearly harsh requirements. In the end, Jobs Jan changed the world. Although a product is successful, it needs a certain marketing strategy besides the product itself, but if there is no satisfactory product, a good marketing strategy is also in vain.

Before listening to a friend, he talked about a company that he served and also developed and produced IT products. He belongs to an entrepreneurial company and is responsible for the marketing and operation of the company's products. The company lacks a relatively sound management system, many basic systems are not perfect, but the most fatal is the product itself has not yet been optimized, vigorously marketing, extensive investment channels, expand overseas markets, with a variety of network media to further open the visibility, the brand has started, but imperfect product quality has made consumers feel disgusted, and have returned. In this way, enterprises not only have no profits, but let the market promotion affect the later development of the brand.

　 Resisting foreign aggression Home Safe

As you can see, every detail of enterprise management can determine the life and death of an enterprise.

The imperfections of the enterprise management system lead to confusion in all jobs, and it is easy for each department to shirk their responsibilities. This not only affects the progress of work, but also creates a very bad atmosphere for employees. As time passes, such a working environment not only strikes employees' enthusiasm for work, but also affects the development of the company. Go deep into the next layer, and think of a lack of initiative and a positive working atmosphere, so that employees who have thoughts and enthusiasm lose motivation. The formation of the environment is not changed by one or two passionate employees. Therefore, some people continue to stay for a mixed meal. Some people choose to leave for better development. This phenomenon is illustrated by the strong mobility of employees.

We must first secure the outside world. enterprise The same is true of management. If we do not enhance the competitiveness of our enterprises, how can we gain an inch in the big market?